- Jointly produced report from Tencent's Qzone and YouTu Lab
& Vipshop includes color, fabric and pattern preferences of
China's post-95
generation
- Fashion show by famous Chinese designer Chi Zhang at New York Fashion Week 2017 inspired
by findings
NEW YORK, Feb. 14, 2017 /PRNewswire/ -- When we think
of artificial intelligence (AI), usually images of human-like
robots and computer brains are what come to mind. However, AI is in
fact making its way from science fiction to the catwalk and the
everyday fashions of the young generation.
This is exactly what Qzone, one of China's largest online social network
platforms owned by Tencent, YouTu
Lab, an AI research lab under Tencent
focusing on machine learning, and Vipshop Holdings Limited, China's leading online discount retailer
for brands, have joined hands to accomplish. The three platforms
have produced a new AI powered report that reveals the fashion
preferences of China's "post-95"
generation in terms of most popular colors, fabrics and patterns
and inspired a new collection by famous Chinese designer
Chi Zhang, named Designer of the
year by Esquire China, to be launched at New York Fashion Week
2017.
This is the first time that AI technology has been leveraged to
identify fashion trends to guide the design of a major new
collection for presentation at New York Fashion Week.
By applying facial recognition technology to big data aggregated
on Tencent's Qzone platform, YouTu Lab's algorithm identified the
ages of "post-95" users accurately within three years. In order to
analyze fashion preferences, the AI-powered technology was able to
distinguish users' clothing from a multitude of varied backgrounds
with 95% accuracy.
When choosing which clothes to buy, China's post-95 generation has a clear
preference for "light" black (RGB code 22, 20, 24), which they most
often choose to match with red, yellow and blue, according to the
findings of The AI + Fashion: Color Trends Report of
China's Post 95s. Other
popular preferences include specific shades of white (RGB code
237,236,237) and grey (RGB code 51, 46, 51) with cotton, wool and
leather ranking as the top fabrics. Young consumers also showed a
strong preference for patterns, such as flowers, graffiti and
letters.
"This cooperation with Vipshop and Chi
Zhang has been a fantastic experiment in bringing AI into
the world of fashion, and we hope to help designers create
inspiring new fashions that capture emerging trends," said Mr.
Ross Liang, Corporate Vice President
of Tencent and head of YouTu Lab.
"Powered by the big data resources of Qzone's massive image
database, YouTu Lab's image recognition capability is rapidly
becoming even more advanced and is capturing imaginations through
its wide range of applications. "
"This cooperation represents a significant innovation connecting
sales, big data and AI to bridge the
e-commerce, technology and fashion industries," said Vipshop Senior
Director Feifei Chen. "By bringing
to light what young people in China like to wear, we hope our work can serve
as an inspiration to the fashion industry and lead to even more
fashion options for Chinese consumers."
"The post-95 generation is our future, that's why we called this
fashion show 'The Present & The Future'," said Chi Zhang. "Inspired by the findings of the
report, my new collection brings together many of the current
trends in Chinese fashion. I'm delighted to have the opportunity to
bring the unique fashion sense of China's youth to the global fashion
stage."
The fall and winter designs developed through the three-party
cooperation and introduced at New York Fashion Week will be
available online exclusively through Vipshop from the fall of 2017.
With a starting price point of just RMB95, consumers will be able to own the most
exciting new Chi Zhang collection
straight from New York.
About Qzone
Qzone is a social networking platform that fulfills users' needs
of self-expression, peer interaction and entertainment. It aspires
to create an open platform with third-party partners, providing
quality personalized social services to hundreds of millions of
Chinese Internet users. In the third quarter of 2016, Qzone reached
more than 632 million monthly active user accounts.
About YouTu Lab
YouTu Lab leverages Tencent's leading social platforms to
develop advanced technologies and applications in areas including
computer vision, pattern recognition, machine learning, data
mining, deep learning and audio analysis.
With dozens of industry-leading technologies in the fields of
facial and image recognition and voice identification, YouTu Lab
currently provides technical support to over 50 Tencent businesses, covering core products such
as QQ, Qzone, QQ Music, Tenpay, WeBank and Pitu.
For enquiries, please contact:
Investor:
Tracy Huang Tel: (86) 755
86013388 ext 83731/ (852) 3148 5100 Email:
tracyqhuang#tencent.com
Stella Lui Tel: (86) 755 86013388
ext 68870/ (852) 3148 5100 Email: stellalui#tencent.com
Media:
Canny Lo Tel: (86) 755 86013388 ext 66630/ (852) 3148 5100
Email: cannylo#tencent.com
Limin Chen Tel: (86) 755 86013388ext
56011 Email: liminchen#tencent.com
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SOURCE Tencent
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