TIDMSON
Sony CorporationNovember 5, 2010
Towards Growth in the Professional Solutions Business
At a press meeting held in Tokyo on November 1, 2010, Sony
Corporation ("Sony") stated that its Professional Solutions
Business, which provides broadcast- and professional-use products
and services, would focus on the following three priority strategic
initiatives: (i) contents creation (image production), (ii) digital
cinema and (iii) visual security. Through executing such
initiatives, Sony aims to achieve its mid- to long-term target
(towards FY2013 to FY2015) for the Professional Solutions Business
of at least 500 billion yen in consolidated sales. Details of each
priority strategic initiative are as follows:
-- High picture quality and the reinforcement of system solutions in
"Contents Creation"
Market introduction of 4K (4096x2160) high resolution camera
mounting large-sized image sensors during FY2011, and
establishment of total contents creation workflow based on the
4K
technology.
Enhancement of 3D contents creation solutions by improving
the
line-up of professional 3D application software, such as the
2D/3D
converter.
Improving efficiency in the contents creation process and
offering
a system solution for contents management and distribution.
Deployment of mid-sized monitors adopting high
luminosity/resolution Organic EL display devices.
-- Development of the "Digital Cinema" market through the 4K SXRD
projector, the only one of its kind on the market
Promote introduction of high resolution cinema projector, which
is
the original of Sony, mounting 4K SXRD, an LCD display device
with
8.85 million pixels, more than 4 times the resolution of full
HD
quality. Sony has already achieved 5,000 units of cumulative
shipments of such projectors to theaters worldwide.
Proactively promote digitalization of movie theaters through
a
one-stop solution the "Digital Cinema Solution Service,"
integrating projectors and servers, theater management systems
to
control screening, maintenance service by remote monitoring
to
support operations, and POS system to manage theatrical revenue
.
Sony's goal is to achieve a 40% global market share in
digital
cinema systems through cumulative shipping of 30,000 systems by
CY
2013.
-- Enhancement of technologies and competitiveness of "Visual Security"
products
Pursuit of HD technologies including "View-DR" that
dramatically
enhances visibility in bright and dark areas, leveraging
advantages of CMOS image sensors as well as outstanding
product
differentiation based on key components developed by Sony.
Enhancement of product competitiveness through platform
integration and common chassis development with Sony's
semiconductor and consumer business units.
Expansion of Sony's product line-up through development of
cost-competitive products, including "XI's," a high-end
wide-range
surveillance system.
In addition to executing the priority strategic initiatives
mentioned above, Sony aims to actively develop its Professional
Solutions Business in several emerging markets, including Brazil
and India. Sony also plans to expand penetration of "FeliCa," a
contactless IC (Integrated Circuit) technology to the Japanese as
well as international markets.
Through these three and other efforts, Sony aims to advance its
technologies, enhance its competitiveness and offer attractive
products, services and solutions throughout its electronics
businesses, inter alia by strengthening its Professional Solutions
Business and by collaboration between the professional and consumer
businesses as well as with key component and semiconductor
businesses such as image sensors.
Cautionary Statement
Statements made in this release with respect to Sony's current
plans, estimates, strategies and beliefs and other statements that
are not historical facts are forward-looking statements about the
future performance of Sony. Forward-looking statements include, but
are not limited to, those statements using words such as "believe,"
"expect," "plans," "strategy," "prospects," "forecast," "estimate,"
"project," "anticipate," "aim," "intend," "seek," "may," "might,"
"could" or "should," and words of similar meaning in connection
with a discussion of future operations, financial performance,
events or conditions. From time to time, oral or written
forward-looking statements may also be included in other materials
released to the public. These statements are based on management's
assumptions and beliefs in light of the information currently
available to it. Sony cautions you that a number of important risks
and uncertainties could cause actual results to differ materially
from those discussed in the forward-looking statements, and
therefore you should not place undue reliance on them. You also
should not rely on any obligation of Sony to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. Sony disclaims any such obligation.
Risks and uncertainties that might affect Sony include, but are not
limited to (i) the global economic environment in which Sony
operates and the economic conditions in Sony's markets,
particularly levels of consumer spending; (ii) exchange rates,
particularly between the yen and the U.S. dollar, the euro and
other currencies in which Sony makes significant sales and incurs
production costs, or in which Sony's assets and liabilities are
denominated; (iii) Sony's ability to continue to design and develop
and win acceptance of, as well as achieve sufficient cost
reductions for, its products and services, including LCD
televisions and game platforms, which are offered in highly
competitive markets characterized by continual new product and
service introductions, rapid development in technology and
subjective and changing consumer preferences; (iv) Sony's ability
and timing to recoup large-scale investments required for
technology development and production capacity; (v) Sony's ability
to implement successful business restructuring and transformation
efforts under changing market conditions; (vi) Sony's ability to
implement successful hardware, software, and content integration
strategies for all segments excluding the Financial Services
segment, and to develop and implement successful sales and
distribution strategies in light of the Internet and other
technological developments; (vii) Sony's continued ability to
devote sufficient resources to research and development and, with
respect to capital expenditures, to prioritize investments
correctly (particularly in the Consumer, Professional & Devices
segment); (viii) Sony's ability to maintain product quality; (ix)
the success of Sony's acquisitions, joint ventures and other
strategic investments; (x) Sony's ability to forecast demands,
manage timely procurement and control inventories; (xi) the outcome
of pending legal and/or regulatory proceedings; (xii) shifts in
customer demand for financial services such as life insurance and
Sony's ability to conduct successful asset liability management in
the Financial Services segment; and (xiii) the impact of
unfavorable conditions or developments (including market
fluctuations or volatility) in the Japanese equity markets on the
revenue and operating income of the Financial Services segment.
Risks and uncertainties also include the impact of any future
events with material adverse impacts.
Sony Corp. (LSE:SON)
Historical Stock Chart
From Jun 2024 to Jul 2024
Sony Corp. (LSE:SON)
Historical Stock Chart
From Jul 2023 to Jul 2024