TIDMDMP

RNS Number : 8722O

DM Plc

26 September 2011

DM plc: Ticker: DMP / Index: AIM / Sector: Leisure facilities

DM plc

("DM" or the "Group")

INTERIM RESULTS

FOR THE SIX MONTHS ENDED 30 JUNE 2011

DM, the direct marketing group specialising in customer recruitment and database management announces its interim results for the six months ended 30 June 2011.

Stable Financial Position with Net Cash

Recent Business Disruption

Difficult Trading Conditions

 
             --       Continued cash management resulting in robust balance 
                       sheet with net cash surplus of GBP0.28 million (2010: 
                       net debt GBP2.54 million); 
 
             --       Significantly reduced turnover and materially lower 
                       EBITDA and profit after tax for the period due to 
                       the impact of OFT action on Group promotion activity; 
 
             --       Turnover down 38 per cent. to GBP8.40 million (2010: 
                       GBP13.45 million); 
 
             --       Group EBITDA down 82 per cent. to GBP0.58 million 
                       (2010: GBP3.18 million); 
 
             --       Profit before tax down 86 per cent. to GBP0.41 million 
                       (2010: GBP2.98 million); 
 
             --       Earnings per share down 77 per cent. to 0.30 pence 
                       (2010: 1.32 pence); 
             --       One of the UK's largest owners and providers of consumer 
                      lifestyle data to the direct marketing industry 
                      underpinned by extensive multi-media database assets 
                      across post, phone, mobile, email and internet; 
 
             --       Court ruling in OFT case on 17 March 2011 with respect 
                       to promotion design materially impacted Group financial 
                       performance; 
 
             --       Court ruling in OFT case appealed and referred to 
                       the European Court of Justice; and 
 
 
             --       Difficult market conditions across all business 
                      activities. 
 
 

DM Chairman, Adrian Williams said:

"2011 has, for many reasons, been one of the most challenging periods in the Group's history, but the Group continues to be well managed and its resilience in these difficult times means that it is still well placed to benefit when market conditions start to improve."

CHAIRMAN'S STATEMENT

Introduction

The Group remains stable and well managed with all businesses focused on keeping a tight control over costs, cash management and on identifying and exploiting new business opportunities. Across all activities we have carefully selected and introduced the best people to the Group's businesses to address the challenges which we face. The Group is working extensively on developing and refining new promotions within the legal framework as currently interpreted and improving the quality and value of our databases and direct marketing activities.

Overall, the first half of 2011 has been a very difficult period for the Group with financial performance materially impacted by the Court ruling in the OFT case in respect of the design of certain Group promotions. This has been set in the context of continued challenging and uncertain market conditions.

Financial results

For the six months ended 30 June 2011, revenue was GBP8.40 million, down 38 per cent. (2010: GBP13.45 million). EBITDA for the period was GBP0.58 million (2010: GBP3.18 million), with Group consolidated profit before tax GBP0.41 million (2010: GBP2.98 million). Basic earnings per share was 0.30 pence (2010: 1.32 pence).

For the period the Group was broadly cash neutral from operating activities after taking account of corporation tax payments and debt repayment. As at 30 June 2011, the Group had a net cash surplus of GBP0.28 million (2010: net debt GBP2.54 million). At the current levels and taking into account revised budgeted performance any covenant breach is unlikely and moreover the Group's strong cash balance puts it in a position where the full bank debt could be repaid should it be appropriate.

The Board is not recommending an interim dividend for the period ended 30 June 2011 (2010: nil). During the period the Group did not buy back any shares.

Business Review

The Group is now a stable integrated, multi-channel business with activities across the complementary activities of consumer lifestyle database management and direct marketing, alongside the historic core customer recruitment activities of gamecard and direct marketing mailings.

The major event during the period was the outcome of the proceedings that were taken by the Office of Fair Trading ("OFT") in relation to certain promotions undertaken by certain Group companies.

