DAS Technology Waiving Subscription Fees, Offering CX Technology to Dealerships Experiencing CRM or DMS Disruptions
25 June 2024 - 5:43AM
Business Wire
DAS SaaS middleware technology provides
valuable lead response and messaging solutions during other
vendors’ CRM/DMS service disruptions
DAS Technology, automotive’s leading consumer engagement SaaS
technology company, with the industry’s first next-level Consumer
Data and Experience Platform® (CDXP), is assisting automotive
dealerships experiencing service disruptions with other vendors.
The company is waiving subscription fees for new activations of
lead response messaging, SMS solutions, and custom microsites for
auto dealers impacted by any other vendor’s Consumer Relationship
Management (CRM) and Dealer Management System (DMS) outages.
Within hours of the outage, DAS Technology's current dealership
clients were offered new features, at no additional cost, to allow
them to route leads and communications around non-functioning
CRM/DMS systems. The company also contacted the vendor experiencing
challenges, offering them no-cost assistance as their industry
partner. DAS Technology’s Digital Air Strike SaaS middleware
platform integrates with over 200 data providers, enabling it to
continue to deliver value and mission-critical communications from
dealers to consumers.
Many DAS clients are already taking advantage of the company’s
assistance, including Royal Automotive Group and Seeger Toyota.
“This past week, DAS was quick to partner with us to leverage
their Response Logix solution to ensure that we could continue to
communicate with our customers and prospects when other vendor
systems were not operating,” said Kevin Cravo, sales director at
Royal Automotive Group in Tucson, AZ. “We can work our leads in
their platform, including sending emails and texts to consumers,
without losing data. DAS Technology has always been innovative and
fast-acting, giving us a real advantage.”
“I can't tell you how much I appreciate how fast the Digital Air
Strike team sent out communication to our clients, alerting them
how to reach us while our other system is down,” said Christine
Seeger, assistant general manager at Seeger Toyota in St. Louis,
MO. “Thank you so much for the proactive support during this
stressful time.”
Leading OEMs and dealerships see the value that DAS brings with
a suite of SaaS middleware CX technology that integrates with and
sits between other vendor systems. This technology collects and
leverages data to proactively engage consumers with the right
message at the right time.
The DAS AI-enabled Response Path messaging solution fields
questions, collects leads, and schedules sales and service
appointments on the dealer’s website or through DAS Power Text
communication. Consumers can also get vehicle quotes and trade-in
values in the messaging window. Response Path is available for
dealers impacted by CRM or DMS outages at no subscription fee for
the next month. The solution can be configured for any dealer, even
non-DAS clients, within 45 minutes.
The patented DAS Response Logix lead response technology
provides custom vehicle quotes by email and text directly to dealer
prospects. It also builds a personalized microsite for every
consumer in minutes so they can see available vehicles of interest.
DAS has developed a solution to ingest all leads from a dealer’s
lead sources and send out consumer responses immediately without
needing the CRM to function. DAS is providing these new customized
features for dealers who are subscribed to Response Logix for free
during the disruption.
“We have always been focused on supporting the automotive
industry to overcome challenges, whether with vendor communication
disruptions, lead follow-up, or improving consumer satisfaction,”
said Alexi Venneri, co-founder and CEO of DAS Technology. “Since
2010, our CX technology has helped dealers pivot and better manage
consumer communication, social media, and reputation management,
which started with solving challenges during the recession.
“A decade later, DAS helped dealers with pandemic messaging to
better schedule appointments, allow for social distancing, and
explain sanitization practices. And now, when other vendors
experience outages, we can give consumers and dealerships a
streamlined way to provide vehicle quotes and schedule
appointments, all without losing crucial data that would otherwise
be lost using only manual tools and personal emails or cell
phones,” Venneri said. “Helping consumers have a five-star
car-buying and servicing experience has always been core to our
company’s mission and values. DAS provides thousands of dealerships
nationwide with valuable messaging and an insurance policy.”
Dealers can reach a DAS team member 24/7 to receive a tailored
plan for their dealership, including a free audit to show help that
can be provided immediately. Dealers and OEMs can call
888-713-8958, email sales@digitalairstrike.com, or visit
dastechnology.com.
About DAS Technology
DAS Technology is a leading SaaS consumer engagement technology
company that helps consumers have a better experience by assisting
retailers in leveraging innovative communication platforms to
engage consumers better. DAS features the automotive industry’s
first next-level Consumer Data & Experience Platform® (CDXP),
enabling over 9,200 retailers, partners, and OEMs to increase
consumer response and lead conversions by leveraging patented
AI-powered digital technology to generate measurable ROI. A pioneer
in digital response, social media technology, and consumer
engagement solutions, DAS Technology deploys omnichannel messaging,
mobile apps, software, and consumer engagement technology to
monitor, respond to, and improve customer experiences, converting
more consumers into customers for businesses in the United States,
Canada, and 32 additional countries. DAS Technology divisions
include Digital Air Strike, AUTOVATE, BestRide.com, LotVantage, and
3 Birds. More information is available at dastechnology.com.
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Media Contact: Hayley Ringle (480) 421-5959
hringle@dastechnology.com