TIDMD4T4
D4T4 Solutions PLC
13 February 2019
Analyst study reveals Celebrus Enterprise Customer Data Platform
helped generate millions in profits for a leading European Bank
-- $15.4m gross revenue generated from D4t4 Solutions client's deployment of Celebrus CDP
-- Bank reports Celebrus enables enhanced engagement with
customers despite reduced high street presence
-- Analyst-conducted Market Overview survey also reveals that AI
is starting to play a critical role in the growth plans for leading
organisations
o Organisations anticipate a range of revenue and customer
experience related benefits as a result of next-best-actions driven
by AI
o However, over 70% of organisations admit to difficulties
associated with AI and decisioning tasks
Sunbury-on-Thames, 13(th) February 2019: A Total Economic
Impact(TM) study conducted by Forrester Consulting and commissioned
by Celebrus, the Enterprise Customer Data Platform (CDP) from D4t4
Solutions plc, in partnership with Dell EMC, the provider of
industry-leading converged infrastructure, servers, storage and
cybersecurity technologies, quantifies the benefits gained by one
of Celebrus' many banking clients. The study determines that the
Total Economic Impact of the Celebrus CDP amounts to more than
$5.4m profit over a 5-year period and delivers rapid returns for an
enterprise solution of this scale.
Celebrus underpins bank's customer experience initiatives and
accelerates AI
A multi-national European bank has deployed the Celebrus CDP to
achieve enhanced visibility of customer interactions across their
digital channels and to augment the effectiveness of their
Artificial Intelligence (AI) decisioning solution. The bank's
stated aim, to optimise promotions by personalising page content
for each individual visitor in real-time and according to the
behavioural signals displayed by customers, is transforming their
engagement and improving the customer experience significantly.
Market Overview casts light on practical uses of AI for
marketing
As part of the study, Forrester Consulting also surveyed senior
marketing professionals globally to gain insight into the
challenges they face relating to the use of AI to enhance customer
marketing. This survey revealed that:
-- Organisations are prioritising CX projects: 82% of
organisations stated their top marketing goal was to improve their
customers' experience.
-- Marketers aim to increase their use of customer data: 77% of
respondents aimed to drive customer centricity and to increase
their use of customer data for analytics.
-- Marketers expect AI to enhance customer service or customer
experience (78%), boost revenue (39%) and customer acquisition
(35%) and increase customer retention (37%): interestingly though,
only 31% thought that improving AI next-best-actions would result
in more relevant product suggestions or increased customer lifetime
value.
-- Organisations struggle to capture and activate customer data:
more than 80% of organisations report difficulties with AI and
Machine Learning (ML) activities, while 79% experience difficulties
with customer data capture and 71% with the personalisation of
marketing campaigns.
-- However, the greatest challenges with AI and ML are not due
to budget constraints: 61% cited a lack of internal skills and 59%
lacked the technology to leverage AI. Only 50% lacked the
budget.
D4t4 Solutions believes these findings suggest that the promise
of AI is not lost on surveyed organisations; indeed, the focus of
attention has now turned to the practical means by which forays
into this hotly-debated area of technology can be operationalised
and, more importantly, monetised.
Matthew Tod, Chief Data Officer at D4t4 Solutions, the owner and
developer of the Celebrus CDP, commented:
"This research, in our opinion, indicates a pronounced shift
among leading enterprises, particularly retail banks, towards
becoming data-driven businesses capable of responding to individual
customer needs at scale. Forrester Consulting has investigated our
client's use of Celebrus in combination with an enterprise-class
machine learning solution which delivers next-best-actions for
1-to-1 personalisation in real-time. The reason our banking client
experienced such a healthy return on investment is due to the
quality of customer interaction data that Celebrus captures from
digital channels, and the speed with which Celebrus feeds these
customer behaviour signals into ML decisioning systems."
Peter Kear, CEO of D4t4 Solutions, added:
"As AI solution innovation, and indeed adoption, continue to
gather pace, enterprises require a future-ready, AI-optimised
infrastructure. The foundations of successful customer-centric AI
projects start with the ability to capture the granular data on
which these applications thrive - coupled with that though is our
confidence in a 15-year strong partnership with Dell EMC to build
AI initiatives on their industry-leading scalable compute and
highly-performant data storage. AI and ML are among the most
demanding workloads around, but we feel this study highlights that
enterprises investing in this combination of the best data and
platforms, will reap the rewards of increased customer engagement
and enhanced profitability."
Celebrus will be hosting a free to attend webinar featuring
Forrester Consulting on 27(th) February 2019 at 4pm GMT to discuss
the findings of this research paper.
For webinar registrations go to
http://bit.ly/Forrester-TEI-Celebrus-webinar where the Forrester
Consulting study, "The Total Economic Impact(TM) of Celebrus," is
also available to download.
Ends
About Celebrus
Celebrus (celebrus.d4t4solutions.com) is the Customer Data
Platform from D4t4 Solutions plc. Celebrus captures the market's
most complete picture of customer behaviour and experience from
across digital channels, creating events and profiles in real-time
for 1-to-1 personalisation and streaming analytics. Celebrus is
quick and easy to deploy and connects to industry-standard data
applications for customer insight and engagement. Celebrus also
gives clients complete control by enabling best-in-class privacy
compliance and flexible options for hosting data on-premise or
securely in the cloud.
Celebrus is used by global businesses in banking, insurance,
retail, travel, automotive and telco industries, collaborating with
leading industry partners to drive rapid transformation in customer
engagement programmes.
D4t4 Solutions plc (www.d4t4solutions.com) is ALL ABOUT THE
DATA, providing comprehensive products and services that drive
value from clients' data assets. D4t4 Solutions was established in
1985 and is listed on the AIM market of the London Stock Exchange
(stock code: D4T4).
Media Contacts
Matthew Tod
Chief Data Officer
D4t4 Solutions plc
Tel: +44 (0)1932 893333
E-mail: matthew.tod@d4t4solutions.com
David Hetling
Head of Marketing
D4t4 Solutions plc
Tel: +44 (0)1932 893386
E-mail: david.hetling@d4t4solutions.com
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END
NRADMGMZKZNGLZM
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