Bally Technologies Installs Award-Winning Elite Bonusing Suite™ Applications at Isleta Hotel & Casino in New Mexico
10 July 2013 - 11:01PM
Business Wire
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video
machines, casino-management systems, interactive applications, and
networked and server-based systems for the global gaming industry,
today announced it has installed its award-winning Elite Bonusing
Suite™ (EBS) applications at the Isleta Hotel & Casino
(previously Hard Rock Albuquerque) in New Mexico.
Bally has installed Elite Bonusing
Suite(TM) at Isleta Hotel & Casino in New Mexico, which will
enable the casino resort to offer powerful floor-wide promotions,
tournaments, and virtual-racing events. (Photo: Business Wire)
The casino will feature Virtual Racing™ NASCAR® from Bally’s
award-winning Elite Bonusing Suite® (EBS). Virtual Racing NASCAR
takes in-game floor-wide casino promotions to the next level by
enabling players to select one of eight famous NASCAR drivers:
Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick,
Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr. from
the touch-screen on the iVIEW™ or iVIEW Display Manager™ (DM)
player-user-interface. Players choose their favorite driver and
cheer him across the finish line while still playing their favorite
slot or video-poker game.
The casino operator will also use EBS to add excitement
across their iVIEW network using player-centric, real-time
interactive promotions such as U-Spin Bonusing™, DM
Tournaments™, and Flex Rewards™.
“Bally’s EBS applications will bring extra excitement to our
casino floor,” said Isleta Hotel & Casino General Manager Pam
Gallegos. “We are especially excited about Virtual Racing NASCAR.
Our players will be thrilled to be racing along with their favorite
drivers, while having another way to win at the casino. These kinds
of bonusing solutions help set us apart from the competition and
give our loyal guests another reason to choose the newly banded
Isleta Hotel & Casino. We’re also excited to be the first
casino in Albuquerque to take advantage of the latest technology
Bally has to offer.”
Additionally, the casino will utilize Bally’s CoolSign®
media-management solution and install the state-of-the-art Bally
WayFinder application across the gaming floor, enabling players to
easily find their favorite casino game or check out the latest menu
at Embers Steakhouse, one of the resort’s premier restaurants.
CoolSign enables casino operators to showcase bonusing events, such
as Virtual Racing NASCAR, on video screens throughout the property,
further enhancing the excitement and anticipation that these types
of floor-wide bonuses provide.
“We are very proud to partner with the Isleta Hotel & Casino
in implementing Elite Bonusing Suite systems solutions,” said
Sridhar Laveti, Bally Technologies’ Vice President of Client
Services and Support. “Casino patrons in New Mexico will be
thrilled with the second chances to win and additional excitement
they will find on Isleta’s gaming floor. We look forward to working
closely with the Isleta Hotel & Casino to ensure they see a
strong return-on-investment from our advanced solutions.”
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and
Pinterest.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –
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http://www.businesswire.com/multimedia/home/20130710005185/en/
Bally Technologies, Inc.Laura Olson-Reyes, 702-584-7742Senior
Director, Marketing & Corporate
CommunicationsLolson-reyes@ballytech.comMichael Carlotti,
702-584-7995Vice President of Treasury and Investor
Relationsmcarlotti@ballytech.comMike Trask, 702-584-7451Mobile:
702-330-6679Corporate Communications
ManagerMTrask@ballytech.com