Research & Markets: Asia Pacific Broadband Market 2010 - By 2015, Subscribers from the Emerging Markets Will Account For More...
10 November 2010 - 8:00PM
Business Wire
Research and Markets
(http://www.researchandmarkets.com/research/9a569c/asia_pacific_broad)
has announced the addition of Frost & Sullivan's new report
"Asia Pacific Broadband Market 2010" to their offering.
This study provides key insights on the broadband market in Asia
Pacific. The top 15 markets of the Asia Pacific for broadband
service are: Australia, China, Hong Kong, India, Indonesia, Japan,
Malaysia, New Zealand, Pakistan, Philippines, Singapore, South
Korea, Taiwan, Thailand, and Vietnam. Broadband service studied in
this study is internet service with a throughput of at least 256
Kbps to 512 Kbps offered with fixed network technologies such as
xDSL, cable broadband, FTTx and fixed-wireless.
Research Overview
This Frost & Sullivan research service titled Asia Pacific
Broadband Market provides fixed broadband subscriber and revenue
overview for Asia Pacific and detailed market analysis of the top
15 markets of the region. In this research, Frost & Sullivan's
expert analysts thoroughly examine the following: fixed broadband
access, including digital subscriber line (xdsl), fiber to the home
(FTTH), and cable broadband.
Market Overview
Increasing Affordability of Broadband Enables Strong Traction
for the Service in the Asia Pacific Markets
The social media revolution and Web 2.0 have enhanced prospects
for the Asia Pacific broadband market. More and more consumers are
feeling the need to connect online and the Internet has become a
highly indispensable tool. Broadband service affordability is
increasing with falling prices of devices, such as PCs and
net-books as well as broadband subscription pricing. The Asia
Pacific fixed broadband subscriber base grew at an impressive rate
of 20.5 percent over the previous year to reach 187.3 million at
the end of 2009, notes the analyst of this research service. The
growth in subscribers is being fueled by the emerging markets where
the high level of competition is pushing down the prices of entry
level packages. Governments in regions, such as Australia,
Malaysia, and Singapore are funding roll-outs of fiber-based
high-speed broadband networks. Fixed broadband technology is
evolving with digital subscriber line (DSL), cable broadband, and
passive optical network (PON) being able to support higher
throughput service at a lower capital expenditure (CAPEX) per
subscriber. Due to the regional household broadband penetration
rate of less than 20 percent, the market is still at its growth
stage and the expected compound annual growth rate (CAGR) from 2009
to 2015 expected is more than 10 percent. By 2015, subscribers from
the emerging markets will account for more than 78 percent of the
subscribers in the region.
Although market prospects look upbeat, there are some
impediments stalling its momentum. The high CAPEX per subscriber
for investment poses a challenge for fixed broadband providers. To
build better business cases, providers are offering bundled
services and optimizing the potential of the deployed local loop.
In some markets, the high-leased pricing from incumbent fixed
operators makes it difficult for alternative ISPs to offer
broadband service competitively. In such a scenario, providers must
penetrate new market segments and bundle their services to provide
enhanced value to their subscribers.
For high-speed broadband access, there have been investments in
fiber to the premises (FTTP) and fiber to the home (FTTH) networks
in Asia Pacific. Most operators favor DSL, but many in the
developed markets are migrating to FTTH/fiber to the building
(FTTB) if they are able to find a business case. In the emerging
markets, FTTH/FTTB will be confined to the urban areas. Many pay TV
providers in the region are also using data over cable service
interface specification (DOCSIS) to provide cable broadband service
to their consumers. Faced with average revenue per user (ARPU)
decline, operators in the emerging markets are depending on
subscriber expansion to grow their revenue streams. Providers in
the saturated markets are foraying into the content business with
Internet protocol TV (IPTV) and some are experiencing success.
Broadband providers are experiencing stiff competition from
worldwide interoperability for microwave access (WIMAX) and other
mobile broadband providers. Providers in these markets have had to
bring their tariffs down and try to differentiate with a premium
service, says the analyst. Many providers now offer both and mobile
broadband and fixed broadband service - fixed broadband for high
speed service at home and mobile broadband for access on the
go.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the
following market sectors in this research:
- Fixed broadband access
- Xdsl
- FTTH
- Cable broadband
By Geographic Region:
- Australia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
- New Zealand
- Pakistan
- The Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
Key Topics Covered:
- Study Overview
- Research Methodology
- Industry Challenges, Market Drivers and Market Restraints
- Asia Pacific Subscriber and Revenue Shares
- Other Trends in Asia Pacific Broadband Market
- Country Profile: China
- Country Profile: Indonesia
- Country Profile: Japan
- Country Profile: New Zealand
- Country Profile: The Philippines
- Country Profile: South Korea
- Country Profile: Thailand
- Conclusion
- List of Figures
- List of Charts
For more information visit
http://www.researchandmarkets.com/research/9a569c/asia_pacific_broad