SPC U.k. Spac Plc

RNS Number:8726Z
Sportscard Group PLC
5 March 2001
                            
          SPORTSCARD WINS ACCESS TO 1.5 MILLION
       DAILY TELEGRAPH AND SUNDAY TELEGRAPH READERS

  *  Sportscard to partner with The Telegraph Group to
     produce co-branded rewards-based credit card
  
  *  Opportunity to market Sportscard to Telegraph
     readership - an estimated database of 1.5 million
  
  *  Sportscard to be the primary sponsor of The
     Telegraph Fantasy Cricket and Football Leagues
  
  *  Increased exposure of brand through advertising
     agreement with The Telegraph Group

Sportscard Group plc ("the Company" or "Sportscard"), the
rewards-based credit card company, announces that it  has
entered  an  exclusive agreement to market  a  co-branded
rewards-based credit cards with The Telegraph  Group.  As
part  of  the agreement Sportscard will be the  exclusive
sponsor  of The Telegraph's Fantasy Cricket and  Football
Leagues.

The   Company  will  produce  for  Telegraph  readers   a
specially  co-branded Sportscard credit  card,  on  which
cardholders  earn  Sports Points from every  purchase  or
balance   transfer  made.  As  part  of   the   agreement
Sportscard  will have the opportunity to market  the  co-
branded card to the Telegraph's database of 1.5 million.

Cardholders  will  be able to exchange their  Points  for
Sportscard's many sports related benefits, such as  'hard
to  find'  tickets to the Wimbledon tennis  championship,
Six  Nations rugby at Twickenham and Millennium  Stadium,
cricket  at  Lords  or  Premier  League  football  games.
Alternatively  readers  will be able  to  cash  in  their
points  to  pay  their Telegraph subscription.   The  two
companies  will  work together in the future  to  provide
Telegraph readers with additional rewards based benefits.

As  part  of the agreement, Sportscard will be  exclusive
sponsors  of The Telegraph's Fantasy Cricket and Football
League.   As  well as direct marketing of the  co-branded
credit  card  to all those who register for  the  Fantasy
Leagues,   Sportscard  will  receive  high  level   brand
exposure through advertising for the Fantasy leagues,  in
both  the Daily and Sunday editions of the Telegraph  and
at  3,000 tied newsagents around the country. The Company
will  also  be  placing two million  advertising  inserts
across the Telegraph magazines.

David  Banford,  Chief Executive, Sportscard  Group  plc,
said:

"This  is an extremely exciting deal for Sportscard.  The
Telegraph  readership  profile  ideally  fits  with   our
offering  of a credit card that provides rewards targeted
at the sports enthusiasts.

"We  are  proud to be exclusive sponsors of the Telegraph
Fantasy Cricket and Football Leagues and look forward  to
working  with the Telegraph to develop exciting  benefits
for   their   readers  who  choose  to  transact   on   a
Sportscard."

Chris  White-Smith,  Display  Advertising  Director,  The
Telegraph Group, said:

"This  deal is a perfect example of the ways in which  we
can  unlock the power of our database to the benefits  of
readers  and commercial interests alike. The credit  card
will be extremely attractive to our readers, particularly
those with an active interest in sport. Our database  now
enables  us to bring these people together with a  credit
card  offering that is specifically geared to their needs
and  demands and the support package we have created will
then  help  to  bring the proposition  alive  within  the
paper."


ENQUIRIES:

Sportscard Group plc          020 7925 2500
David Banford

Bell Pottinger Financial      020 7353 9203
Rebecca Fox/Oliver Jones

The Telegraph Group           020 7538 5000
Chris White-Smith

Propeller Marketing           020 7636 6300
Natalie Hakin/ Lisa Ashley

Notes to Editors

*  Sportscard Group plc, the rewards-based credit card
   company, listed on the Alternative Investment Market
  (AIM) on 9 October 2000.

*  The Sportscard credit card is targeted at sports
   enthusiasts whom the Company aims to attract by
   offering a range of sporting rewards and benefits.

*  The Company currently has approximately 11,500 holders
   of Sportscards. Future marketing initiatives are
   planned by the Company with the objective of
   increasing the Sportscard cardholder base to 500,000
   active cardholders over the next five years.

*  In addition to hard to come by tickets, "Sports
   Points" can also be put towards part or full payment
   for club membership fees, sports tuition or sports
   merchandise.

*  Activity for the Telegraph Fantasy Cricket will
   commence at the beginning of April and run until late
   September. Exposure will include application and
   results pages, columns and filter ads. A "Managers
   Pack" sent out to all applicants will also offer
   exclusive advertising within the 36-page colour
   magazine.

*  Activity for the Telegraph Fantasy Football will
   commence in July and run for 40 weeks. This will also
   involve direct mailing (to the 500,000 database
   expected to sign up for the League), regular adverts
   and a managers pack and will be supported by a TV
   advertising package with logo inclusion.

*  Sportscards are available to UK residents aged 18 or
   over and are subject to status. Written quotations are
   available on request. Sportscards are issued by
   Capital One Bank (Europe) plc, 18 Hanover Square,
   London W1S 1HX.

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