The World Poker Store, Inc. Announces Everest Poker as German Bar Poker League Sponsor
18 June 2008 - 5:17AM
Marketwired
ST. PAUL, MN , an international entertainment company, formally
announces Everest Poker as the online sponsor of The Bar Poker
League in Germany. As the league launches its live games in German
bars this fall, Everest Poker will partner in marketing efforts for
the league and lend their expertise and experience in the European
market to the effective launch and growth of the league in Germany
and Europe. German Bar Poker League licensees, players and host
bars will benefit from Everest online gaming opportunities and
associated live special events hosted all around the country via
the league system. As the first official European country to join
the worldwide Bar Poker League, Germany will set the tone for
future launches in other European countries and other alliances in
the poker world such as Everest Poker.
As online sponsor of the Bar Poker League, Everest Poker will
have exclusive brand visibility on the league's poker tables,
chips, playing cards, advertising, and web site, with additional
collaborative efforts and exposure through special events.
"We are excited to welcome Everest Poker to the World Poker
Store and Bar Poker League family. This partnership will offer our
players in Germany even more opportunity to compete world wide for
premiere tournament invites through the league and now through
Everest's online contests as well. Plus, the timing of Everest's
alliance with Harrah's Entertainment and brand exposure on table
felts and television coverage at the World Series of Poker couldn't
be better as it further validates the strength of our German
partnerships during our launch this fall," said World Poker Store
Inc. CEO Chuck Chastain.
German Business Model
The World Poker Store provides the intellectual property for
running poker tournaments to our licensees. This includes the
Player Card system, a swipe card system for tracking player
performance and points; a web site where players monitor their
points and ranking and redeem points for prizes; the systems and
methods for operating poker tournaments; and trademarks and
marketing materials to promote the league. The World Poker Store
also provides WSOP seats and other EPT and WPT event seats as
prizing for the player base to win. Plus, Poker Pro appearances by
The World Poker Store Advisory Board Members at German events to
further promote the league.
About The World Poker Store, Inc.
The World Poker Store is currently expanding The Bar Poker
League and its proprietary Player Card system through license
agreements and league sponsorships in the United States and Europe.
Further expansion into China continues with company owned and
operated upscale, membership based, entertainment clubs that offer
Las Vegas style entertainment, Texas Hold 'em poker tournaments and
VIP amenities. The World Poker Store also continues to benefit from
the support of its advisory board of world class poker players
Marcel Luske, Phil Hellmuth, Johnny Chan, Patrik Antonius, Hoyt
Corkins and Liz Lieu as they promote the company and the league
world wide. Additional information about The World Poker Store can
be found on its website www.theworldpokerstore.com.
About Everest Poker
Everest Poker is owned by Everest Gaming, LTD. With over 11
years of online gaming experience, Everest Gaming has established a
name in offering some of the most exciting and trusted multilingual
gaming web sites worldwide. It was the first company to launch a
truly multilingual poker gaming platform in 2004. Everest Poker is
a European poker room created for, and run by, European poker
enthusiasts. With a strong understanding of International poker
markets, Everest Poker provides its players with the best localized
poker experience. Through fully translated software, native
language customer service, the unique ability to chat in any
language and a roster of features and benefits tailored to each
local market, Everest Poker helps its players master their own
game. More information is available from the Everest Poker website:
http://www.everestpoker.com.
This press release contains information that constitutes
forward-looking statements made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Any such forward-looking statements involve risks and uncertainties
that could cause actual results to differ materially from any
future results described within the forward-looking statements. The
forward-looking information provided herein represents the
Company's estimates as of the date of the press release, and
subsequent events and developments may cause the Company's
estimates to change. The Company specifically disclaims any
obligation to update the forward-looking information in the future.
Therefore, this forward-looking information should not be relied
upon as representing the Company's estimates of its future
financial performance as of any date subsequent to the date of this
press release.
CONTACT: Mike Sikkink PHONE: 651-286-8918 EMAIL:
investorrelations@theworldpokerstore.com
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