Tunnl Audience Intelligence Platform Launches Self-Serve TV Rating Feature for Linear TV Advertisers
29 March 2024 - 1:30AM
Tunnl, a leading provider of AI-powered audience intelligence,
introduces a new audience-based TV Ratings feature, enabling
brands, agencies, and associations to target the specific broadcast
and cable networks, programs, and dayparts their target audiences
are watching. The Tunnl platform’s TV Ratings feature offers
comprehensive on-demand linear TV data that seamlessly integrates
into buying software for precise, timely linear TV campaign
planning, integration, and optimization.
“Brands, agencies, and associations
are increasingly seeking local insights to refine their linear TV
campaigns and drive meaningful results,” says Sara Fagen, Tunnl
Co-founder, and CEO. “The Tunnl platform’s TV Ratings feature
delivers the precision and flexibility needed to achieve linear
optimization in local markets. Ratings are available for any
audience within minutes, driving more agile decision-making that
cable and broadcast advertisers need to stay competitive amid this
trend toward localization.”
Overview of the Tunnl
Platform’s TV Ratings Feature
The TV Ratings feature in Tunnl’s audience intelligence platform
empowers advertisers and agencies with local linear TV ratings,
on-demand, for the audiences relevant to their campaigns.
Audience-based ratings for every program on broadcast and cable are
instantly available and updated regularly in Tunnl’s TV Ratings
feature. Built to give advertisers autonomy and flexibility
throughout their campaign planning and buying, it allows
advertisers to generate ratings data for any audience in any
market. On-demand rate card matching enables advertisers to utilize
audience ratings directly in media buying software, including
Strata and MediaOcean.
Feature Capabilities &
Highlights
- On-Demand Linear TV Ratings - In minutes,
access linear TV ratings for their target audiences.
- Precise Audiences, Ratings, and Impressions -
Reach your precise target audience using the most comprehensive
data library in the market. Deliver high-quality impressions to the
audiences you care about most.
- Available in All Local Media Markets -
Generate TV ratings by media market, media market by state, or
congressional district.
- In-Platform Rate Card Matching - Seamlessly
leverage local audience ratings for programs and dayparts directly
in media buying software.
“TV Ratings are the media planning
cornerstone in the Tunnl platform’s end-to-end suite of linear TV
solutions,” says Corey Mull, Tunnl’s Chief Technology Officer. “TV
Ratings enables advertisers to pull local linear insights from the
most comprehensive data library in the industry whenever they want,
for any audience that is relevant to their campaigns. Without even
leaving the Tunnl platform, advertisers can leverage local ratings
in their media buys through self-service rate card matching. These
are momentous advancements in convenience, efficiency, and
precision that linear TV advertisers have waited a long time to
achieve.”
The Tunnl platform’s TV Ratings
feature is available now in Tunnl Premium, the singular solution
for linear TV advertisers looking to drive their best connections
yet.
To learn more about the Tunnl
platform’s TV Ratings feature, visit:
https://www.tunnldata.com/products/local-tv-ratings
About Tunnl:Tunnl is the leading provider of
AI-powered, issue- and cause-based audience intelligence for
brands, agencies, and associations looking to build meaningful
connections with their audiences.
Only the Tunnl platform delivers actionable audience
intelligence to advertisers and agencies. By streamlining
optimization, measurement, and incremental reach, our platform
provides a pathway for brands and organizations to reach and impact
the audiences that are most important to them.
Built on over two decades of data and machine learning on
America’s attitudes and behaviors, Tunnl is best equipped to help
you build better connections.
For media inquiries, please contact:
Jess Johnson
Senior Director, Performance Marketing
jjohnson@tunnldata.com