Cautious Small Business Owners Expect Lift in Sales and Profits Amid Flat Hiring Outlook
01 October 2009 - 9:30PM
PR Newswire (US)
Owners Yet to See Boost from Federal Stimulus, Foresee Major Pain
from Health Care Reform, PNC Survey Finds PITTSBURGH, Oct. 1
/PRNewswire-FirstCall/ -- Six out of 10 U.S. small and mid-sized
business owners are considering belt-tightening actions with their
labor forces during the next six months amid cautious optimism
about their sales and profits and little hope for a boost from the
federal stimulus program any time soon, according to the PNC
Economic Outlook survey's newest findings. (Photo:
http://www.newscom.com/cgi-bin/prnh/20091001/NE84789 ) The fall
findings in the biannual PNC survey, which began in 2003, provide
insights into how the nation's business owners view the U.S.
economy's recent recovery. They are evenly split (50 percent
pessimistic vs. 48 percent optimistic) about the prospects of the
U.S. economy during the next six months. This compares to the
record-high 71 percent who were pessimistic last spring. "With this
decline in pessimism, it could be said that going down less is the
new 'up'," said Stuart Hoffman, chief economist for The PNC
Financial Services Group, Inc. (NYSE:PNC). "These new findings
support PNC's forecast that the U.S. economy has started a moderate
U-shaped recovery that will continue throughout at least 2010."
Mixed Views: Sales, Profits, Hiring The small business survey,
which gauges the mood and sentiment of the bedrock of the American
economy, found one-quarter (25 percent) are pessimistic about their
own company's prospects -- versus 36 percent in the spring. The
results also revealed the following insights into owners' outlook
for the next six months: -- Better sales and profits: One likely
key driver of the cautious optimism is improving sales
expectations, as four in 10 expect sales to increase compared to 26
percent in the spring. One out of three expects profits to rise
compared to 21 percent in the spring. -- Holding down labor costs:
There has only been a slight change, however, in expectation for
full-time employees. As was the case in the spring, most (64
percent) expect their number of full-time employees to remain the
same compared to 65 percent in the spring. Only 17 percent foresee
hiring compared to 12 percent last spring. More than half are
taking actions to manage labor costs led by reductions in
employees' hours and temporary layoffs. -- Lack of investments:
Capital spending plans remain weak. About half (52 percent) have no
plans for capital spending compared to 43 percent last spring. --
Pricing power short-circuited: Only 22 percent -- similar to the 19
percent last spring -- plan to raise prices since few think market
conditions will allow a price hike. Casting Doubts: Recovery,
Stimulus, Health Care Reform Business owners remain cautious in
their expectations for the U.S. economy with an overwhelming 96
percent saying it has not begun to improve. About half (49 percent)
feel the economic recovery is more than a year away compared to 65
percent last spring. Eight out of 10 feel they have yet to benefit
from the federal stimulus program. Only one in five (20 percent)
say they have received any benefit. A much smaller 2 percent have
received a "significant" benefit. As the health care reform debate
continues in Washington, business owners are skeptical. Nearly six
out of 10 (57 percent) say reform will have a negative effect on
their business compared to 16 percent who expect a positive effect.
An online media kit containing national and regional survey results
is available on PNC's website at http://www.pnc.com/go/presskits.
The PNC Financial Services Group, Inc. (http://www.pnc.com/) is one
of the nation's largest diversified financial services
organizations providing retail and business banking; residential
mortgage banking; specialized services for corporations and
government entities, including corporate banking, real estate
finance and asset-based lending; wealth management; asset
management and global fund services. Methodology The PNC Economic
Outlook survey was conducted between July 21 and Aug. 26 by
telephone within the United States among 1,451 owners or senior
decision-makers of small and mid-sized businesses with annual
revenues of $100,000 to $250 million. The results given in this
release are based on interviews with 515 businesses nationally,
while the remaining 936 interviews were conducted among businesses
within the states of Florida, Illinois, New Jersey, Ohio and
Pennsylvania. Sampling error for the national results is +/- 4.0
percentage points at the 95 percent confidence level. The survey
was conducted by Artemis Strategy Group
(http://www.artemissg.com/), a communications strategy research
firm specializing in brand positioning and policy issues. The firm,
headquartered in Washington D.C., provides communications research
and consulting to a range of public and private sector clients.
This report has been prepared for general informational purposes
only and is not intended as specific advice or recommendations.
Information has been gathered from third party sources and has not
been independently verified or accepted by The PNC Financial
Services Group, Inc. PNC makes no representations or warranties as
to the accuracy or completeness of the information, assumptions,
analyses or conclusions presented in the report. PNC cannot be held
responsible for any errors or misrepresentations contained in the
report or in the information gathered from third party sources. Any
reliance upon the information provided in the report is solely and
exclusively at your own risk. CONTACT: Gina Madison (412) 762-0539
http://www.newscom.com/cgi-bin/prnh/20091001/NE84789
http://photoarchive.ap.org/ DATASOURCE: The PNC Financial Services
Group, Inc. CONTACT: Gina Madison of The PNC Financial Services
Group, Inc., +1-412-762-0539, Web Site: http://www.pnc.com/
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