Judges call Constructor's generative AI-based
conversational product discovery tool "a much-needed solution in
the ecommerce world to increase revenue and conversions"
SAN
FRANCISCO, April 29, 2024 /PRNewswire/ --
Constructor, the leading AI-powered product discovery and search
platform for enterprise ecommerce companies, today announced it is
a winner in the 2024 American Business Awards®. Constructor's AI
Shopping Assistant (ASA), a generative AI-powered
conversational product discovery tool, earned a gold Stevie® Award
— the highest-level honor — in the "New Product: Electronic
Commerce Solution" category. Judges recognized ASA for
"revolutioniz[ing] online product discovery" and increasing
"conversions and revenue growth for retailers."
The American Business Awards are the U.S.A.'s premier business awards program. All
organizations operating in the U.S.A. — public and private, for-profit and
non-profit, large and small — are eligible to submit nominations.
The program received more than 3,700 nominations this year.
ASA blends generative AI with Constructor's personalization
technology and ability to optimize for ecommerce companies' key
performance indicators (KPIs). Flexibly implemented across
ecommerce sites and apps — including in the search bar, with an AI
search toggle or as a personal assistant/chat pop-up — ASA gives
shoppers the unique ability to explain what they need in longform,
natural language or even have a conversation.
When shoppers ask questions or make requests — such as "I'm
going camping with my preteens for the first time in Acadia National Park. What supplies do we
need?" or "Find me a dessert recipe for someone who likes
strawberries and is gluten-free." or "What can I wear to a beach
wedding in the Caribbean in
August?" — ASA provides recommendations that make sense
contextually, align with the retailer's inventory and are
personalized to the shopper at hand: reflecting their preferences,
history and intent.
The American Business Awards judges said the following about
ASA:
- "Constructor's AI Shopping Assistant (ASA) revolutionizes
online product discovery."
- "Excellent application of AI to deliver customer value."
- "A much-needed solution in the ecommerce world to increase
revenue and conversions."
- "Definitely solves an important pain point for website
visitors."
- "I love the ability to converse with the chatbot as I would
with an associate in the store for recommendations."
- "Constructor's AI Shopping Assistant demonstrates innovation in
ecommerce by enhancing customer experiences through natural
language interactions and personalization."
- "Demonstrated benefits include increased conversions and
revenue growth for retailers."
- "Very interesting use case for gen AI."
- "This is a great addition to Constructor's portfolio of search
and discovery for ecommerce."
- "Impressive utilization of AI to develop an innovative solution
for ecommerce."
In less than a year since ASA was unveiled, customers —
including major grocery chains, apparel brands and general
retailers — have reported results including: 10% increase in
website revenue, 6% increase in search conversions, 7% increase in
clicks and more.
Eli Finkelshteyn, CEO and
cofounder of Constructor, said: "We're really excited about, and
energized by, the potential for generative AI to improve ecommerce
product discovery. As we set a relentless pace for product
innovation, we're also committed to ensuring we use AI in a way
that drives sustained, measurable value. Our AI Shopping Assistant
is an example of this: helping shoppers by giving them new ways to
discover products they're interested in and increasing confidence
in their purchases, while also increasing retailers' bottom line.
This terrific recognition from the American Business Awards
reinforces the feeling that we're on the right path and having a
positive impact on ecommerce environments today."
ASA is a leading-edge capability in Constructor's holistic
product discovery platform and as such, pulls data from (and
feeds it to) the platform in real time. In the last six months,
shoppers interacted with Constructor's platform more than 100
billion times, with Constructor learning from every query and
interaction to personalize experiences across search, browse,
product recommendations, landing pages, product-finder quizzes, ASA
and more.
In addition to helping shoppers more easily discover the best
item for them, ASA can be used in additional ways: including for
combatting zero-result searches, populating better autocomplete
suggestions (based on search trends, content in reviews, etc.), and
generating personalized product recommendation images within
on-site text (such as in guides and blog articles).
This win in the American Business Awards comes on the heels of
other milestones and momentum for Constructor, which recently
reported doubling revenue for the third year in a row.
Constructor is a current finalist in the 2024 CODiE Awards for
"Best AI-Driven Technology Solution" and last year, was named "Best
AI Solution" in the inaugural Convrt Awards for ecommerce
innovation.
In addition, Constructor ranked highest in the strategy
category in "The Forrester Wave™: Commerce Search And Product
Discovery, Q3 2023" — recognized for "strategic strengths in
innovation and adoption," with reference customers who "...feel
well supported and overwhelmingly expect to remain with the vendor
in the long term."
For more information about Constructor and its AI Shopping
Assistant, please see
https://constructor.io/products/ai-shopping-assistant/.
About Constructor
Constructor is the only product
discovery and search platform tailor-made for enterprise ecommerce
where conversions matter. Constructor's cloud-based solutions use
natural language processing, machine learning-enhanced results
ranking and collaborative personalization to deliver powerful user
experiences across all facets of product discovery. Optimizing
specifically for ecommerce metrics like revenue, conversion rate
and profit, Constructor generates consistent $10M+ lifts for some
of the biggest brands in B2C and B2B ecommerce, such as Sephora,
Petco, Birkenstock, The Very Group, home24, Bonobos and Fisheries
Supply. Constructor is a U.S.-based company that was founded in
2015 by Eli Finkelshteyn and
Dan McCormick. For more,
visit: constructor.io.
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SOURCE Constructor