D4T4 Solutions PLC D4t4 strengthens US team with senior appointments
26 January 2022 - 6:00PM
RNS Non-Regulatory
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D4T4 Solutions PLC
26 January 2022
26 January 2022
D4t4 Solutions Plc
D4t4 strengthens US team with senior appointments
Key hires across sales, marketing and fraud management to
accelerate adoption of Celebrus product suites in the US
D4t4 Solutions Plc (AIM: D4T4, "the Group", "D4t4"), the
AIM-listed data solutions provider, announces the appointment of
senior executives to US-based roles. Mark Krebs joins as Vice
President of Sales, North America; Tiffany Staples as Vice
President of Marketing; and Jim Murphy as Director of Fraud
Management. These appointments will help D4t4 drive adoption of its
Celebrus product suites in the US, a key growth market for the
Group.
Mark Krebs joins D4t4 with more than 20 years in executive-level
sales, business development, and operations roles, with experience
building companies and taking products to market. In his new
position, Mark will focus on managing and driving growth across the
Americas by expanding and securing new business, supporting key
partnerships, and managing key accounts, among other duties.
Tiffany Staples is recognised in her field as a marketing
leader. She most recently served as Chief Marketing Officer of
relocation management software company UrbanBound, where she
successfully implemented a robust lead generation strategy while
navigating the company through the COVID-19 pandemic. At D4t4,
Tiffany will oversee marketing operations and develop the Group's
global marketing strategy, including lead generation, branding,
digital and traditional marketing, events, and public
relations.
Jim Murphy is a certified fraud expert with a Master's degree in
Economic Crime Management and more than 20 years of anti-fraud work
with organisations including Equifax, IBM and MetLife, where he has
been instrumental in creating as well as vetting fraud
technologies.
The new hires to the Group's US team follow recent updates to
its Celebrus Customer Data Platform (CDP) and the global release of
the Celebrus Fraud Data Platform (FDP) in June 2021 to help
businesses protect their customers against new account, account
takeover, and payment frauds as well as scams.
Bill Bruno, CEO of D4t4 Solutions, said:
"As we expand the Celebrus brand to solve our customers' most
pressing data and analytics challenges, it is essential that we
continue to hire the right people. Mark, Tiffany and Jim will play
important roles in scaling our operations in the US, our largest
market and a key growth driver for the business. All three bring a
wealth of experience to their respective positions and they are
each uniquely qualified to support D4t4 as we transform the way
enterprises use their data to make more informed business decisions
in real-time."
Enquiries
D4t4 Solutions Plc +44 (0) 1932 893333
Bill Bruno, Chief Executive Officer moreinfo@d4t4solutions.com
Ash Mehta, Chief Financial Officer
finnCap (Nominated Adviser & Joint Broker)
Julian Blunt / E dward Whiley, Corporate
Finance
Alice Lane, ECM +44 (0) 20 7220 0500
Canaccord Genuity (Joint Broker)
Simon Bridges / Andrew Potts +44 (0) 20 7523 8000
Instinctif Partners +44 (0) 20 7457 2020
Rozi Morris / Joe Quinlan D4t4Solutions@instinctif.com
About D4t4 Solutions plc
D4t4 Solutions plc (AIM: D4t4) was founded around a passion for
helping global enterprises derive value from their data assets.
Supporting customers in financial services, retail, travel,
healthcare, and telecommunications across 27 countries, D4t4
enables businesses to make smarter, informed decisions via
Celebrus, the company's flagship first party product suite.
Celebrus CDP automatically captures, contextualises, and activates
user-based behavioural data in real-time across all digital
channels. Through behavioural biometrics and analytics, Celebrus
FDP helps companies prevent fraud before it happens. Celebrus CDM
provides an enterprise platform that automates the integration and
transformation of customer data from all relevant data sources,
whether on-premises or cloud, to deliver customer and regulatory
analytics.
The Group has offices in the UK, USA, India, and Australia with
key talent in all markets to drive the growth of the business.
Celebrus is fully compliant with all major data privacy regulations
and the Group is accredited to ISO27001: Information Security
Management.
For more information, please see www.d4t4solutions.com
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