Carnegie and Unibuddy partner to activate human connection in
student recruitment, using the power of AI and peer-to-peer
engagement to personalize the college search process and change how
higher ed recruits students.
WESTFORD, Mass., June 18,
2024 /PRNewswire-PRWeb/ -- Carnegie, a leader in
higher education marketing and enrollment strategy who champions
human connection in recruitment, is partnering with Unibuddy, a
leading international peer-to-peer marketing platform. The two
companies are committed to evolving the way colleges and
universities recruit by focusing on human connection and combining
AI with peer-to-peer engagement to provide students with more
personalized experiences to aid their college selection
process.
"I'm excited to partner with Unibuddy
because they share our belief in the power of human connection and
personalization," said Gary Colen,
CEO of Carnegie. "Leveraging AI with human connection will create
an even more engaging and meaningful recruitment journey for
students."
"I'm excited to partner with Unibuddy because they share our
belief in the power of human connection and personalization," said
Gary Colen, CEO of Carnegie.
"Leveraging AI with human connection will create an even more
engaging and meaningful recruitment journey for students."
Carnegie's mission is to connect students and colleges; they
deliver on this promise by generating real human connections
through innovative marketing and enrollment solutions. Carnegie
supports higher ed clients by building custom strategies that
increase engagement and conversions, and boost yield, using
data-rich practices to aid strategic decision-making. The Unibuddy
platform aligns with this approach, offering ample opportunity to
use student-generated insights and data to better personalize the
recruitment experience and build affinity through peer-to-peer and
community connections.
Unibuddy is a student engagement platform that provides higher
education institutions with the tools and insights to boost
prospective student conversion at every stage of the enrollment
funnel. By facilitating connections between prospective students,
current students, and alumni, Unibuddy offers students the
opportunity for community building before they even enroll. Meeting
students where they are, with individuals they want to connect
with, Unibuddy empowers students to make more confident decisions
about their future, helping institutions attract better-qualified
applicants and convert more invested enrollees.
Carnegie is excited to explore the bounds of what human
connection, AI application, and peer-to-peer engagement have to
offer the higher education industry. The first application is
working with clients on anti-melt and yield efforts this summer,
followed by a full cycle approach starting with top-of-funnel
strategies in the fall.
Both Carnegie and Unibuddy are thrilled to have the opportunity
to partner with another innovative and connection-driven team,
aiming to assist students in finding their post-secondary home and
to offer an innovative connection tool to enrollment managers
recruiting Gen Z and Gen Alpha.
For more information about Carnegie, please visit
carnegiehighered.com.
About Carnegie
Carnegie (Carnegie Dartlet LLC) is a higher education enrollment
marketing and strategy leader that delivers custom marketing and
enrollment solutions through integrated research, strategy, digital
marketing, lead generation, Slate optimization, Student Search,
creative, and web design + development. By generating quality
connections between universities and students, Carnegie drives
enrollment success for its clients. Learn more at
carnegiehighered.com.
About Unibuddy
Unibuddy is a student engagement platform that provides
enrollment leaders with a suite of products to boost student
conversion at every stage of the enrollment funnel by facilitating
peer-to-peer connections, community-building, and AI-driven
automation. Prospective students can virtually connect with current
student ambassadors, staff, and other incoming students along their
admission and enrollment journey to make more confident decisions.
Partnering with universities around the world since 2017, Unibuddy
has helped more than two million students at over 600 institutions
feel supported in making crucial decisions about their higher
education experience. For more information, visit unibuddy.com.
Media Contact
Christine Kramer, Carnegie
Dartlet LLC, 1 215-906-0234, ckramer@carnegiehighered.com,
http://carnegiehighered.com
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SOURCE Carnegie Dartlet LLC