PT Mowilex expands beyond its high-viscosity
paints to high-quality ready-to-use paints, sustaining its
credibility with applicators and homeowners and remaining
competitive in the market.
SAN
ANTONIO, June 3, 2024 /PRNewswire/ -- Frost &
Sullivan recently assessed the paints and coatings industry
and, based on its findings, recognizes PT Mowilex with the 2024
Indonesian Company of the Year Award. The company is an
industry-leading premium paints and coatings producer that is
revolutionizing industry practices and standards with an unwavering
commitment to sustainability. PT Mowilex is the first
carbon-neutral paints and coatings company and a pioneer in
eco-friendly products, introducing the first water-based paints to
the market. The company sets consistent precedents for sustainable
practices within the industry, notably producing paints free from
toxic substances or any other harmful materials, such a mercury,
and using organic dyes as a safer alternative for lead. PT Mowilex
is the first company to establish voluntary volatile organic
compound (VOC) labeling standards based on the South Coast Air
Quality Management District guidelines, which are the most
stringent air quality regulations in the
United States.
PT Mowilex maintains an ultra-low VOC or zero VOC standard
across all its products, minimizing harmful emissions and ensuring
healthy indoor air quality. The company diligently measures the VOC
content of its products, employing several approaches, including
independent lab tests. Furthermore, PT Mowilex prioritizes quality
and environmental responsibility in its products. The company
offers high-grade exterior acrylic paint with an unprecedented
18-year warranty in the Indonesian market, promoting prolonged
building protection and minimizing homeowners' and developers'
carbon footprint. In 2023, PT Mowilex
introduced an innovative bio-based paint, NaturalleTM, which
replaces petroleum-based resin with agricultural oils, eliminating
formaldehyde emissions from building coatings and reducing indoor
air toxicity. Additionally, the company launched Recycled Paint,
developed by repurposing materials from returned paint such as
titanium dioxide, which are typically energy-intensive to
manufacture. Formulated with 40% premium recycled paint, the new
product facilitates a 60% reduction in carbon footprint compared to
similar quality paint products.
PT Mowilex maintains an ultra-low VOC or zero VOC standard
across all its products, minimizing harmful emissions and ensuring
healthy indoor air quality. The company diligently measures the VOC
content of its products, employing several approaches including
tests by independent labs. Furthermore, PT Mowilex develops
products guided by quality and environmental responsibility. By
extending the lifespan of its paints, the company promotes
prolonged building protection, thereby reducing the environmental
impact and helping developers and homeowners minimize their carbon
footprint. As a result, the company offers high-grade exterior
acrylic paint with the longest warranty in the Indonesian market,
extending up to 18 years.
Mahendra Chahar, Principal
Consultant at Frost & Sullivan, observed, "PT
Mowilex's unwavering dedication spearheads advancements in
eco-friendly products and resource-efficient operations. By
emphasizing innovation and ethical best practices and demonstrating
its long-term economic benefits, it is paving the way for other
stakeholders in the sector to embrace sustainability."
Niko Safavi, CEO PT Mowilex said,
"We have a straightforward vision at Mowilex: to become the most
trusted paint brand in our market. Trust is a pivotal element that
influences every aspect of our operations and planning,
encompassing product safety, environmental responsibility, quality,
employee engagement, financial integrity, and compliance. We are
incredibly proud that Frost & Sullivan has recognized our
efforts, affirming the trust our shareholders and customers place
in us, even in a competitive field filled with very strong domestic
and multinational players."
PT Mowilex explores new technologies to elevate the industry's
product offerings, creating a tangible impact and delivering
substantial customer benefits, from better indoor air quality to
outstanding coating performance. The company continually enhances
its operations and maximizes resources to minimize its
environmental footprint. Moreover, the company enhances the
customer experience, fostering enduring relationships with its
loyal customer base, improving operational efficiency, and ensuring
faster product delivery, consistent product availability, and
competitive pricing. With the growing demand for mid-tier paints
over premium paints in Indonesia,
the company demonstrates agility to adapt and capture market share
based on the increase in overall paint quality.
"As a pioneer in eco-friendly paints and coatings, and as a
certified carbon neutral company, PT Mowilex leads the industry's
transition to environmentally centered and socially responsible
practices. Its employee focus, sound financial strategies, and
marketplace expansion have significantly contributed to the
company's growth and healthy profit margin," added Rubini Kamal, Best Practices Research Analyst at
Frost & Sullivan.
Each year, Frost & Sullivan presents a Company of the Year
Award to the organization that demonstrates excellence, in terms of
growth strategy and implementation in its field. The award
recognizes a high degree of innovation with products and
technologies and the resulting leadership, in terms of customer
value and market penetration.
Frost & Sullivan Best Practices Awards recognize companies
in various regional and global markets for demonstrating
outstanding achievement and superior performance in leadership,
technological innovation, customer service, and strategic product
development. Industry analysts compare market participants and
measure performance through in-depth interviews, analyses, and
extensive secondary research to identify best practices in the
industry.
About Frost & Sullivan
For six decades, Frost
& Sullivan has been world-renowned for its role in helping
investors, corporate leaders, and governments navigate economic
changes and identify disruptive technologies, Mega Trends, new
business models, and companies to action, resulting in a continuous
flow of growth opportunities to drive future success. Contact us:
Start the discussion.
Contact:
Tarini Singh
P: +91-9953764546
E:tarini.singh@frost.com
About PT Mowilex
PT Mowilex Indonesia (Mowilex), a subsidiary of Asia
Coatings Enterprises, Pte. Ltd., is a leading producer of premium
paints and coatings. Since launching the first Indonesian-made,
water-based paints in 1970, the company has expanded its commitment
to environmental ethics, equality, community and innovation. PT
Mowilex is Indonesia's only
certified carbon neutral manufacturer, producing zero and low VOC
paints in modern colours, and the company regularly wins awards for
its corporate social responsibility and sustainability efforts.
media@mowilex.com
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