Following a hearing which took place in January 2011, on 2 February 2011 the High Court handed down a judgment in relation to those proceedings. On 17 March 2011, following a period of consultation, the Court accepted undertakings ("the Undertakings") from certain Group executives and from the Group companies concerned in respect of certain promotions carried out by those Group companies.

The OFT proceedings did not result in a fine of any kind on the Group and subsequently the Court decided that the Group companies would be responsible for 85% of the allowable costs of the OFT incurred in the proceedings as determined by a detailed assessment of those costs. These costs have not yet been finalised. The financial results to 30 June 2011 include a provision based on the Board's estimates of the costs likely to recoverable by the OFT.

In March 2011, the Court granted the Group's executives and the Group companies involved leave to appeal to the Court of Appeal. The matter was subsequently referred from the Court of Appeal to the European Court of Justice. At present it is not known when a ruling will be provided by the European Court of Justice, but typically the process takes at least a year, potentially significantly longer.

The Undertakings related to certain changes that were required to the design and content of new promotions undertaken by the relevant Group companies after 17 March 2011. At the time it was not possible to accurately assess the likely level of adverse effect that these changes would have on financial performance. However, following the Undertakings becoming binding, due to the uncertainty over current promotion design and the requirement to develop and test new compliant promotions, the trading of the Group was significantly impacted.

Since the Court ruling in the OFT case the Group's gamecard and promotional activities have been at a very low level as new compliant promotional formats are being designed and tested. Whilst the Group is developing and testing new designs this area is expected to continue to run an operational loss.

The Group's direct mail activities similarly suffered a period of disappointing results during the first half of 2011. However, towards the end of the period direct mailings saw significant improvements with new recruitment campaigns generating useful contributions.

In the Group's consumer lifestyle and direct marketing activities the market activity has remained unpredictable and at a very low level. During the period we have concentrated on upgrading the form and quality of our data. There has also been a focus on cost savings in relation to external data collection services and investment in the sales and marketing function. Whilst within the various products and services the Group provides there are areas of very low activity, overall the direct marketing and database activities are contributing to the wider Group. Data sales are still disappointing but we firmly believe that our data quality is now among the very best in the industry and we continue to recruit valuable, content rich data.

Wendy Ruck and John Gommes

It was with great sadness that during the period executive director, Wendy Ruck, and non-executive director, John Gommes, both passed away. Both Wendy and John had made huge contributions to the development and success of the Group and will be sorely missed.

Wendy Ruck passed away suddenly in April 2011. Wendy was a director of the Group since its formation in 2004. She was responsible for recruitment and training for the Group as well as directing prize fulfilment operations in Ross on Wye. She was incredibly well liked and respected by all who knew and met her and she will be remembered not only for her professionalism, but also for her great warmth and kindness and her consideration for her fellow colleagues and for her advice and help, which she gave selflessly. The Group would not be as successful as it is today without Wendy's contribution.

Like Wendy, John had been a director of the Group since its formation in 2004 and his wealth of experience in the direct marketing industry, wise counsel and friendship will be sorely missed by all of his fellow directors and colleagues. We thank him and his family for the contribution that he made to the Group which exists today.

Outlook

2011 has been one of the most difficult and challenging periods in the Group's history. The markets in which the Group operates have remained severely depressed and shown no sign of improvement since 2010. The effects of the OFT action on the Group's promotion and gamecard activity has likewise had a material adverse effect on the recent financial performance of the Group. Within the Group there is a considerable wealth of experience in promotional design which is focused on developing new and attractive gamecards. We continue to test these formats via a tried and tested methodology and hope to report improved response and performance over the coming months. Within the direct marketing and database management activities the Group has a market leading database and we believe we will be in a strong position from which to capitalise on our market leading, multi-channel offering when the level of direct marketing activity eventually increases.

At this point we always acknowledge the contribution that the Group's employees have made to its success. This is particularly poignant with the sad loss of Wendy Ruck and John Gommes, two senior and influential figures in the creation and development of the Group. We miss them and their contribution very much and would like to thank everybody within the Group for their hard work and commitment during this difficult time.

