Pazanga Health Communications Social Media Marketing Work Honored in 2024 American Business Awards®
01 May 2024 - 9:05PM
Business Wire
Agency’s Digital Marketing Lead Captures
Gold Stevie® Award for Social Media Marketer of the Year
Pazanga Health Communications today announced that its digital
and social media marketing lead Sarah Bricker was named the winner
of a Gold Stevie® Award in the Digital Marketing & Social Media
Manager category for Social Media Manager of the Year in The 22nd
Annual American Business Awards®.
The highest level attainable for the category, the Gold Stevie
Award® was granted for the dynamic social media marketing work done
for Pazanga Health’s client Electromedical Products International,
Inc. (EPI) and its Alpha-Stim cranial electrotherapy stimulation
and microcurrent electrical therapy technologies. The collective
work submitted included a showcase of the strategy and results for
the brand’s organic social media, paid social media marketing
campaigns for healthcare practitioners and prospective patients,
community engagement, influencer social media marketing, and
social-focused content and video development.
“Social media has continued to evolve in the healthcare
industry, and for the Pazanga team, it’s become a critical element
to many of our clients’ strategies,” said CEO Laura Nobles. “This
award is an incredible recognition of the forward-thinking
creativity, innovation, and strategy behind the Alpha-Stim social
media marketing work, and the power of social media and community
engagement in today’s world.”
The American Business Awards are the U.S.A.’s premier business
awards program. All organizations operating in the U.S.A. are
eligible to submit nominations – public and private, for-profit and
non-profit, large and small. More than 3,700 nominations from
organizations of all sizes and in virtually every industry were
submitted this year for consideration in a wide range of
categories. More than 300 professionals worldwide participated in
the judging process to select this year’s Stevie Award winners.
“We started 2023 with the goals to increase brand awareness,
overall organic social performance, and to drive the sales funnel
downward. By the fall, we were not only able to achieve those goals
but also drive direct purchases and appointments, and have a
continually engaged online community with existing users and
curious prospects,” said Bricker. “Now, we’re seeing messages and
comments come in daily either touting how wonderful the Alpha-Stim
technologies are or asking questions before trial. That is the goal
right there, to get the community to talk to each other about the
brand and products without you involved.”
About Pazanga Health
Communications
Founded in 2006 with a mission to turn the traditional PR agency
model on its head, Pazanga literally means “progress” in
Lithuanian. Pazanga Health believes that every client deserves to
have a “Navy SEAL”-like healthcare communication team, where every
program is not only senior-led but also senior-driven. The
company’s team consists of healthcare communication experts with
deep industry knowledge and a unique storytelling capability that
helps clients reach and influence stakeholders across the
international healthcare spectrum. For more information, visit
www.pazangahealth.com.
About the Stevie Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific
Stevie Awards, the German Stevie Awards, the Middle East &
North Africa Stevie Awards, The American Business Awards®, The
International Business Awards®, the Stevie Awards for Women in
Business, the Stevie Awards for Great Employers, the Stevie Awards
for Sales & Customer Service, and the new Stevie Awards for
Technology Excellence. Stevie Awards competitions receive more than
12,000 entries each year from organizations in more than 70
nations. Honoring organizations of all types and sizes and the
people behind them, the Stevies recognize outstanding performances
in the workplace worldwide. Learn more about the Stevie Awards at
http://www.StevieAwards.com.
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Media Contact: Joe Duraes Pazanga Health Communications
(917) 687-6419 jduraes@pazangahealth.com