D4T4 Solutions PLC Celebrus CDP integrated into Always-On Insights
19 May 2022 - 12:07AM
RNS Non-Regulatory
TIDMD4T4
D4T4 Solutions PLC
18 May 2022
18 May 2022
D4t4 Solutions Plc
Celebrus CDP to be integrated into
Pegasystems' Always-On Insights product
D4t4 Solutions Plc (AIM: D4t4, "the Group", "D4t4"), the
AIM-listed data solutions provider, announces that Celebrus CDP,
the Group's product for the most advanced cross-channel, first
party data collection will be integrated into Always-On Insights, a
new offering combining the capabilities of Pegasystems' Customer
Decision Hub(TM) with Celebrus CDP.
By integrating Celebrus' real-time data capturing and identity
solutions with Pega's AI-powered decisioning, brands can react in
real-time to consumer behavior with the most relevant inbound and
outbound offers and messages to drive higher response rates.
This addresses the challenge that brands have as they struggle
to convert customer data into meaningful outbound and inbound
interactions in a compliant and cost-effective way. This challenge
will be exacerbated when third-party cookies are withdrawn in
2023.
The integrated Always-On Insights product will enable;
-- Real-time identity and context, using Celebrus's Identity Graph capabilities
-- Instant outreach recommendations, trigger an outbound
engagement, such as promotional offers, with customers in
real-time
-- Integration of owned and paid channels, allowing
hyper-personalised messages to customers through any connected
channel, such as a website, mobile app, email, contact center, or
advertising platform.
Commenting on the product launch, Bill Bruno, CEO of D4t4
Solutions, said:
""To remain competitive, brands need the ability to drive
relevant decisions via any channel across the entire customer
journey. If they don't, they risk alienating and frustrating
customers. Pega and Celebrus are bringing a unique solution to the
market - leveraging real-time customer data and identity solutions
to recommend outreach specific to individual customers' needs,
resulting in more effective, targeted interactions that drive
results."."
Enquiries
D4t4 Solutions Plc +44 (0) 1932 893333
Bill Bruno, Chief Executive Officer moreinfo@d4t4solutions.com
Ash Mehta, Chief Financial Officer
finnCap (Nominated Adviser & Joint
Broker)
Julian Blunt / E dward Whiley, Corporate
Finance
Alice Lane, ECM +44 (0) 20 7220 0500
Canaccord Genuity (Joint Broker)
Simon Bridges / Andrew Potts +44 (0) 20 7523 8000
Instinctif Partners +44 (0) 20 7457 2020
Rozi Morris / Joe Quinlan D4t4Solutions@instinctif.com
About D4t4 Solutions plc
D4t4 Solutions plc (AIM: D4t4) was founded around a passion for
helping global enterprises derive value from their data assets.
Supporting customers in financial services, retail, travel,
healthcare, and telecommunications across 27 countries, D4t4
enables businesses to make smarter, informed decisions via
Celebrus, the Group's flagship first party data product suite.
Celebrus CDP automatically captures, contextualises, and activates
user-based behavioural data in real-time across all digital
channels. Through behavioural biometrics and analytics, Celebrus
FDP helps companies prevent fraud before it happens. Celebrus CDM
provides an enterprise platform ***that automates the integration
and transformation of customer data from all relevant data sources,
whether on-premises or cloud, to deliver customer and regulatory
analytics.
The Group has offices in the UK, USA, India, and Australia with
key talent in all markets to drive the growth of the business.
Celebrus is fully compliant with all major data privacy regulations
and the Group is accredited to ISO27001: Information Security
Management.
For more information, please see www.d4t4solutions.com
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