Prestigious international annual awards
program honors standout AI and machine learning solutions and
companies
SAN
FRANCISCO, July 1, 2024 /PRNewswire/ -- Skai, a
leading omnichannel advertising platform, today announced that it
has been named the winner of the "Best AI-Based Solution for
Advertising" award in the seventh annual AI Breakthrough Awards
program. This honor highlights Skai's innovative AI Dayparting
feature and was bestowed by AI Breakthrough, a leading market
intelligence organization that recognizes the top companies,
technologies, and products in the global Artificial Intelligence
(AI) market today.
With retail media growing faster than almost any other type
of ad spend, according to eMarketer, it's been incumbent on
advertisers to maximize their budgets on this channel. One way has
been by taking full advantage of Amazon Marketing Stream, a
push-based messaging system that delivers hourly Amazon Ads
campaign metrics and information on campaign changes through an
API.
To enable these advertisers to get in front of their relevant
audiences when they're most likely to make a purchase, Skai
developed AI Dayparting, a unique capability for intraday bid
modification that:
- Visualizes Amazon Marketing Stream signals in an
easy-to-analyze way.
- Surfaces AI-generated recommendations for the ideal times to
increase and decrease bids so advertisers can direct their budgets
to the best converting times throughout the day.
- Allows recommendations to be automatically implemented without
any manual intervention.
With Skai's AI Dayparting, advertisers are confidently able
to put their money behind ads that run during peak shopping times
while minimizing effort and media waste. For example, when
beauty-tech incubator Future Beauty Labs (FBL) needed to promote
three premium cosmetics brands in the US during a highly
competitive sales season from February to April 2023, the company and its agency partner
leveraged AI Dayparting in Skai's platform to shift from manual
dayparting strategies to a streamlined, AI-powered approach that
utilized hourly Amazon Marketing Stream insights. The results were
significant time savings and enhanced performance, including 34% to
61% ROAS across FBL's brands.
"We're thrilled to receive this award from AI Breakthrough.
Skai's AI Dayparting truly is a breakthrough in the marketplace
because other solutions, at best, simply visualize Amazon Marketing
Stream signals — they do not provide recommendations from which
advertisers can take action," said Guy
Cohen, Chief Product Officer at Skai. "We've made it easier
for our clients to receive actionable insights, saving them time
while maximizing their conversions."
The mission of the AI Breakthrough Awards is to honor excellence
and recognize the innovation, hard work and success in a range of
AI and machine learning related categories, including Generative
AI, Computer Vision, AIOps, Deep Learning, Robotics, Natural
Language Processing, industry specific AI applications and many
more. This year's program attracted more than 5,000 nominations
from over 20 different countries throughout the world.
"The optimization provided by AI Dayparting is significantly
improving the efficiency and effectiveness of campaigns for
advertisers working with Skai," said Steve
Johansson, managing director, AI Breakthrough. "Skai's tool
delivers actual recommendations from which advertisers can take
action. It enriches Amazon Ads campaigns with a data-driven
strategy, precise control, robust performance insights, and
improved ROI – all powered by AI. Congratulations to Skai on
winning our 'Best AI-based Solution for Advertising' award!"
About Skai
Skai is an omnichannel advertising
platform, uniquely enabling brands and agencies to run data-driven
programs across walled garden media. It empowers both media leaders
and activation teams to drive impactful results from their
advertising program with AI-powered decisioning, activation and
optimization solutions. Its partners include Google, Amazon Ads,
Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo,
TikTok, Snap, Pinterest, Meta and more.
For over a decade, Skai has earned trust from notable brands
such as Reckitt, Doordash, Sony, Philips, and L'Oreal. Renowned for
innovation and a values-driven culture, Skai is headquartered in
San Francisco and has eight
international locations.
Visit skai.io for more information.
About AI Breakthrough
Part of Tech Breakthrough,
a leading market intelligence and recognition platform for global
technology innovation and leadership, the AI Breakthrough Awards
program is devoted to honoring excellence in Artificial
Intelligence technologies, services, companies and products. The AI
Breakthrough Awards provide public recognition for the achievements
of AI companies and products in categories including Generative AI,
Machine Learning, AI Platforms, Robotics, Business Intelligence, AI
Hardware, Computer Vision and more. For more information
visit AIBreakthroughAwards.com.
Tech Breakthrough LLC does not endorse any vendor, product or
service depicted in our recognition programs, and does not advise
technology users to select only those vendors with award
designations. Tech Breakthrough LLC recognition consists of the
opinions of the Tech Breakthrough LLC organization and should not
be construed as statements of fact. Tech Breakthrough LLC disclaims
all warranties, expressed or implied, with respect to this
recognition program, including any warranties of merchantability or
fitness for a particular purpose.
Media Contact: 5WPR skai@5wpr.com
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SOURCE Skai