Avocados from Peru Named Official
Avocado and Superfood of Chicago
Fire FC; Launch the #AvoFire Ultimate Soccer Sweepstakes
CHICAGO, July 1, 2024
/PRNewswire/ -- Chicago Fire FC and Avocados from Peru today announced an exciting new
partnership naming Avocados from Peru as the Official Avocado and Superfood of
Chicago Fire FC. The partnership
will create a variety of co-branding and activation opportunities
in-stadium at Fire matches, across social and digital channels, and
throughout the greater Chicagoland area. Additionally, in
collaboration with Mariano's Supermarkets, the Fire and Avocados
from Peru have launched the
#AvoFire Ultimate Soccer Sweepstakes providing Fire fans the
opportunity to win an AVO Fire Co-branded 2024 Tesla Model Y.
Through the #AvoFire Ultimate Soccer Sweepstakes fans
will have the opportunity to win an array of different prizes,
including Chicago Fire VIP
experiences, a Mariano's shopping spree, and the highlight of the
sweepstakes – the AVO Fire Co-branded 2024 Tesla Model Y, wrapped
in Fire-themed decals featuring the logos of Avocados from
Peru, Mariano's, and the
Chicago Fire. Fans can enter the
#AvoFire Ultimate Soccer Sweepstakes starting on
June 30 by registering at
chicagofire.com/avocados or at their local Mariano's market, via a
QR code that will appear on the AVO Fire Co-branded Vehicle as it
moves throughout Chicago and
Chicago Fire, Mariano's and
Avocados from Peru Instagram channels, The #AvoFire Ultimate
Soccer Sweepstakes will run until September 16, 2024, which marks National
Guacamole Day. Three semifinalists will be chosen at random with
the winner of the #AvoFire Ultimate Soccer Sweepstakes being
determined by halftime competition during the Club's match against
Toronto FC on September 28, 2024.
"Chicago Fire FC is thrilled to
be launching this new, exciting partnership with Avocados from
Peru," said Chicago Fire FC Senior Vice President,
Corporate Partnerships Goyo Perez. "The #AvoFire Ultimate Soccer
Sweepstakes is such a fun and interactive way to engage with
the people of Chicago, allowing us
to introduce more individuals to the Fire, while also promoting the
availability and wonderful health benefits provided by Avocados
from Peru. This is such a unique
partnership and we're grateful to join Avocados from Peru on this journey."
"Avocados From Peru is excited to be launching our latest sports
partnership and the #AvoFire Ultimate Soccer Sweepstakes
with Chicago Fire FC," said
Peruvian Avocado Commission Chief Executive Officer Xavier Equihua. "With Major League Soccer the
fastest growing North American sports league, we're very much
looking forward to interacting with such a diverse audience and
working with the Fire to promote the importance of eating healthy
and living green to fans around the greater Chicagoland area."
In addition to the #AvoFire Ultimate Soccer Sweepstakes,
as part of the partnership, the Fire and Avocados from Peru will work together to highlight the
health benefits that avocados provide through a variety of
activations across Fire social and digital channels, in-stadium
signage and LED screens, and pre-match activations. The AVO Fire
Co-branded Tesla will also be on display at the Fire
Pitch throughout the Sweepstakes and will on-site for all MLS
regular season home matches at Soldier Field and SeatGeek Stadium
from July 3 to September 28, where
fans will have the opportunity to view the car and scan the QR code
for another chance to win.
The Fire return to the lakefront on Wednesday, July 3 to host the Philadelphia Union
at 7:30 p.m. CT at Soldier Field. In
honor of our nation's founding, the Club will be celebrating
Independence Day early, with the match serving as Fireworks Night,
where fans can take in a post-match patriotic display. Tickets for
the July 3 match versus the Union are
available starting at $35 and can be
purchased HERE via Ticketmaster or by calling 888-MLS-FIRE. The
match will also be broadcast globally on Apple TV, streamed in
English on wlsam.com, and transmitted locally in Spanish on WRTO
1200 AM.
For additional information on Chicago Fire FC, including information on the
2024 MLS Season, please visit: chicagofirefc.com. For regular Club
updates, follow Chicago Fire FC on
Twitter (@chicagofire and @vamosfire using hashtags #CF97
and #VamosFire), Instagram (@chicagofire), TikTok (@chicagofire),
and Facebook at facebook.com/chicagofire/.
About Chicago Fire
FC
Chicago Fire FC is an
American professional soccer club that competes in Major League
Soccer (MLS). The Club was founded on October 8, 1997, on the 126th anniversary of the
Great Chicago Fire. The Fire have won six major domestic
championship titles, including the 1998 MLS Cup, the 1998,
2000, 2003, and 2006 Lamar Hunt U.S. Open Cups, as well as the 2003
MLS Supporters' Shield. The Club's charitable arm, the
Chicago Fire Foundation, was
recognized as ESPN's 2019 Sports Humanitarian Team of the Year. The
Fire plays their home matches at historic Soldier Field. For
more information, visit chicagofirefc.com.
About the Peruvian Avocado Commission
The Peruvian
Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2010 to
increase the consumption/demand for Avocados from Peru through advertising, retail promotion and
public relations. The PAC's promotional activities are conducted
under the guidelines of the federal promotion program for Hass
avocados, which is under the oversight of the USDA. Detailed
information regarding these programs will be announced throughout
the season. Avocados from Peru
will be available in the U.S. from June through October. For more
information about the PAC, please visit www.avocadosfromperu.com or
email info@avocadosfromperu.com.
Contact Information
Jess
Braveman
Senior Manager, Communications
Chicago Fire FC
jbraveman@chicagofirefc.com / (774) 258-0994
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SOURCE Chicago Fire Football
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