Esurance Launches Bollywood-Style Music Video Spot
17 September 2009 - 8:00PM
PR Newswire (US)
Bollywood Casting Call Winner Gets Animated in a Music Video with
Erin Esurance SAN FRANCISCO, Sept. 17 /PRNewswire/ -- Esurance, the
online auto insurance company, today announced the launch of its
Bollywood-inspired music video spot. The 90-second spot airs now
through October exclusively on IFC during the network's "Wake Up To
Bollywood" film block, a special presentation of Bollywood films
airing every Sunday morning at 10 a.m. ET/PT. "In creating this
music video with our longtime animation partner, Special Agent
Productions, Esurance is proud to support the rising popularity of
Bollywood films," stated Esurance's Brand and Public Relations
Manager, Melissa Chapman. "This new long-form music video speaks to
the innovation of Special Agent Productions, which is sure to
appeal to Bollywood film buffs." Throughout July, visitors to
http://www.esurance.com/Bollywood had the chance to enter the
Esurance Bollywood Casting Call Contest. Participants submitted
videos of re-enactments of their favorite Bollywood movie scenes
for a chance to be animated into an Esurance music video. The
Bollywood-style music video features Esurance's animated icon, Erin
Esurance, and her new co-star, Nikita Patel, the winner of
Esurance's Bollywood Casting Call. "We are excited to introduce
Bollywood Erin to her fans and newcomers alike," said Amy Capen
Producer of Special Agent Productions. "The strong Erin Esurance
brand has once again allowed us to create a spot that is
entertaining and visually dramatic. An homage to the great
tradition of Indian filmmaking, the spot features Bollywood-style
dancing, vibrant costumes, and exotic settings," added Special
Agent Productions Director Phil Robinson. For more information on
"Wake Up To Bollywood" and the new Esurance Bollywood music video,
visit http://www.esurance.com/Bollywood. About Esurance Esurance, a
subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM),
provides personal auto insurance direct-to-consumers online and
through select online agents. Esurance is dedicated to constantly
improving the way people shop for, buy, and manage their auto
insurance. By combining the best of technology with industry
know-how, Esurance is able to offer hassle-free coverage with 24/7
customer service and claims handling at competitive prices.
Esurance has differentiated itself with its animated advertising
campaign featuring the iconic cartoon secret agent, Erin Esurance.
The advertisements have garnered attention for their unique use of
Flash animation, and, beginning in 2008, live-action elements
featuring real customers. To see more about Esurance and Bollywood
please visit http://www.esurance.com/Bollywood. Safe Harbor
Statement under the Private Securities Litigation Reform Act of
1995 The press release may contain "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. All statements,
other than statements of historical facts, included or referenced
in this release which address activities, events or developments
which we expect or anticipate will or may occur in the future are
forward-looking statements. The words "will," "believe," "intend,"
"expect," "anticipate," "project," "estimate," "predict" and
similar expressions are also intended to identify forward-looking
statements. These forward-looking statements include, among others,
statements with respect to White Mountains': *changes in adjusted
book value per share or return on equity; *business strategy;
*financial and operating targets or plans; *incurred losses and the
adequacy of its loss and loss adjustment expense reserves and
related reinsurance; *projections of revenues, income (or loss),
earnings (or loss) per share, dividends, market share or other
financial forecasts; *expansion and growth of our business and
operations; and *future capital expenditures. These statements are
based on certain assumptions and analyses made by White Mountains
in light of its experience and perception of historical trends,
current conditions and expected future developments, as well as
other factors believed to be appropriate in the circumstances.
However, whether actual results and developments will conform to
our expectations and predictions is subject to a number of risks
and uncertainties that could cause actual results to differ
materially from expectations, including: *the risks associated with
Item 1A of White Mountains' 2008 Annual Report on Form 10-K;
*claims arising from catastrophic events, such as hurricanes,
earthquakes, floods or terrorist attacks; *the continued
availability of capital and financing; *general economic, market or
business conditions; *business opportunities (or lack thereof) that
may be presented to it and pursued; *competitive forces, including
the conduct of other property and casualty insurers and reinsurers;
*changes in domestic or foreign laws or regulations, or their
interpretation, applicable to White Mountains, its competitors or
its clients; *an economic downturn or other economic conditions
adversely affecting its financial position; *recorded loss reserves
subsequently proving to have been inadequate; *other factors, most
of which are beyond White Mountains' control. Consequently, all of
the forward-looking statements made in this press release are
qualified by these cautionary statements, and there can be no
assurance that the actual results or developments anticipated by
White Mountains will be realized or, even if substantially
realized, that they will have the expected consequences to, or
effects on, White Mountains or its business or operations. White
Mountains assumes no obligation to update publicly any such
forward-looking statements, whether as a result of new information,
future events or otherwise. DATASOURCE: Esurance CONTACT: Susan
MacTavish Best of Best Public Relations, +1-415-505-0301, , for
Esurance Web Site: http://www.esurance.com/
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