News America Marketing Announces SmartSource Mobile Coupon Program
21 October 2009 - 4:46AM
PR Newswire (US)
Thirteen Exclusive Coupons in Debut Offering October 25, 2009 NEW
YORK, Oct. 20 /PRNewswire/ -- News America Marketing, a division of
News Corporation (NYSE:NWS), today announced that its SmartSource
coupons will be going mobile on Sunday, October 25th. That's the
day that the SmartSource Magazine coupon insert will be carrying a
message to 68 million households, that they can get additional
coupons by texting the word "coupons" to the number 87415. In
response, thirteen exclusive coupon offers will be sent to their
phone with an opt-in prompt asking for their e-mail address and
permission to send them additional mobile offers in the future. The
coupons will then be sent to the e-mail address that's entered,
allowing the consumer to print them at their convenience using
SmartSource.com's secure printable coupon technology. While
newspapers are still far and away the leading source for most of
Americans' coupons, News America is intent on finding new ways to
reach coupon users. According to Scarborough research, "8.6
million, (or 8 percent) of U.S. households currently acquire
coupons via text messages and/or e-mail." "We believe that
SmartSource Mobile's couponing solution will provide the needed
reach, scalability and coupon security that the consumer packaged
goods community has been asking for in a mobile solution," said
Henri Lellouche, SVP, iGroup, News America Marketing. "Digital
couponing is beyond the testing/acceptance phase with the CPG
community, and it is now News America's goal to bring this channel
to critical mass through multiple consumer contact points." For the
October 25th launch there will be coupons from Kotex, Huggies,
Trident, Jimmy Dean, Kellogg and Tyson, totaling $17.50 in savings
and ranging in value from 50 cents to $3.00. The coupons will
remain available until November 8th. "We are pleased to be able to
provide an additional savings opportunity to consumers at a time
when budgets are still being stretched to their limits," said Chris
Mixson, President, News America Marketing. "We are committed to
continuing to offer coupons wherever consumers prefer to find them,
whether in the newspapers, online, in-store, or on their mobile
devices." News America Marketing®, a division of News Corporation,
is the leading single-source provider of consumer marketing
services. The company's product portfolio, marketed under the
SmartSource® brand name, consists of the first branded
free-standing insert, known as SmartSource Magazine®, various
in-store marketing products, merchandising services, database
marketing tools and online promotions. These products and services
allow marketers to deliver a brand message to over 200 million
consumers each month via a network of 1,500 newspapers and over
50,000 supermarket, drug, office, mass merchandisers and
dollar-store locations across the country, including Kroger,
SuperValu, Safeway, Publix, Food Lion, CVS, Rite Aid Walgreens,
Staples, Family Dollar and Dollar General. DATASOURCE: News America
Marketing CONTACT: Marisa Wayne, Rubenstein Associates Public
Relations for News America Marketing, +1-212-843-9216,
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