HaloSource Inc HaloSource Launches New Brand in India
28 September 2017 - 4:02PM
RNS Non-Regulatory
TIDMHAL
HaloSource Inc
28 September 2017
28 September 2017
HaloSource, Inc.
("HaloSource" or the "Company")
HALOSOURCE LAUNCHES DRINKING WATER PURIFICATION PRODUCTS IN
INDIA UNDER THE astrea(R) BRAND
SEATTLE - HaloSource, Inc. (HAL.LN, HALO.LN), the global clean
water technology Company traded on London's AIM, today announces
the launch of astrea(R), the Company's first consumer-facing brand,
to the India market.
astrea(R), a reference to the Greek goddess of purity, will
feature a line of compact purifying solutions that utilize
best-in-class technologies to provide consumers with clean, safe
drinking water.
Indian consumers can currently purchase astrea(R) water
purification pitchers via online retailers Amazon India, Flipkart
and on astreawater.in, the Company's own e-commerce storefront in
India. A purifying water bottle is expected to be available in
October. The Directors of the Company believe that both the
pitchers and bottles offer unmatched protection against unsafe
drinking water with patented technology that meets U.S. regulatory
standards for drinking water safety.
The astrea(R) launch marks a significant milestone in the
Company's strategy to build on its foundation as a trusted OEM
supplier by bringing its own global, consumer-facing brand to
market. India was a natural first target based on its urgent need
for clean, safe drinking water, the size of the market, and the
Company's strong familiarity with the region. HaloSource has been
selling its patented HaloPure(R) disinfection technology to
consumer product companies such as Eureka Forbes in India since
2007.
The Directors of the Company believe that, compared to other
personal drinking water products available in India, astrea(R)
pitchers and bottles represent a marked step forward in design,
quality and technological innovation. A convenient and compact
solution, the astrea(R) purifying pitcher can be used as a
standalone solution to ensure that drinking water is germ-free - at
home, at school and student dorms, when traveling, or anywhere
portability is required. The pitcher features disposable cartridges
that offer three-stage purification, using HaloSource's patented
HaloPure(R) water purification technology to kill more than 99.9
percent of viruses and bacteria, including E. coli and norovirus.
HaloPure(R) technology is registered by the United States
Environmental Protection Agency (EPA) and certified to NSF42 for
safety of materials. Each cartridge provides up to 100 days - or
375 liters - of clean, clear, safe drinking water and the pitcher
is equipped with an easy-to-use LED indicator that tracks and
alerts users when it's time for a replacement.
The astrea(R) purifying bottle will provide safe, great-tasting
water at home or anywhere users want peace of mind. The bottle
leverages patented technology to remove bacteria, viruses and cysts
from water that may cause symptoms such as fever and diarrhea.
Additional features include a snap-and-fit cap to prevent leaking,
an ergonomic mouthpiece that makes it easier to draw water out of
the bottle, and a convenient D-ring to easily carry or attach the
bottle to a backpack.
Tied to the India launch, HaloSource expects to donate a portion
of all astrea(R) sales in India to global water sanitation pioneer
water.org. The non-for-profit funds projects in 14 countries
worldwide, and has spent more than a decade playing a significant
role in India's progress towards improved water sanitation.
James Thompson, Chief Executive Officer of HaloSource,
commented:
"HaloSource is - and will continue to be - a highly sought-after
partner to the biggest brands in the water purification and
filtration industry on an OEM basis. With astrea, we are
well-positioned to further meet demand spurred by the global water
crisis by bringing innovative, rigorously tested technology
packaged in convenient solutions to India, a country facing a dire
water quality situation.
The partnership with water.org reinforces our commitment and
belief that clean drinking water should be accessible to all
people. Through astrea's market availability and our philanthropic
efforts, we are excited to partner with other leaders in this
sector and champion actionable solutions to the global water
crisis."
Enquiries:
HaloSource, Inc.
James Thompson, Chief Executive
Officer +1 425 419 2258
Craig Crowell, Chief Financial
Officer +1 425 419 2248
Liberum Capital (NOMAD
and Broker)
Richard Bootle, Jill Li,
Steve Pearce +44 203 100 2222
Firmani & Associates - +1 206 443 9357
PR Adviser annie@firmani.com
Annie Alley
About HaloSource
HaloSource, Inc. innovates and integrates technologies to
deliver clean drinking water solutions to partners with trusted
brands around the world. The Company works with scientists and
industry experts across the globe in search of new ways to improve
drinking water quality and has been awarded more than 30 patents
for its ground-breaking chemistries, which provide safe drinking
water for more than 10 million consumers globally. The Company's
class-leading HaloPure(R) Drinking Water technology has the highest
global certifications, including registration with the US EPA.
Founded in Seattle, Washington, HaloSource has grown to become
an influential leader in drinking water purification. HaloSource is
headquartered in the US with operations in China and in India.
Learn more about the Company's research and development and future
cutting edge technologies by visiting www.halosource.com.
The HaloPure(R) and astrea(R) brands are registered trademarks
of HaloSource, Inc. All other trademarks, brand names or product
names belong to their respective holders.
This document contains certain forward-looking statements
relating to the Company. The Company considers any statements that
are not historical facts as "forward-looking statements". They
relate to events and trends that are subject to risk and
uncertainty that may cause actual results and the financial
performance of the Company to differ materially from those
contained in any forward-looking statement. These statements are
made by management in good faith based on information available to
them and such statements should be treated with caution due to the
inherent uncertainties, including both economic and business risk
factors, underlying any such forward-looking information.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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