TIDMALB
RNS Number : 7555P
Albert Technologies Ltd
31 May 2018
31 May 2018
Albert Technologies Ltd.
("Albert Technologies" or the "Company")
Prospective Directorate Change
Albert Technologies Ltd. (AIM: ALB.L), the global software
company with a proprietary developed autonomous artificial
intelligence marketing platform, announces the intention to appoint
Lisa Gordon as Independent Non-Executive Chairman with effect from
the date of the Company's next Annual General Meeting, subject to
shareholder approval. She will succeed John Allwood who has
informed the Company of his decision to retire from the Board at
that time.
Or Shani, Founder and CEO of Albert Technologies, said: "I would
like to thank John for his very significant contribution and
commitment to Albert over the past three years. He has worked
alongside us since the listing of the Company in 2015 and we wish
him well for the future.
"I am delighted to welcome Lisa to the role of Chairman. She has
given us the full benefit of her extensive City experience as a
non-executive director and been untiring in her counsel and
support. We look forward to her leadership of the Board."
Biographical note
Lisa Gordon, 51, was appointed as Independent Non-Executive
Director of Albert Technologies Ltd. in June 2015.
She was a Founder Director and Corporate Development Director at
Local World, a large regional media network which was acquired by
Trinity Mirror Plc in November 2015.
She is currently also a Non-Executive Director at both Alpha FX
Plc and Magic Light Pictures. Lisa previously served on the board
of Chrysalis Group plc, and at the time was the youngest female
director of a listed UK company, as Corporate Development Director
and latterly CEO of Chrysalis New Media. She has also served as a
board member of Future Plc, a specialist magazine publisher.
She started her career in the City as an equities analyst and
part of the No 1 Extel rated Media and Leisure team for County
Natwest.
For further information, please contact:
Albert Technologies Ltd
Or Shani, Chief Executive Officer Tel: +972 3537
Yoram Freund, Chief Financial 7137
Officer
Cantor Fitzgerald Europe
Marc Milmo +44 (0)20 7894
Catherine Leftley 7000
Powerscourt
Elly Williamson +44 (0)20 7250
John Elliott 1446
Details of Lisa Gordon's current and previous directorships in
the past five years are set out below:
Current directorships Previous directorships
Albert Technologies Ltd. Local World Plc
Alpha FX Plc
Magic Light Pictures/Orange
Eyes Ltd.
BBO Recruitment Ltd.
About Albert Technologies
Founded in 2010, Albert Technologies Ltd. (AIM: ALB.L), a global
software company, is the creator of Albert - the first-ever fully
autonomous artificial intelligence marketing platform, driving
digital marketing campaigns from start to finish for some of the
world's leading brands. Albert's mission is to liberate businesses
from the complexities of digital marketing - not just by
replicating their existing efforts, but by executing them at a pace
and scale not previously possible. Albert serves as a highly
intelligent and sophisticated member of brands' marketing teams,
wading through massive amounts of data, converting this data into
insights, and autonomously acting on these insights, across
channels, devices and formats, in real time. This eliminates the
manual and time-consuming tasks that currently limit the
effectiveness and results of modern digital advertising and
marketing. Brands such as The Big Red Group, Gallery Furniture and
Dole Asia, and global advertising agencies, credit Albert with
significantly increased sales, an accelerated path to revenue, the
ability to make more informed investment decisions, and reduced
operational costs.
The Company's core focus is its SaaS Sales Channel, which offers
its artificial intelligence-based software, Albert, to brands using
a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate
both investment into and commercialisation of Albert.
The Company and its management received 18 awards in 2017,
including being named as Gartner Cool Vendors in Advertising, an
International Stevie Award for "Best New Product of the Year," the
"Market Disruptor" Award from the Masters of Marketing, and being
named "AI Application of the Year" by the Global Annual Achievement
Awards for AI. Albert CEO, Or Shani, was recognized as Innovator of
the Year (bronze) in the International Stevie Awards and was chosen
for the DMN 40 Under 40 List. Amy Inlow, Albert CMO, was named a
winner in the DMN Hall of Femme Awards and the American Business
Awards (gold).
About Albert
Albert replaces the human campaign manager in managing brands'
online advertising campaigns. A brand provides Albert with access
to its Google, Facebook, Bing, Twitter and other online marketing
channels. When a brand manager wishes to launch a new online
advertising campaign, all that is needed is to simply log into
Albert and deploy that new campaign, which is usually no more than
a 15-minute task.
Albert autonomously creates hundreds of micro campaigns across
all relevant online marketing channels (Google, Facebook, Bing,
Twitter, Instagram, Display, Email, etc.), then reviews these
hundreds of micro campaigns every few minutes and optimises each of
them as needed. Albert works in very much the same way that a human
campaign manager would, making correlation and cost/benefit-based
decisions.
Where an experienced campaign manager could possibly make circa
100 decisions per day, Albert can make thousands per minute.
Albert's ability to launch hundreds of micro strategies and review
and amend them all every few minutes typically brings about a
significant increase in ROI. In addition, all learnings from the
decisions made remain in-house, and the brand has full and instant
transparency and can easily scale up marketing activities through
larger budgets or applications to new brands and new geographies,
without hiring new expert campaign managers.
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END
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