We remain confident that the Group has the skills and resources to develop successfully and that we will be able to leverage our extensive consumer lifestyle database to generate shareholder returns going forward.

A J Williams

Chairman

26 September 2011

**ENDS**

Enquiries:

Adrian Williams Tel: 01989 769 292

Chairman

Adrian Reed Tel: 0845 505 4343

Altium, Financial advisor to DM

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

 
                                Six month            Six month              Year to 
                                period to            period to          31 December 
                             30 June 2011         30 June 2010                 2010 
                                   GBP000               GBP000               GBP000 
 
     Revenue                        8,395               13,454               27,562 
 
     Cost of Sales                (4,358)              (6,399)             (14,226) 
                           --------------       --------------       -------------- 
     Gross Profit                   4,037                7,055               13,336 
 
     Administrative 
      expenses                    (3,586)              (3,994)              (8,071) 
                           --------------       --------------       -------------- 
 
 
     Operating 
      Profit                          451                3,061                5,265 
 
     Investment 
     Income                            12                    -                    - 
 
     Finance costs                   (50)                 (79)                (144) 
                           --------------       --------------       -------------- 
     Profit before 
      tax                             413                2,982                5,121 
     Income tax 
      expense                          84                (783)              (1,275) 
                           --------------       --------------       -------------- 
     Profit for the 
      period                          497                2,199                3,846 
 
     Total 
      Comprehensive 
      Income for the 
      period                          497                2,199                3,846 
 
     Earnings per 
      share 
     From continuing 
      operations- 
     - basic                        0.30p                1.32p                2.31p 
 
     - diluted                      0.30p                1.32p                2.31p 
 
 
 

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

 
                                                                     31 December 
                          30 June 2011         30 June 2010                 2010 
                                GBP000               GBP000               GBP000 
 
     Assets Non 
     Current 
     Assets 
     Goodwill                   12,824               12,824               12,824 
     Other 
      intangible 
      assets                       506                  682                  608 
     Property, 
      plant and 
      equipment                    138                  128                  161 
                        --------------       --------------       -------------- 
                                13,468               13,634               13,593 
                        --------------       --------------       -------------- 
     Current 
     Assets 
     Inventories                   122                  337                  167 
     Trade and 
      other 
      receivables                4,636                6,551                5,842 
     Corporation 
     tax 
     refundable                    128                    -                    - 
     Cash and 
      cash 
      equivalents                2,706                1,821                4,374 
                        --------------       --------------       -------------- 
                                 7,592                8,709               10,383 
                        --------------       --------------       -------------- 
     Total Assets               21,060               22,343               23,976 
                        --------------       --------------       -------------- 
 
     Current 
     Liabilities 
     Trade and 
      other 
      payables                 (3,143)              (3,805)              (5,022) 
     Borrowings                (2,422)              (1,937)              (3,391) 
     Current tax 
      payable                        -                (733)                (565) 
                        --------------       --------------       -------------- 
                               (5,565)              (6,475)              (8,978) 
                        --------------       --------------       -------------- 
     Non Current 
     Liabilities 
     Borrowings                      -              (2,422)                    - 
     Deferred Tax                  (1)                  (1)                  (1) 
                        --------------       --------------       -------------- 
                                   (1)              (2,423)                  (1) 
                        --------------       --------------       -------------- 
 
 Net Assets                     15,494               13,445               14,997 
 
 
 Equity 
 attributable to 
 equity holders 
 of the parent 
     Ordinary 
      shares                     1,647                1,663                1,647 
     Capital 
      redemption 
      reserve                       32                   16                   32 
     Merger 
      reserve 
      account                  (3,108)              (3,108)              (3,108) 
     Share 
      premium 
      account                    3,685                3,685                3,685 
     Profit and 
      Loss 
      account                   13,238               11,189               12,741 
                        --------------       --------------       -------------- 
 Total Equity                   15,494               13,445               14,997 
 
 

