DOW JONES NEWSWIRES 
 

AOL veteran and Time Warner Cable Inc. (TWC) executive Arthur Minson was named as chief financial officer of the struggling Internet company in advance of its spinoff from parent Time Warner Inc. (TWX).

The move is expected around the end of the year and would give Minson oversight of his second spinoff from the media giant. He joining the company in 2006 in connection with its initial public offering and March separation from Time Warner. He was deputy CFO at the cable company, and before that led AOL's corporate finance and development activities.

Minson succeeds Nisha Kumar, who left the company earlier this summer.

The spinoff of AOL will mark the culmination of its disastrous $100 billion takeover of Time Warner in 2001.

AOL is attempting to make a transition from its roots as a subscription-based business for connecting with the Internet to an ad-supported digital media company. Chief Executive Tim Armstrong's strategy for AOL involves building its display-advertising business and becoming a top producer of digital content, such as Web sites and online video.

Several details related to the spinoff remain unclear. Time Warner has yet to determine how much Time Warner debt AOL will carry.

-By Tess Stynes, Dow Jones Newswires; 212-416-2481; tess.stynes@dowjones.com