Iced coffee fanatics can win $2,500 by shouting "COFFEE MATE HAS
NEW COFFEE MATE ICED COFFEE" and posting video
proof on TikTok*
ARLINGTON, Va., June 18,
2024 /PRNewswire/ -- Calling all courageous coffee
lovers who heart iced coffee and money! Lucky you,
Coffee mate is offering both this summer. The brand is encouraging
fans to spread their love for the brew, giving them a chance to win
$2,500 with the Coffee mate® Iced
Coffee DARE.
To participate, fans are dared to shout "COFFEE MATE HAS NEW
COFFEE MATE ICED COFFEE" in various public places to promote the
ready-to-drink offerings via video "submission" on TikTok using the
hashtag #CoffeemateContest, starting now through July 8th*. The catch? The brand is
looking for creative, unexpected and bold displays of love for iced
coffee (with safety first) – whether that's on the subway during
rush hour or presenting in front of a crowd. The real question is,
how will you brew it? No purchase necessary. Ends
7/8/24 at 11:59 PM ET. Open to 50 US & DC, 18+.
Void where prohibited. See official rules for full details at
coffeemate-dare.myshopify.com/pages/rules.
But that's not all! No video? No problem. Coffee mate will even
pay fans to order merch from their website, which carries a
variety of Iced Coffee DARE-inspired items, including shirts, hats,
tumblers and stickers. While supplies last, fans can place an order
at coffeemate.com/dare. This is Coffee mate's first merch
collection and is not only free, but also rewards purchasers with a
$10 or $15 digital gift card, depending on the item
selected. Offer ends 6/23/24 at
11:59 PM ET or while supplies last.
Limit one (1) item per household. See
coffeemate-dare.myshopify.com/pages/rules for full details and to
order.
"We know people are passionate about their iced coffee – just as
we are at Coffee mate – so we wanted to reward the most energetic
fans, for simply boasting (and drinking!) what they love," said
Leonardo Aizpuru, Nestlé Vice
President of Brand Marketing for the Beverage Division and Business
Unit. "Whether it's participating in our DARE challenge or sporting
Coffee mate Iced Coffee merch, fans can be rewarded for their
enthusiasm of all things iced coffee as we celebrate summer – but
remember, cold coffee is always in season with our new Iced
Coffee."
Coffee mate Iced Coffee features smooth coffee balanced with the
indulgence of Coffee mate liquid creamer fans know and love. The
delicious drink is currently available nationwide in two flavors,
French Vanilla and Caramel – simply pour over ice and enjoy!
To learn more, visit coffeemate.com/dare for inspiration, and
follow @coffeemate on Instagram, Facebook and X.
About Nestlé USA
Nestlé USA is committed to
unlocking the power of food to enhance quality of life for
everyone, today and for generations to come. The company's food and
beverage portfolio includes some of the most recognizable brands in
the United States including Coffee
mate, DiGiorno and Nestlé Toll House as well as category disruptors
such as Sweet Earth, and are in nearly every home in the country.
Nestlé USA also boasts the largest
coffee portfolio in the U.S., including Nescafé and Nestlé
Starbucks Coffee. Nestlé USA is
part of Nestlé S.A. headquartered in Vevey, Switzerland — the world's largest food
and beverage company, which has been named among "The World's Most
Admired Food Companies" by Fortune magazine for twenty-five
consecutive years. For more information, visit
nestleusa.com.
Contacts:
|
|
Rebecca Jakush
312-988-2281
rjakush@webershandwick.com
|
Madeline Ruberg,
Nestlé USA
571-457-3884
madeline.ruberg@us.nestle.com
|
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SOURCE Coffee mate®