OpenX Elevates Joel Meyer to SVP of Engineering
30 April 2024 - 10:05PM
Business Wire
Meyer brings a deep technical background, extensive knowledge of
programmatic, and rich OpenX experience to the role.
OpenX Technologies, Inc., one of the world’s leading omnichannel
supply-side platforms, today announced the promotion of Joel Meyer
to Senior Vice President of Engineering. In this role, Meyer will
lead OpenX’s engineering function as programmatic advertising
continues to innovate new forms of addressability and prepare for
the eventual deprecation of the third-party cookie.
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OpenX Elevates Joel Meyer to SVP of
Engineering (Photo: Business Wire)
Meyer is an OpenX veteran who joined the company in 2009 as a
senior software engineer. In that time, he has contributed
significantly to OpenX’s firsts and deep history of delivering
innovative solutions. During his 15-year tenure, Meyer has been
foundational in developing the technology that led to OpenX’s
header bidding patents, led the successful migration of the entire
OpenX platform to the cloud, and has established OpenX as a leader
for the cookieless future by being one of the industry’s foremost
experts on Google’s Privacy Sandbox initiative.
Reporting to John Gentry, CEO, Meyer will lead OpenX’s global
team of engineers, providing strategic direction to innovate and
improve product solutions. Coinciding with his appointment, Meyer
will join the Prebid Board.
“It’s long been an ambition of mine to be in the position to
build a successful and impactful engineering organization. With
this role, I have the honor of accomplishing that goal while
building on a great foundation,” says Meyer. “Our technology is
paramount to the success of our product, so ensuring that our tech
and the team that creates it are successful is essential to
growth.”
“We’re thrilled to have Joel as a Prebid board member and to
leverage his expertise to help solve the real-world problems facing
publishers and buyers as we work to build the future of
programmatic,” says Garrett McGrath, Chairman, Prebid. “OpenX has
been a valued member of Prebid, and we look forward to continued
contributions with Joel’s expanded role.”
Meyer began his career with IBM, where he worked on enterprise
software before joining the social networking start-up Xanga, which
is where he found his passion for the tech that underpins
advertising. Prior to joining OpenX, Meyer worked on Google’s
Adwords business.
“Joel’s contributions to OpenX have been tremendously valuable,
and I look forward to his continued success, not only within the
engineering function but also as a key member of our executive
team,” says Gentry. “Joel’s extensive engineering background, his
strong leadership in building and scaling effective teams, and his
deep understanding of the programmatic space well positions OpenX
for the future of programmatic.”
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP)
and a global leader in supply-side targeting, transparency, and
sustainability. Through its 100% cloud-based tech stack, OpenX
powers advertising across CTV, app, mobile web, and desktop,
enabling publishers to deliver marketers with improved performance
and dynamic future-proofed solutions. With a 15-year track record
of programmatic innovation, OpenX is a direct and trusted partner
of the world’s largest publishers, working with more than 130,000
premium publisher domains and over 100,000 advertisers. As the
market leader in sustainability, OpenX was the first adtech company
to be certified as CarbonNeutral™ and third-party verified for
achieving its SBTi Net-Zero targets. Learn more at
www.openx.com.
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Zoey Larsen zoey.larsen@openx.com