LOS ANGELES and DUBLIN, July 7,
2015 /PRNewswire/ --
Minds + Machines, (LSE:MMX), the
publicly quoted owner and operator of Internet top-level domains,
is delighted to announce that Carlsberg, the world-renowned brewery
group, will participate in its .beer Pioneer
program.
After extensive consultation with Minds + Machines, Carlsberg
has secured over 150 .beer domains, in a portfolio that
includes their most popular brands such as baltika.beer,
tuborg.beer, holsten.beer and
kronenbourg.beer, as well as a variety of generic premium
.beer names for use in future marketing projects and
campaigns.
Carlsberg's decision to join the Minds + Machines Pioneer
Program, a program which develops the unique Internet marketing
potential of new top-level domains like .beer, .surf,
.london, .garden, .yoga, .fit and .fashion, illustrates
how brands can use premium domains such as football.beer,
quality.beer to project and expand their marketing
reach.
Niels Lund-Johansen, Carlsberg
Group IP Director, says:
"As one of the four largest global brewers we were excited to
learn about the new .beer top-level domain. It makes sense
for us to register certain .beer domains for our brands as
well as for new campaigns and promotions, as in the case of
football.beer and quality.beer - words that are a
natural fit for Carlsberg and our consumers."
The Carlsberg Group, which is the market leader in many markets
in Europe and Asia, will make use of the quality.beer
domain as it highlights the premium attributes of its flagship
Carlsberg brand, while football.beer will help support the
company's far-reaching commitment to the football. Carlsberg is a
leading sponsor of UEFA EURO 2016,
the Barclays Premier League, and Liverpool Football Club.
Antony Van Couvering, CEO of
Minds + Machines, added:
"The addition of a major brand like Carlsberg to the growing
.beer community sends a strong message about the usefulness
and value of new gTLDs. By using memorable, relevant domain names
like quality.beer and football.beer as part of
marketing campaigns, brands can find an immediate, direct route for
consumers to find relevant content."
The Minds + Machines Pioneer Program for .beer welcomes
established and emerging beer brands and personalities to take
their pick of available premium and standard names to promote
themselves and the .beer top-level domain. Minds + Machines
has a Pioneer Program for each of its new top-level domains.
Further details are available at join.beer.
About Minds + Machines
Minds + Machines (LSE:MMX) is a leading owner and operator of
new generic top-level domains ("gTLDs"), and provides registry
services to a range of high-profile clients. The Group also
provides domain name services to consumers through its wholly-owned
registrar operations in the US and Europe. For more information on Minds +
Machines and its services and companies within the Group, please go
to investors.mindsandmachines.com.
About Carlsberg Group
The Carlsberg Group is one of the leading brewery groups in the
world, with a large portfolio of beer and other beverage brands.
Our flagship brand - Carlsberg - is one of the best-known beer
brands in the world and the Baltika, Carlsberg and Tuborg brands
are among the eight biggest brands in Europe. More than 46,000 people work for the
Carlsberg Group, and our products are sold in more than 150
markets. In 2014, the Carlsberg Group sold 122 million hectolitres
of beer, which is about 37 billion bottles of beer. Find out more
at http://www.carlsberggroup.com.
For further information
Toby Hall - gth Communications
Europe +44-7713-341072
North America +1-802-768-8018
Tina Lord - Minds + Machines
+1-424-299-2079
media@mindsandmachines.com
Jim Daniell
Director
International Media Relations and Reputation Management
+45-3327-2874
jim.daniell@carlsberg.com
SOURCE Minds + Machines