NEW
YORK, May 2, 2024 /PRNewswire/
-- SAG-AFTRA, the American labor union that represents more
than 160,000 professionals in the media and entertainment
industries and Nielsen, a global leader in audience measurement,
data and analytics, today announced that the union has selected
Nielsen as its third-party provider of streaming content
measurement.
Powered by Nielsen's Streaming Content Ratings service, which
provides audience insights for programs and episodes across
streaming platforms, SAG-AFTRA will have an objective source of
domestic viewership data for original streaming programming. This
data, and the insights gleaned from it, will inform the union's
forecasting and enforcement efforts around the new terms of the
streaming bonus provisions of the 2023 TV/Theatrical Contract. As
an independent source of audience measurement insights, Nielsen's
data will complement first-party data from streaming platforms and
serve as a consistent and comparable lens through which the
performance of streaming titles across various distribution
platforms can be analyzed.
"The rapid evolution of the media landscape and audience
behaviors over the past decade has not only affected how content is
consumed and measured, but also greatly impacts the financial
models on which the entertainment industry operates," said Nielsen
CEO Karthik Rao. "We are incredibly
proud that SAG-AFTRA has chosen Nielsen as the source for objective
and consistent audience measurement insights in the streaming
space."
"New business models require new tools, and that's why we've
enlisted Nielsen," said SAG-AFTRA National Executive Director &
Chief Negotiator Duncan Crabtree-Ireland. "The information they
provide will give us the means to cross-check the data streamers
give us and ensure employers are fulfilling their contractual
obligations to our members."
ABOUT NIELSEN
Nielsen shapes the world's media and
content as a global leader in audience measurement, data and
analytics. Through our understanding of people and their behaviors
across all channels and platforms, we empower our clients with
independent and actionable intelligence so they can connect and
engage with their audiences—now and into the future. Nielsen
operates around the world in more than 55 countries. Learn more
at www.nielsen.com and connect with us on social media
(Twitter, LinkedIn, Facebook and Instagram).
About SAG-AFTRA
SAG-AFTRA represents
approximately 160,000 actors, announcers, broadcast journalists,
dancers, DJs, news writers, news editors, program hosts,
puppeteers, recording artists, singers, stunt performers, voiceover
artists, influencers and other entertainment and media
professionals. SAG-AFTRA members are the faces and voices that
entertain and inform America and the world. A proud affiliate of
the AFL-CIO, SAG-AFTRA has national offices in Los Angeles and New
York and local offices nationwide representing members
working together to secure the strongest protections for
entertainment and media artists in the 21st century and beyond.
Visit sagaftra.org online or find us on social
(Instagram, Facebook, and Twitter).
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content:https://www.prnewswire.com/news-releases/sag-aftra-to-license-nielsen-streaming-data-302134196.html
SOURCE Nielsen