CONSOLIDATED STATEMENT OF CASH FLOWS

 
                                    Six months           Six months              Year to 
                                    to 30 June           to 30 June          31 December 
                                          2011                 2010                 2010 
                                        GBP000               GBP000               GBP000 
 Cash flows from 
 operating activities 
     Profit before 
      taxation                             413                2,982                5,121 
     Depreciation and 
      Amortisation                         124                  118                  239 
     Loss on disposal of 
     property, plant and 
     equipment                               6                    -                    - 
     Investment income                    (12)                    -                    - 
     Finance costs                          50                   79                  144 
     Decrease/(Increase) 
      in inventories                        45                 (58)                  112 
     Decrease in trade 
      and other 
      receivables                        1,206                  521                1,230 
     Decrease in trade 
      and other payables               (1,879)              (1,228)                 (11) 
                                --------------       --------------       -------------- 
     Cash generated from 
      operations                          (47)                2,414                6,835 
     Interest paid                        (50)                 (79)                (144) 
     Interest received                      12                    -                    - 
     Income taxes paid                   (609)                (438)              (1,096) 
                                --------------       --------------       -------------- 
     Net cash 
      (outflow)/inflow 
      from operating 
      activities                         (694)                1,897                5,595 
                                --------------       --------------       -------------- 
     Cash flows from 
     investing 
     activities 
     Sale of property, 
      plant and 
      equipment                             20                    -                    5 
     Purchase of 
      property, plant and 
      equipment                           (25)                 (10)                 (64) 
 Purchase of intangible 
  assets                                     -                    -                 (32) 
                                --------------       --------------       -------------- 
 Net cash used by 
  investing activities                     (5)                 (10)                 (91) 
                                --------------       --------------       -------------- 
 
 
 Cash flows from 
 financing activities 
     Repayment of 
      borrowings                         (969)                (968)              (1,937) 
 Shares bought back for 
  cancellation                               -                    -                 (95) 
                                --------------       --------------       -------------- 
 Net cash used by 
  financing activities                   (969)                (968)              (2,032) 
                                --------------       --------------       -------------- 
 
     Net 
      (decrease)/increase 
      in cash and cash 
      equivalents                      (1,668)                  919                3,472 
     Cash and cash 
      equivalents at 
      beginning of 
      period                             4,374                  902                  902 
                                --------------       --------------       -------------- 
 Cash and cash 
  equivalents at end of 
  the period                             2,706                1,821                4,374 
 
 

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

 
                             Six months           Six months              Year to 
                             to 30 June           to 30 June          31 December 
                                   2011                 2010                 2010 
                                 GBP000               GBP000               GBP000 
     Opening 
      Equity                     14,997               11,246               11,246 
 
     Profit for 
      the period 
      attributable 
      to equity 
      shareholders                  497                2,199                3,846 
     Buy back of 
      share 
      capital                         -                    -                 (95) 
                         --------------       --------------       -------------- 
     Total changes 
      in equity                     497                2,199                3,751 
                         --------------       --------------       -------------- 
 Closing Equity                  15,494               13,445               14,997 
 
 

1. Basis of preparation and accounting policies

1.1 Reporting Entity

This interim financial report is the unaudited Consolidated Financial Statements of DM plc, a company registered in England and Wales, and its subsidiaries (hereafter the 'Group') for the six months ended 30 June 2011.

1.2 Statement of compliance

This interim financial report has been prepared on the basis of the recognition and measurement requirements of IFRS in issue that are either endorsed by the EU and effective (or available for early adoption) at 31 December 2010.

This interim financial report should be read in conjunction with the Report and Accounts for the year ended 31 December 2010, which were approved for issue by the Board of Directors on 11 March 2011, as it provides an update of previously reported information. The comparative figures for the year ended 31 December 2010 are not the company's statutory accounts for the financial year.

The comparative figures for the year ended 31 December 2010 were derived from the statutory accounts for that year which have been delivered to the Registrar of Companies. Those accounts received an unqualified audit report which did not contain statements under sections 498 (2) or (3) of the Companies Act 2006.

