RNS No 7348f
PERSONA GROUP PLC
1st July 1997


                     PERSONA GROUP PLC
                             
          IBM AND JYRA - NEW VENDORS EXPAND RANGE

Persona  Group  plc,  a  leading  European  distributor  of
computer   network,   communications  and   Unix   products
announces two new additions to its product range.

IBM

In  May  at the time of its Annual General Meeting, Persona
announced  that  it  had  become  a  distributor   of   IBM
networking  products in five countries  across  continental
Europe.  The  Company has now been appointed to  distribute
IBMs  networking  in the UK where Persona  is  the  market
leader. Persona now distributes all of the top five  global
networking products in all countries in which it operates.

JYRA

Persona   has  been  appointed  as  distributor  for   Jyra
Research,  Inc.  across Europe.  Jyra is a  small,  rapidly
growing  company producing innovative networking management
products. Although current sales of its products are small,
Persona  views  Jyras  core  product  as  one  with  great
potential  which  Personas  distribution  model  can  grow
rapidly.

Wayne Channon, Chairman of Persona said:

"I  am delighted with these two new additions to our range.
Our  market  leading position in the UK will enable  us  to
grow very rapidly sales of both these products.


For further information please contact:

Wayne Channon, Chairman
Persona   Group   plc                         
Tel:    01732 729611

Tim Anderson
Buchanan    Communications                    
Tel:     0171 489 1441


END