The makeup tools market is driven by changes in consumer
preferences, advancements in technology, and innovations in the
beauty industry. Moreover, the rapid technological advancement in
the cosmetic industry has led to a change in dynamics and made it
easier for both customers and organizers to organize the market
smoothly.
PORTLAND, Ore., April 18,
2024 /PRNewswire/ -- Allied Market Research published
a report, titled, "Mascara Market by Category (Regular and
Waterproof or Water-resistant), Product Type (Volumizing,
Lengthening, and Curling), and Distribution Channel (Offline
Channel and E-Commerce): Global Opportunity Analysis and Industry
Forecast, 2023-2032". According to the report, the "mascara
market" was valued at $6.4 billion in
2022, and is estimated to reach $14.1
billion by 2032, growing at a CAGR of 8.3% from 2023 to
2032.
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Mascara is a cosmetic tool, designed to enhance the appearance
of eyelashes by darkening, thickening, and extending them. Mascara
comes in a tube with an applicator wand and is made up of a mixture
of pigments, waxes, oils, and polymers. Together, these elements
cover the lashes and add definition, color, and volume. The mascara
sticks to the lashes, giving the appearance of more definition and
intensity. A mainstay of beauty regimens, mascara is skilled at
enhancing the eyes and creating a variety of styles, from delicate
to dramatic. It comes in a variety of formulations that satisfy the
need for lashes to be longer and more volumized.
Prime determinants of growth
The growth of the mascara industry is majorly driven by many
factors. The integration of technology into cosmetic tools, with
features such as LED lighting and smart functionalities enhancing
user experience. Moreover, there is a growing demand for
sustainable and eco-friendly materials in mascara, reflecting
consumer's increasing environmental consciousness. Personalization
and customization are also gaining traction, with brands offering
options for engraving and interchangeable components.
Furthermore, inclusivity in shade ranges and the popularity of
multifunctional mascara are indicative of the market's evolving
dynamics. Innovations in application techniques, influenced by
social media platforms and beauty influencers, further contribute
to the changing mascara market.
Report coverage & details:
Report
Coverage
|
Details
|
Forecast
Period
|
2023–2032
|
Base Year
|
2022
|
Market Size In
2022
|
$6.4 Billion
|
Market Size In
2032
|
$14.1
Billion
|
CAGR
|
8.3 %
|
No. Of Pages In
Report
|
290
|
Segments
Covered
|
Category, Product Type,
Distribution Channel, And Region.
|
Drivers
|
Rise In Beauty Trends
And Fashion Influences
Increased Technological
Advancements And Product Innovation
|
Opportunity
|
Rise In Interest In
Sustainable Packaging
|
Restraints
|
Allergies And
Sensitivities To Ingredients
Competition From
Eyelash Extensions And False Lashes
|
The waterproof or water-resistant segment to maintain its
leadership status throughout the forecast period
By category, the regular segment held the highest market share
in 2022, accounting for more than three-fifths of the mascara
market revenue and is estimated to maintain its leadership status
throughout the forecast period. The affordability of regular
mascaras makes it accessible to a broad range of consumers,
appealing to those on tighter budgets. Moreover, these products are
widely available across various retail channels, from drugstores to
online platforms, further expanding their reach. In addition,
mascara is a staple product in many makeup routines, leading to
frequent purchases and higher sales volume for regular
mascaras.
Despite lacking premium attributes, regular mascaras offer
functional benefits such as lengthening and volumizing lashes,
which resonate with a broad audience. Furthermore, many consumers
exhibit strong brand loyalty to regular mascara brands that
consistently deliver satisfactory results at an affordable price
point. Collectively, the combination of affordability,
accessibility, functionality, and consumer preferences contributes
to the regular segment's dominance in the mascara market.
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The volumizing segment to maintain its leadership status
throughout the forecast period
By product type, the volumizing segment held the highest market
share in 2022, accounting for more than half of the mascara market
revenue and is estimated to maintain its leadership status
throughout the forecast period. Volumizing mascaras are designed to
provide consumers with fuller, thicker-looking lashes, which aligns
with popular beauty trends and preferences. Many consumers desire
the appearance of voluminous lashes as they can enhance the overall
look and impact of their eyes.
Moreover, volumizing mascaras often offer noticeable results
with just a few coats, making them appealing for those seeking
instant gratification and dramatic effects. Furthermore, marketing
efforts by cosmetics companies often emphasize the volumizing
benefits of their mascaras, leading to increased consumer awareness
and demand for products in this segment. Consequently, volumizing
mascaras tend to occupy a prominent position within the mascara
market, capturing the attention and loyalty of a significant
portion of consumers.
The e-commerce segment to maintain its leadership status
throughout the forecast period
By distribution channel, the offline channel segment held the
highest market share in 2022, accounting for nearly three-fifth of
the mascara market revenue and is estimated to maintain its
leadership status throughout the forecast period. The traditional
brick-and-mortar retail outlets such as drugstores, supermarkets,
and specialty beauty stores have long been the primary destinations
for consumers to purchase cosmetics, including mascara. These
physical stores offer customers the opportunity to see, touch, and
test products before making a purchase, which can be particularly
important for cosmetics where texture, color, and applicator design
play a significant role in consumer choice. Moreover, many
consumers prefer the convenience of shopping in person, as they can
receive immediate assistance from sales associates and avoid
shipping fees or delays associated with online purchases.
Furthermore, offline channels often benefit from established
brand presence and loyalty, with prominent placement and marketing
strategies driving visibility and sales. While online channels have
grown in importance, particularly in recent years, the offline
channel segment continues to dominate due to its accessibility,
convenience, and established consumer habits.
The Latin America to
maintain its leadership status throughout the forecast
period
By region, the Asia-Pacific
held the highest market share in 2022, accounting for more than
one-third of the mascara market revenue and is estimated to
maintain its leadership status throughout the forecast period. Its
large and rapidly growing population, including major countries
such as China and India, creates substantial demand for
cosmetics such as mascara. Moreover, the region's rapid
urbanization and increasing disposable incomes fuel the desire for
beauty products, contributing to robust sales. The influence of
popular beauty trends like K-Beauty and J-Beauty further drives
demand for innovative mascara products.
In addition, the expansion of international cosmetics brands in
the region, coupled with the growing popularity of e-commerce
platforms, provides consumers with access to a wide range of
mascara options. Altogether, these factors converge to establish
the Asia-Pacific region as a
dominant force in the global mascara market.
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Leading Market Players: -
- L'Oréal Group
- Estée Lauder Companies
- Coty Inc
- Shiseido Company, Limited
- The Procter & Gamble Company (P&G)
- Revlon, Inc
- Chanel S.A
- LVMH Moët Hennessy Louis Vuitton SE
- Kose Corporation.
The report analyzes government regulations, policies, and
patents to provide information on the current market trends and
suggests future growth opportunities globally. Furthermore, the
study highlights Porter's five forces analysis to determine the
factors affecting market growth.
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