Video: Rachel Roy Unveils Pop-Up Store
10 September 2009 - 12:00AM
PR Newswire (US)
Opens For a Limited Time in New York City's SoHo Neighborhood NEW
YORK, Sept. 9 /PRNewswire/ -- Rachel Roy, a division of Jones
Apparel Group, Inc. (NYSE:JNY), announced today the opening of a
pop-up store to celebrate the launch of the new Rachel Rachel Roy
diffusion line. To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/jonesapparelgroup/39644/ The 1,900
square foot store will house select product from the Rachel Rachel
Roy collection including sportswear, footwear, handbags and
jewelry. The store design will include vintage dress forms
throughout the space and an area dedicated to graffiti panels
designed by renowned tag artist SenOne Founder and artistic
director Rachel Roy said, "I love creating a story through an
environment. A pop-up store not only allows me to do just that for
my secondary collection, Rachel Rachel Roy, but it gives me the
opportunity to showcase the collection while getting first hand
feedback about the collection from my girls. I have always loved
working directly with my customer." The store will be open to the
public for a limited time at 111 Spring Street (between Mercer and
Greene) in New York City's SoHo neighborhood beginning September
9th through September 16th from 11am-8pm, Monday to Saturday and
10am-8pm on Sunday. A series of special events are scheduled during
the week that the store is open. As part of the special event
schedule, the store will be participating in Fashion's Night Out,
the VOGUE Magazine initiative being held on September 10th
encouraging stores to stay open until 11PM to promote stimulation
to the economy. The evening will be hosted by Grammy Award winning
singer/songwriter Estelle, music by DJ Lady Bunny, custom graffiti
creations by SenOne and treats from a vintage Good Humor truck.
Part of the evening's proceeds will benefit New Yorkers For
Children and attendees will be able to sign a custom graffiti panel
to show their support for the charity. Rachel is a dedicated member
of the organization's Friends Committee, which supports NYFC's
efforts to help youth in foster care in New York City. Other
special events include: - Friday, September 11th: Product sampling
by Baked by Melissa - Saturday, September 12th: Airbrush tattoo
artistry and product sampling by Pinkberry - Sunday, September
13th: Illy Issimo product sampling The new Rachel Rachel Roy
collection features affordable contemporary sportswear, footwear,
handbags and jewelry. The collection is available exclusively at
select Macy's stores and online at macys.com/rachelroy and
rachelroy.com. You can become a fan of Rachel Roy on Facebook or
follow her on Twitter. About Jones Apparel Group, Inc. Jones
Apparel Group, Inc. (http://www.jonesapparel.com/) is a leading
designer, marketer and wholesaler of branded apparel, footwear and
accessories. The Company also markets directly to consumers through
its chain of specialty retail and value-based stores and through
its e-commerce web sites. The Company's nationally recognized
brands include Jones New York, Nine West, Anne Klein, Gloria
Vanderbilt, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i.,
Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam
& Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The
Company also markets costume jewelry under the Givenchy brand
licensed from Givenchy Corporation, footwear under the Dockers
Women brand licensed from Levi Strauss & Co., and apparel under
the Rachel Roy brand licensed from Rachel Roy IP Company, LLC. Each
brand is differentiated by its own distinctive styling, pricing
strategy, distribution channel and target consumer. The Company
contracts for the manufacture of its products through a worldwide
network of quality manufacturers. The Company has capitalized on
its nationally known brand names by entering into various licenses
for several of its trademarks, including Jones New York, Anne Klein
New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone,
with select manufacturers of women's and men's products which the
Company does not manufacture. For more than 30 years, the Company
has built a reputation for excellence in product quality and value,
and in operational execution. About Rachel Roy's Collections
Launched in spring 2005, the Rachel Roy New York collection
embodies effortless glamour, and is sophisticated with a modern
edge. In 2007, Rachel Roy was inducted as a new member to the
Council of Fashion Designers of America. The Rachel Roy New York
collection is available at Neiman Marcus, Saks Fifth Avenue,
Bloomingdale's, rachelroy.com and select specialty stores
worldwide. The affordable contemporary Rachel Rachel Roy collection
debuted in August 2009 and includes sportswear, footwear, handbags
and jewelry. The collection is available exclusively at select
Macy's stores, macys.com and rachelroy.com. For more information,
please visit http://www.rachelroy.com/. Forward Looking Statements
Certain statements contained herein are "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. All statements regarding the Company's expected
financial position, business and financing plans are
forward-looking statements. The words "believes," "expect,"
"plans," "intends," "anticipates" and similar expressions identify
forward-looking statements. Forward-looking statements also include
representations of the Company's expectations or beliefs concerning
future events that involve risks and uncertainties, including: --
those associated with the effect of national, regional and
international economic conditions; -- lowered levels of consumer
spending resulting from a general economic downturn or lower levels
of consumer confidence; -- the tightening of the credit markets and
our ability to obtain credit on satisfactory terms; -- given the
uncertain economic environment, the possible unwillingness of
committed lenders to meet their obligations to lend to borrowers,
in general; -- the performance of the Company's products within the
prevailing retail environment; -- customer acceptance of both new
designs and newly-introduced product lines; -- the Company's
reliance on a few department store groups for large portions of the
Company's business; -- consolidation of the Company's retail
customers; -- financial difficulties encountered by customers; --
the effects of vigorous competition in the markets in which the
Company operates; -- the Company's ability to attract and retain
qualified executives and other key personnel; -- the Company's
reliance on independent foreign manufacturers; -- changes in the
costs of raw materials, labor, advertising and transportation; --
the general inability to obtain higher wholesale prices for the
Company's products that the Company has experienced for many years;
-- the uncertainties of sourcing associated with an environment in
which general quota has expired on apparel products but litigation
and political activity seeking to re-impose quotas have been
initiated; -- the Company's ability to successfully implement new
operational and financial computer systems; and -- the Company's
ability to secure and protect trademarks and other intellectual
property rights. A further description of these risks and
uncertainties and other important factors that could cause actual
results to differ materially from the Company's expectations can be
found in the Company's Annual Report on Form 10-K for the year
ended December 31, 2008, including, but not limited to, the
Statement Regarding Forward-Looking Disclosure and Item 1A-Risk
Factors therein, and in the Company's other filings with the
Securities and Exchange Commission. Although the Company believes
that the expectations reflected in such forward-looking statements
are reasonable, such expectations may prove to be incorrect. The
Company does not undertake to publicly update or revise its
forward-looking statements as a result of new information, future
events or otherwise.
http://www.prnewswire.com/mnr/jonesapparelgroup/39644DATASOURCE:
Jones Apparel Group CONTACT: For Jones Apparel Group, Investors:
John T. McClain, CFO, Jones Apparel Group, +1-212-642-3860; or
Media: Joele Frank and Sharon Stern, Joele Frank, Wilkinson Brimmer
Katcher, +1-212-355-4449; or For Rachel Roy: Debra Thom, HL Group,
+1-212-529-5533, Web Site: http://www.jonesapparel.com/
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