Sub-Urban Announces Winners of First Annual Cocky Awards Charity Event Given to New York's Cultural Trendsetters; Winners Perso
02 August 2006 - 6:01AM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has announced the winners of the first annual Get Cocky Awards
charity event, including: -- Art: James Fuentes, an independent
curator with worldwide fame. James Fuentes also wrote articles
depicting long time friend and art forger Alfredo Martinez,
regarding his experiences in federal prison. -- Music: Ghostface
Killah and Lansing Dreiden, underground music legends from New York
City. Ghostface Killah is also a member of the hip-hop collective,
Wu-Tang Clan. After the Wu-Tang Clan achieved breakthrough acclaim,
Ghostface began a solo career and is one of the most critically and
commercially successful solo careers of the group members. -- Film:
Jamie Johnson for Film, famed movie director of the documentary
Born Rich, which was 2003 Sundance Film Festival selection and was
later purchased by HBO. The documentary was nominated for two Emmy
Awards including Outstanding Directing for Nonfiction Programming
and Outstanding Nonfiction Special. -- Luminary: Oliver Kramer:
Oliver Kramer was the youngest member ever of the Telluride Film
Festival's Student Symposium. At the age of nineteen, he became the
manager of Killer Films working on such films as Boy's Don't Cry
and Headwig and the Angry Inch. His credits include Dave
Chappelle's Show, the Infect Truth anti-smoking campaign and the
Slamdance and SXSW-winning Homework -- Media: David Haskell started
Topic Magazine at Cambridge University and since 2003 has edited it
in New York City. Topic has been nominated for two independent
Press Awards, won numerous design awards and was ranked 15th best
magazine in the nation by the readers of the Chicago Tribune. The
Get Cocky Awards were created as part of Sub-Urban's national
program to raise the profile of its cutting-edge lifestyle and
fashion brands, such as the event's marquee sponsor Mash Culture
Lab(TM) clothing line. "The winners of the Get Cocky Awards
personify New York's influential cutting-edge style, and are a
reflection of our Mash Culture Lab(TM) line of clothing," said
Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "The
entire event was a resounding success and we expect it to be even
more successful as it matures through the years." The Cocky Awards
were organized by AGW, Sub-Urban's New York-based event marketing
agency, to celebrate individuals who encompass lower Manhattan's
diverse culture and influence in the arts, entertainment, media and
film. The awards show owes its namesake to the signature rooster
logo made popular by the Company's Whiteboy(R) brand. Sub-Urban's
rooster logo has also been adopted by the event sponsor MCL(TM).
Sub-Urban's Mash Culture Lab(TM) is a brand concept derived from
today's most significant cultural youth movement. According to
Wired Magazine, an influential periodical of current culture, Mash
Culture is the result of a multitude of technological innovations
that allow today's youth to combine previously disparate cultural
movements like Hip Hop and Rock to create unique sounds, videos,
automobiles and even customized clothing. Sub-Urban has positioned
Mash Culture Lab(TM) on the cutting-edge of that movement, as it
executes yet another strategic initiative that targets mainstream
youth. About Sub-Urban Brands Sub-Urban Brands, Inc. is a
multi-brand company which designs and markets cutting-edge
lifestyle apparel that targets the rapidly-growing
multibillion-dollar youth consumer marketplace. The Company pursues
robust revenue-generating opportunities within multi-tiered retail
markets that leverage multiple brands and market segments to create
financial success. Sub-Urban is committed to further expansion and
increased shareholder value through both the internal development
of intellectual property and acquisition of additional brands, as
well as to the establishment of new international marketing
alliances that will reinforce its recurring and non-recurring
revenue streams. Inspired by the energy and vigor of youth, urban
and music culture, Sub-Urban is initially focused on creating a
family of non-competing brands for its key target consumer, an
estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R)
for Men, WHITEBOY(R) Juniors, Mash Culture Lab(TM), BLACK JESUS(R)
and PYT(TM) styles for younger girls. Consistent with the company's
high growth strategies, the Company will be actively marketing
these brand offerings to Japan, Canada, Australia and 25 European
countries. For additional information, please visit
www.whiteboy.com, www.mashculturelab.com, www.whiteboygirl.com and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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