Asahi to Start Brewing Beer in the U.S.
06 January 2024 - 5:52AM
Dow Jones News
By Ben Glickman
Asahi Group Holdings will begin brewing its beer in the U.S. for
the first time.
The Japanese liquor producer's Asahi Europe & International
segment said Friday that it had acquired Octopi Brewing, a
Waunakee, Wis.-based beverage production and co-packing facility,
which will be integrated into Asahi's U.S. operations over the next
year.
Asahi Super Dry and other brands such as Kozel will be produced
at the facility for North American markets. The company said it
would invest in the facility to meet the technical standards
required to brew Asahi Super Dry.
Asahi said moving to local production would allow the company to
grow sales in the U.S. and Canada, as well as reduce carbon
emissions.
Octopi will continue its co-packing operations and maintain its
leadership team.
Write to Ben Glickman at ben.glickman@wsj.com
(END) Dow Jones Newswires
January 05, 2024 13:37 ET (18:37 GMT)
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