D4T4 Solutions PLC Celebrus partner product named a "Leader" in CDP
07 June 2022 - 4:01PM
RNS Non-Regulatory
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D4T4 Solutions PLC
07 June 2022
07 June 2022
D4t4 Solutions Plc
Celebrus partner product, Teradata Vantage, named a "Leader" in
CDP
D4t4 Solutions Plc (AIM: D4t4, "the Group", "D4t4"), the
AIM-listed data solutions provider, announces that Teradata Vantage
has been named a 'Leader' in the IDC MarketScape: Worldwide
Customer Data Platforms (CDPs) Focused on Data and Marketing
Operations Vendor Assessment.
Teradata Vantage is Teradata's flagship multi-cloud data
platform and is powered by D4t4's Celebrus CDP offering, allowing
Vantage to empower enterprises to activate their first-party data
through the identification and collection of customer interactions
to discover customer behaviours and insights.
Third-party cookies used to track website visitors and support
personalisation are increasingly being blocked by the major
browsers due to new privacy laws and regulations. Companies reliant
on this technology to understand the behaviours of customers will
no longer be able to personalise experiences, optimise advertising,
or manage customer journeys across channels and over time.
To address this data collection gap and deliver the personalised
brand experiences customers expect, Teradata and Celebrus, the
world's only first-party, real-time, enterprise-class data capture
and contextualisation solution, have collaborated to help brands
solve their most pressing customer experience challenges at scale
and in real-time.
Celebrus CDP's instant data capture solution enables the
capturing and contextualising of customer interaction data across
all digital channels, and feeds individual-level digital
interaction and experience data into the pre-built and extensive
Vantage customer experience data model, which captures and
organises the data in near real time (i.e. milliseconds).
Teradata's powerful analytics engine allows for at-scale
processing of this digital data to uncover behaviours and insights,
whilst the real-time capabilities of Vantage enable contextual
decisioning and action while a user is live on a digital
channel.
Commenting on the IDC MarketScape report, Bill Bruno, CEO of
D4t4 Solutions, said:
"Current digital solutions on the market are failing to support
brands in creating optimal customer experiences based on
first-party data. Capturing and making sense of digital customer
data is difficult, and third-party cookie deprecation is only
exacerbating the problem.
With Teradata and Celebrus, brands are able to identify and
collect data from customer interactions in real time, giving brands
a deeper understanding of their customers so they can make more
informed decisions and create better customer experiences,
instantly."
Enquiries
D4t4 Solutions Plc +44 (0) 1932 893333
Bill Bruno, Chief Executive Officer investors@d4t4solutions.com
Ash Mehta, Chief Financial Officer
finnCap (Nominated Adviser & Joint
Broker)
Julian Blunt / E dward Whiley, Corporate
Finance
Alice Lane, ECM +44 (0) 20 7220 0500
Canaccord Genuity (Joint Broker)
Simon Bridges / Andrew Potts +44 (0) 20 7523 8000
Instinctif Partners +44 (0) 20 7457 2020
Rozi Morris / Joe Quinlan D4t4Solutions@instinctif.com
About D4t4 Solutions plc
D4t4 Solutions plc (AIM: D4t4) was founded around a passion for
helping global enterprises derive value from their data assets.
Supporting customers in financial services, retail, travel,
healthcare, and telecommunications across 27 countries, D4t4
enables businesses to make smarter, informed decisions via
Celebrus, the Group's flagship first party data product suite.
Celebrus CDP automatically captures, contextualises, and activates
user-based behavioural data in real-time across all digital
channels. Through behavioural biometrics and analytics, Celebrus
FDP helps companies prevent fraud before it happens. Celebrus CDM
provides an enterprise platform ***that automates the integration
and transformation of customer data from all relevant data sources,
whether on-premises or cloud, to deliver customer and regulatory
analytics.
The Group has offices in the UK, USA, India, and Australia with
key talent in all markets to drive the growth of the business.
Celebrus is fully compliant with all major data privacy regulations
and the Group is accredited to ISO27001: Information Security
Management.
For more information, please see www.d4t4solutions.com
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