Brave Bison Group PLC Brave Bison launches partnership with UNRULY
14 May 2018 - 5:02PM
RNS Non-Regulatory
TIDMBBSN
Brave Bison Group PLC
14 May 2018
Brave Bison Group plc
("Brave Bison" or "the Group")
Brave Bison launches partnership with UNRULY
Brave Bison Group plc (BBSN), the social video company, has
launched a partnership with UNRULY (the "Partnership"), the video
marketplace.
Brands are relying on data driven techniques and insights to
inform strategy, ideation and distribution of social video
campaigns more than ever before. With this in mind, the
Partnership, launched at Advertising Week Asia this week, creates a
unique proposition for brands across APAC.
Brave Bison and UNRULY have been working independently on many
of the same brand campaigns over the last four years across the
Asia-Pacific market, including campaigns for All Nippon Airways,
Shell and Proctor and Gamble. Now, as partners, UNRULY will provide
the data and insights while Brave Bison will provide the creative
ideation and production, coupled with a wide influencer
network.
Claire Hungate, CEO of Brave Bison commented: "Partnering with
Unruly was a completely natural fit. Both our businesses have the
same end-to-end strategic approach to social video campaigns and we
offer complementary elements of this kind of campaign. Together we
bring something unique to the market; creativity and data working
together from the start. As the social video space becomes more and
more crowded, it's imperative that data and creativity sit side by
side to enable targeted and effective brand messaging."
Phil Townend, Chief Creative Officer at UNRULY commented:
"Unruly has been pioneering the power of social video since our
inception back in 2006, advocating brand storytelling which users
choose to watch and share. Brave Bison embody this spirit of
creativity, and craft powerful, emotive videos which are proven to
drive results for big blue-chip brand partners. Now advertisers
have a trusted end to end solution which combines best in class
creativity, programmatic activation and measurement as they seek to
reconnect with consumers at a human level."
-Ends-
For further information please contact:
Brave Bison Group plc
Jack Bates, Communications Email: jackbates@bravebison.io
Manager
Allenby Capital Limited
Virginia Bull / Jeremy Porter Tel: 020 3328
5656
Redleaf Communications
Elisabeth Cowell / Fiona Tel: 020 3757
Norman 6880
About Brave Bison
Brave Bison is a social video company, proudly working with some
of the biggest brands and most followed YouTube and Facebook talent
in the world. Clients include P&G, Shell, PGA Tour, and
Hyundai.
Brave Bison makes it simple for content owners, creators,
brands, publishers and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis.
The business is based in two regions - Europe, with headquarters
in London; and APAC, with offices in Singapore.
About Unruly
Unruly is the video marketplace you can trust to move people,
not just reach people.
Unruly helps the world's biggest advertisers engage global
audiences by harnessing the power of ourdata-powered video
marketplace, UnrulyX, on brand-safe, premium sites, while helping
top publishers better monetise their audiences. Their superpower is
emotional testing and targeting via UnrulyEQ which leverages over a
decade of video data and almost 2.2 million viewer reactions to
videos to provide deep analysis of metrics that matter, enabling us
to deliver better targeting and higher campaign ROI at scale.
Unruly was founded in 2006 with a mission to transform
advertising for the better. We're passionately committed to
encouraging and celebrating diversity and wellbeing through our
inclusive and nurturing company culture.
Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS,
NWSLV) in 2015 and now has over 350 Unrulies doing amazing things
across more than 20 locations worldwide.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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