RNS Number:0461N
BBI Holdings PLC
31 January 2008


                                BBI Holdings Plc
                            ("BBI" or the "Company")

                 Exercise of Options and Director Shareholding


The Company announces that Julian Baines, Chief Executive, has exercised options
over 24,200 shares in the Company at an exercise price of zero which were
granted to him in June 2007.  This exercise has been fulfilled by an allocation
of shares by the BBI Employee Benefit Trust.  Accordingly no application for
admission to AIM has been made.

The Company further announces that following this exercise of options, Julian
Baines has today sold the 24,200 shares at a price of 182p.  Following this
transaction he now holds 1,503,318 shares in the company representing 3.50% of
the current issued share capital.






                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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