Ogilvy & Mather Chief Executive Miles Young expects no immediate recovery of the advertising market and believes the recession may spill into 2010, he told Dow Jones Newswires in an interview Thursday.

"The first and second quarters of 2010 will still be tough," he said in an interview on the sidelines of the Cannes Lions advertising festival.

"I think we can expect some recovery in the second half of 2010," he said, adding that clients' media spending at Ogilvy & Mather, which is owned by WPP PLC (WPP.LN), was holding up well amid the crisis.

According to Young, China and India may be among the first countries to profit from a recovery.

Ogilvy & Mather, the world's third-largest advertising agency by the number of global clients, is aiming for further growth in emerging markets, the chief executive said.

Its clients include Motorola Inc. (MOT), Mattel Inc. (MAT), Nestle SA (NESN.VX) and American Express (AXP).

-By Ruth Bender, Dow Jones Newswires; +33 1 4017 1754; ruth.bender@dowjones.com