1.3 Significant accounting policies

The accounting policies used and the presentation for this interim financial report are consistent with those used in the Group's financial statements for the year ended 31 December 2010.

The preparation of Interim Financial Statements requires management to make estimates and assumptions that affect the reported amounts of revenues, expenses, assets and liabilities at the date of the Interim Financial Statements. If in future such estimates and assumptions, which are based on management's best judgment at the date of the Interim Financial Statements, deviate from the actual circumstances, the original estimates and assumptions will be modified as appropriate in the period in which the circumstances change.

The Group operates in a sector where no significant seasonal or cyclical variations in total sales and profits are experienced during the financial year.

2. Income tax expense

The income tax charge for the period ended 30 June 2011 has been calculated at a rate of 26.5% (28% for both the full year to 31 December 2010 and the interim period to 30 June 2010).

3. Segmental information

All DM's business activities relate to the recruitment to, maintenance of and monetisation of databases. Therefore the business is managed by the chief operating decision maker ("CODM") as one business segment. The CODM receives reports at consolidated level and uses those to assess business performance.

4. Earnings per share

Basic earnings per share and diluted earnings per share are calculated using the profit on ordinary activities after tax and a weighted average number of ordinary shares as follows: -

Basic Diluted

- Period to 30 June 2011 164,684,094 164,684,094

- Period to 30 June 2010 166,309,094 166,309,094

- Year to 31 December 2010 166,162,176 166,162,176

5. Dividends

In the period ended 30 June 2011, the Group did not pay a dividend. (For the period ended 30 June 2010 and for the year ended 31 December 2010: Dividend paid was GBPnil.)

6. Analysis of net cash and cash equivalents

 
                                                    Six months                       Six months 
                                                            to                               to                       Year to 31 
                                                  30 June 2011                     30 June 2010                    December 2010 
                                                        GBP000                           GBP000                           GBP000 
                 Cash and 
                  cash 
                  equivalents                            2,706                            1,821                            4,374 
                                                --------------                   --------------                   -------------- 
                 Net cash and 
                  cash 
                  equivalents                            2,706                            1,821                            4,374 
 
 

7. Risks and Uncertainties

The main risk is judged to arise from potential legislative changes and regulatory challenges and this situation is constantly under review.

As has been announced on 27 June 2011 there is pending legal appeal, to be heard by the European Court Of Justice, relating to the interpretation of recently implemented EU regulation. The Office of Fair Trading ("OFT") had, in the context of the recently implemented EU legislation, reassessed the promotional formulae which the Group currently adheres to and which were agreed in 2007. That reassessment meant that the OFT sought alternative assurances drafted in wider and less specific terms than previously agreed. DM plc was not prepared to accept the alternative assurances in their current form and therefore elected for definitive legal interpretation and specific direction by the court rather than agree to comply with what the Board believes are ambiguous proposals which could risk inadvertent breach in the future. The High Court hearing took place in the first quarter of 2011 and the Group has been complying with the Undertakings given in the light of that judgment in all marketing campaigns. The Board believed that there were grounds to appeal on aspects of the judgment and was granted leave to appeal. An appeal hearing took place, at the Court Of Appeal, in June 2011 and the court decided to refer the appeal to the European Court Of Justice. A date for the hearing of the appeal by the European Court of Justice has yet to be set.

The possibility of a postal strike is judged to be a risk. The Board keeps this matter under review so that, in the event that there is a postal strike, the impact on profits is kept to a minimum by forward planning.

8. Related party transactions

The Group continues to trade on standard commercial terms with related parties as described in the Group Report and Accounts for the year ended 31 December 2010.

9. The interim report was approved by the Board on 23 September 2011. Copies of the interim report are being posted to all of the Company's shareholders as soon as practicable and will be available at the Company's Registered Office at Green Heys, Walford Road, Ross on Wye, Herefordshire, HR9 5DB

For further information visit www.dmplc.com or contact:

Adrian Williams Tel: 01989 769292

DM plc Chairman email: ajw@dmplc.com

This information is provided by RNS

The company news service from the London Stock Exchange

END

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