BEIJING, May 13, 2024 /PRNewswire/ -- During the 2024
Beijing International Automotive Exhibition, HONGQI hosted the
"2024 HONGQI Global Media Communication Conference". At this event,
HONGQI announced the official establishment of the "Cross Border
Ecology Alliance of HONGQI". This alliance aims to unite
leading global consumer brands to curate an exclusive quality
lifestyle tailored for HONGQI's discerning high-end user base,
facilitating the joint launch of exclusive products. Furthermore,
HONGQI forged new partnerships with Ekornes | IMG Comfort, the top
notch furniture brand, and Nervora & Vogue Arabia, the top
notch fashion brand. HONGQI will remain committed to seeking
opportunities for cooperation with top notch brands in various
industries.
HONGQI has entered into an intent letter for cooperation with
Ekornes | IMG Comfort, with the objective of effectively leveraging
complementary resources, enhancing the core marketing
competitiveness of both entities, and jointly developing co-branded
products spanning furniture and automotive peripherals. Since being
founded by Mr. Jens Ekornes in 1934,
Ekornes stands as Norway's largest
furniture manufacturer, boasting 8 production bases and over 6000
sales outlets worldwide. Leveraging Ekornes' extensive reach,
HONGQI aims to bolster joint promotional efforts online and
offline, ensuring broader audience coverage and expanded market
resources. Notably, Ekornes enjoys widespread popularity in
Norway, with one STRESSLESS
recliner for every four individuals. Moreover, HONGQI's "Explore
Zero" event in 2022 significantly heightened brand awareness
locally in Norway. This
cooperation holds promise in assisting HONGQI in capturing the
Norwegian market and potentially extending its reach further into
Europe.
HONGQI has also entered into a Memorandum of Understanding (MOU)
with Nervora & Vogue Arabia to leverage their upscale resources
in the Middle East, enriching the
user experience with innovation and sophistication. This
cooperation aims to elevate the profile of the HONGQI brand and its
vehicles, bolstering brand recognition and perception. Through
increased exposure, HONGQI seeks to align its brand and products
with notions of fashion, luxury, and global allure. Previously,
HONGQI EHS9 and H9 proudly served as the official automotive
partner for the " Ball of Arabia 2024", the annual red carpet ball
hosted by Vogue Arabia, providing stylish transportation for VIP
guests to Dubai's Atlantis the
Royal, and showcasing its latest offerings. Besides this, EHS9 and
HS3 were prominently featured in a photoshoot for the magazine's
special 7th-anniversary edition.
HONGQI embraces the sight of "Safety, Intelligence, Green,
Health, and Taste" as its brand DNA, committed to providing users
with the progress of products, ultra-performance, network, service,
capacity, and eco-system. As the oldest and most prestigious luxury
automotive brand in Chinese history, HONGQI places a greater
emphasis on a sense of exclusivity and quality in its brand
ecosystem. In order to provide users with more evenly balanced
automotive products and more attentive services, HONGQI's focus on
brand building is particularly robust among Chinese automotive
brands today.
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