The Dallas Property is Celebrating Outstanding Achievements and
Significant Growth in Room and Convention Occupancy.
DALLAS, June 18,
2024 /PRNewswire-PRWeb/ -- Marriott Dallas Allen
Hotel & Convention Center, part of Crescent Hotels &
Resorts — the nationally recognized operator of hotels and resorts
in the United States and
Canada, proudly announced its
outstanding achievements and accolades at the Crescent Hotels &
Resorts Annual Leadership Conference. The Dallas property is also celebrating
significant growth in both room rates and convention occupancy,
highlighting its increasing popularity and success in the
industry.
"Each award not only highlights the
property's deep commitment to excellence but also reinforces our
company-wide determination to continuously elevate hospitality
standards across all our properties," stated Michael George, CEO and Founder of Crescent
Hotels & Resorts.
This year, the Marriott Dallas Allen Hotel & Convention
Center garnered significant acclaim in the Full-Service category,
winning three prestigious awards. Among them was the "Hotel of the
Year" award, which recognizes exceptional achievements in guest
service, employee satisfaction, and community engagement. The
recognition underscores the property's dedication not only to
maintaining high standards of hospitality for its guests but also
to fostering a positive impact on its employees and community.
Complementing this top accolade, Jennifer Cano was awarded "Director of Sales
& Marketing of the Year." This award honors individuals who
demonstrate exceptional leadership, creativity, and effectiveness
in advancing their organization's sales and marketing initiatives.
It also celebrates those who not only meet but surpass strategic
goals through innovative approaches, making significant
contributions to their organization's overall success.
"We are immensely proud of the Marriott Dallas Allen Hotel &
Convention Center for earning these awards, which showcase their
unwavering dedication and exceptional service," stated Michael George, CEO and Founder of Crescent
Hotels & Resorts. "Each award not only highlights the
property's deep commitment to excellence but also reinforces our
company-wide determination to continuously elevate hospitality
standards across all our properties."
Remarkable Growth Since 2021
Despite the severe impact of the COVID-19 pandemic on hotel
occupancy rates, the Marriott Dallas Allen Hotel & Convention
Center, which opened just before the pandemic, has shown remarkable
growth in market share and various performance metrics. This growth
is reflected in impressive figures across several sectors:
- Room Bookings: Increased by 219%, primarily driven by a
remarkable 341% rise in group bookings.
- Banquets and Catering (B&C): Achieved substantial growth of
284%, highlighting the hotel's capability to host a wide range of
events.
- Venue Bookings: Saw a significant uptick of 239%, reflecting
the appeal of the property's state-of-the-art facilities.
- Guest Experience: Improved by 20%, underscoring the hotel's
commitment to providing exceptional service and achieving a high
guest satisfaction rating within the Marriott system.
- "Top 100 Employer": Recognized for its commitment to employee
satisfaction and creating a positive work environment.
This impressive performance is a testament to the hotel's
strategic initiatives and ability to cater to the diverse needs of
its clientele. The Marriott Dallas Allen Hotel & Convention
Center continues to set new standards in the hospitality industry,
attracting both local and international guests.
Growth in Conventions and Occupancy
This recognition period coincides with a significant growth
phase for the Marriott Dallas Allen Hotel & Convention Center.
To further leverage its unique position as the only full-service
hotel in Allen, Texas, with an
integrated convention and meeting center, the property has formed a
strategic partnership with the Allen Convention & Visitors
Bureau. Through this collaboration, the hotel benefits from
extensive planning assistance and marketing support, ensuring the
success of each event hosted. This partnership not only elevates
the hotel's profile but also strengthens Allen's reputation as a premier event
destination.
Recently, the property hosted its largest event to date,
attracting over 12,000 attendees over four days. With 81,000 square
feet of adaptable event space, including the expansive Terrell Hall and the elegant Starlight Ballroom,
the hotel expertly tailors its facilities to meet the diverse
requirements of both large-scale conferences and exclusive
gatherings.
Elevated Guest Offerings
In line with these achievements, the hotel has introduced weekly
property activations that cater to both guests and the public,
featuring gourmet tastings, indoor and outdoor live entertainment,
and happy hour specials. Guided by General Manager Chris Browell, the property also offers
exclusive, invitation-only Chef Dinners, led by Executive Chef
Tommy Thompson and Director of Food
& Beverage Gabriel Robles. These
dining events, designed for small groups, showcase sophisticated
culinary techniques and unique flavors, providing an unforgettable
experience.
With impeccably styled interiors, warm Texas hospitality, and exceptional culinary
offerings in a city renowned for having more than 5 million square
feet of shopping, 250+ restaurants, 1,800+ acres of parkland,
including 80+ miles of hike and bike trails, the Marriott Dallas
Allen Hotel & Convention Center offers an ideal backdrop for
both leisure getaways and corporate gatherings.
About Crescent Hotels & Resorts
Crescent Hotels & Resorts is an award-winning, nationally
recognized, operator of hotels and resorts with over 120 properties
in the United States &
Canada. Crescent is one of the few
elite management companies approved to operate upper-upscale and
luxury hotels under the brand families of Marriott, Hilton, and
Hyatt. Crescent also operates a collection of independent and
lifestyle properties under the Latitudes Collection umbrella. These
properties include PGA National Resort, Horseshoe Bay Resort, and
The Opus Westchester, Autograph Collection. Powered by innovative,
forward-thinking experts, Latitudes is a modern management platform
for lifestyle hotels and resorts where creative concepts connect
with modern travelers from urban boutique hotels to oceanside
luxury resorts.
Crescent's clients include premiere REITs, private equity firms
and major developers. For more information, please visit
www.crescenthotels.com and www.latitudesbycrescent.com or connect
with Crescent on LinkedIn.
Media Contact
Sarah Viollis, Crescent Hotels
& Resorts, 1 845-358-3920 16, sviollis@ciicpr.com,
https://www.crescenthotels.com
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SOURCE Crescent Hotels & Resorts