Bidstack Group PLC Contract with Codemasters (5986J)
06 December 2018 - 6:00PM
UK Regulatory
TIDMBIDS
RNS Number : 5986J
Bidstack Group PLC
06 December 2018
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
publication of this Announcement, this information is now
considered to be in the public domain.
6 December 2018
Bidstack Group PLC ("Bidstack or "the Company")
Contract with Codemasters
Bidstack Group plc (AIM: BIDS.L), the native in-game advertising
group, is pleased to announce that it has signed a contract with
Codemasters, the AIM listed award-winning video game developer and
publisher, to provide native in-game advertising within two of
Codemasters' titles, beginning with DiRT Rally 2.0, the sequel to
the successful BAFTA nominated DiRT Rally.
Bidstack will provide native in-game advertising that will
enable brands to reach a unique gaming audience through some of the
most recognised racing franchises in the world.
The three-year exclusive contract positions Bidstack to manage
the virtual advertising real estate for Codemasters across multiple
platforms.
According to Codemasters, Dirt Rally 2.0 will launch on the
PlayStation(R)4 computer entertainment system and the Xbox One
family of devices including the Xbox One X and Windows PC, on
Tuesday 26th February 2019.
James Draper, CEO, said, "Our agreement with Codemasters, a AAA
rated games developer, provides us with further evidence that our
proprietary technology is relevant and in demand by the world's
leading games creators."
Frank Sagnier, CEO of Codemasters, commented, "We've been
impressed by both the technology and brand reach of the Bidstack
team. Most importantly they understand the importance of the
quality of our assets and the need to deliver a solution that
appeals to both brands and our loyal gamers. We look forward to
working with them."
Contacts
Bidstack Group PLC
James Draper, CEO via Alma PR
Spark Advisory Partners
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Peterhouse Capital Limited
Eran Zucker/Lucy Williams/Duncan Vasey +44 (0) 20 7409 0930
Alma PR
Josh Royston/ Sam Modlin +44 (0) 203 405 0205
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting adverts into natural
advertising space within video games across multiple video games
platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers (on the
supply side), and advertising agencies, brands and programmatic
advertising platforms (on the demand side). Bidstack contracts
exclusive access to the native in-game advertising space within
video games from their developers or publishers and sells that
advertising space either direct to specific brands and their
agencies or through programmatic advertising platforms.
About DiRT
The first game in Codemasters' fully owned "DiRT" franchise was
launched in 1998 as "Colin McRae Rally". This was broadened from
pure rally car racing to off-road racing including buggies and
trucks, with the launch of the rebranded "DiRT" in 2007. Critics
and consumers consider "DiRT" to be one of the best off-road racing
franchises in the industry. "DiRT", "DiRT 2", "DiRT 3" and "DiRT
Rally" all earned BAFTA nominations, and "DiRT Rally" and "DiRT 4"
are tied as the second highest rated racing games on PS4 across all
racing categories (85 per cent. Metacritic).
"DiRT 4", the most recent release in this franchise, was also
awarded 2017 Racing Game of the Year by Game Informer, a leading US
games publication. The franchise has in excess of 450,000 fans on
Facebook and over 400,000 monthly active gamers.
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END
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