TIDMR4E
RNS Number : 0463Z
Reach4Entertainment Enterprises PLC
29 August 2018
29 August 2018
reach4entertainment enterprises plc
("r4e" or "the Company" or "the Group")
r4e launches live entertainment PR agency
reach4entertainment enterprises plc, the integrated, live
entertainment communications group, is pleased to announce today
the launch of Story House, a new live entertainment focused public
relations agency.
The newly-established entity, majority-owned by r4e will be
launched in partnership with David Bloom, a leading practitioner in
the sector, and key stakeholder in Story House.
Story House's launch marks an important step in r4e's strategy
to expand its portfolio of complementary businesses, both
organically and through targeted investments, offering a
diversified range of services and creating synergies to maximise
value. The addition of Story House will enable r4e to provide
further competencies to its core theatrical production client base,
in order to fully support them in driving consumer interest in
their shows.
Story House launches as a public relations agency to a number of
leading West End, UK, and world-touring clients, including 42nd
Street, Strictly Ballroom, True West, Benidorm, Walking with
Dinosaurs, and Company, the highly-anticipated show, launching this
Autumn.
Marc Boyan, CEO of reach4entertainment enterprises plc
commented:
"We are delighted to announce this important and exciting step
forward for r4e. Following the launches of Dewynters Amsterdam and
Wake the Bear earlier this year, the launch of Story House is
consistent with our strategy to grow the business both organically
and via acquisitions as we continue to strive to offer our clients
both a competitive and exclusive service.
"David's considerable experience and network of 20 years in the
sector will be crucial in successfully establishing the agency as a
new entity of the Company. The enrolment of a number of
high-profile clients already is testament to the fact that David is
hugely respected in the industry, and with this in mind, we have
significantly de-risked the business.
"We are now focused on building upon the strong foundations in
place at Story House and look forward to informing the market of
its progress in the coming months."
David Bloom, Co-Founder of Story House commented:
"With both the market and media landscape ever changing, it's an
exciting and challenging time to be crafting stories for audiences
that are growing increasingly diverse. The best campaigns are
driven by strategy: the right channel, at the right time, with the
right message. I want Story House to be at the forefront of this,
fully integrating PR with paid media and social, to ensure all
elements of a campaign are working together.
"Supported by r4e with their unrivalled global position of
pioneering and creative thinking, I look forward to Story House
collaborating with our clients to ensure our work is dedicated to
realising their ambitions."
For information, please contact:
reach4entertainment enterprises Phone: +44 (0)20 7968
plc 1655
Marc Boyan, CEO
Paul Summers, COO
Yellow Jersey PR Phone: +44 (0)7946
424 651
Dominic Barretto Email: r4e@yellowjerseypr.com
Katie Bairsto
Grant Thornton, NOMAD Phone: +44 (0)20 7383
5100
Philip Secrett
Jen Clarke
Seamus Fricker
Dowgate Capital Stockbrokers, Phone: +44 (0)20 3903
Broker 7715
James Serjeant
Notes to Editors
reach4entertainment enterprises plc ("r4e") operates a
collection of theatrical, film and live entertainment marketing,
PR, advertising and display agencies, across the world. The Company
uses its extensive experience in the live entertainments space to
create value through investing in innovative and established
agencies that provide communications services to a range of clients
involved with theatre, film, concerts and more.
For further information on r4e you are invited to visit the
Company's website at www.r4e.com.
Spot and Company of Manhattan, INC.
A global leading full-service arts and live entertainment
advertising and marketing agency. In an ever-changing media
landscape, it stays ahead of the curve with a mix of bold
positioning through interactive, broadcast, environmental and print
campaigns.
https://www.spotnyc.com
Dewynters Limited
A leading independent arts, events and live entertainment
marketing specialist. The agency's work in theatre, museums,
attractions, sport and music is seen right across the globe.
http://www.dewynters.com
Newman Displays Limited
The UK's leading large-scale outdoor signage, front of house,
marquee display and installation company. Clients include major
West End theatre productions, leading film companies, cinemas and
major global events.
http://www.newman-displays.com
Wake the Bear Limited
A marketing communications agency that supports businesses to
invent, reposition and regenerate their brands in order to grow.
The agency carries out brand strategy, communications planning and
end-to-end activation.
http://wakethebear.co.uk
Story House PR Limited
A new public relations agency for the theatre and live
entertainment industries, operating in the UK and internationally.
The agency crafts engaging campaigns for audiences, driven by
strategy: the right channel, at the right time, with the right
message. Fully integrating PR with paid media and social, ensuring
all elements of a campaign are working together, Story House
collaborates with its clients to ensure its work is dedicated to
realising their ambitions.
www.storyhousepr.co.uk
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END
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