TEL AVIV, Israel, March 20, 2018 /PRNewswire/ -- Global mobile
advertising platform Mobfox announced today its new Audience
Analytics developer offering with actionable insights about
publishers' app users. New features include an in-depth dashboard
and optimized lookalike user acquisition capabilities.
The Audience Analytics dashboard draws insights from Mobfox's
supply-side platform (SSP) and demand-side platform (DSP), myDSP.
The insights may be used to create value for developers and
publishers selling inventory across the Mobfox platform, including
Mobfox mediation, the exchange, direct deals and private
marketplace. For example, publishers may share anonymized audience
reports with potential and existing demand partners, thus enriching
media bids and generating higher revenue.
Furthermore, the new dashboard identifies the developers' most
lucrative anonymized audiences through deep analytics. Developers
may choose to automatically advertise to lookalikes of their best
performing users through myDSP in order to acquire more, high-value
users.
"Our new offering provides a 360-degree perspective based on
real insights at every step of the way," said Gil Klein, Managing Director of Mobfox. "The
Audience Analytics platform leverages Mobfox's technology to bring
more value to app developers and publishers, creating a place not
just for optimizing their mobile assets, but for managing their
user acquisition efforts as well."
About Mobfox
Mobfox is a world leading, data-driven, mobile supply-side
platform (SSP) and exchange, providing app developers and
publishers the most advanced tools to manage their media smarter.
With over 40K registered developers
and publishers, Mobfox is connected to over 175 diversified and
global demand sources and offers comprehensive support for all
major ad formats including video, native, rich media and display.
Founded in 2010, the company was acquired in 2014 by the global
media company Matomy (LSE: MTMY, TASE: MTMY.TA), and today has
offices in London, New York, Tel
Aviv, and Vienna. For more
information, see www.mobfox.com and investors.matomy.com.
Press Contact Information:
Justine Rosin
justine@headline.media
UK: 0203-769-5656 | USA: 917-724-2176
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SOURCE Mobfox