PDR Premier Direct

RNS Number:9963O
Premier Direct Group PLC
28 February 2008


TR-1(i): NOTIFICATION OF MAJOR INTERESTS IN SHARES


1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached (ii):

Premier Direct Group Plc


2. Reason for the notification (please state Yes/No):


An acquisition or disposal of voting rights: ( )


An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: ( )


An event changing the breakdown of voting rights: ( )


Other (please specify) : Placing


3. Full name of person(s) subject to the notification obligation (iii):

AXA S.A.25 Avenue Matignon, 75008, Paris and its group of companies


4. Full name of shareholder(s) (if different from 3.) (iv):

N/A


5. Date of the transaction (and date on which the threshold is crossed or
reached if different) (v):

25/2/08


6. Date on which issuer notified:

27/2/08


7. Threshold(s) that is/are crossed or reached:

19%


8. Notified details:


A: Voting rights attached to shares

Class/type of shares if possible using    Situation previous to the Triggering
the ISIN CODE                                       transaction (vi)
                                        Number of      Number of voting Rights
                                        shares         (viii)

B0S2Q32                                    4,020,000                 4,020,000


Resulting situation after the triggering transaction (vii)

Class/type of shares if         Number of  Number of voting     % of voting
possible using the ISIN CODE    shares     rights (ix)          rights

                                Direct     Direct  Indirect     Direct  Indirect
                                           (x)     (xi)

B0S2Q32                                0       0    4,960,000    0.00    18.21



B: Financial Instruments

Resulting situation after the triggering transaction (xii)

Type of     Expiration Exercise/       Number of voting rights that may  % of
financial   Date       Conversion      be acquired if the instrument is  voting
instrument  (xiii)     Period/ Date    exercised/ converted.             rights
                       (xiv)

                       N/A


Total (A+B)
Number of voting rights                      % of voting rights

4,960,000                                    18.21%


9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable (xv):

N/A


Proxy Voting:


10. Name of the proxy holder:

N/A


11. Number of voting rights proxy holder will cease to hold:

N/A


12. Date on which proxy holder will cease to hold voting rights:

N/A


13. Additional information:

N/A


14. Contact name:

Christine Stobbs


15. Contact telephone number:

0191 497 4108




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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