PRINCETON, N.J., July 16,
2024 /PRNewswire/ -- Hoot Health, Inc., a leader
in video CRM and marketing automation for healthcare providers,
proudly announces the launch of its groundbreaking AI-powered
automated patient education campaigns specifically designed for Dry
Eye Disease (DED). This innovative solution aims to empower Eye
Care Professionals (ECPs) with advanced tools to enhance patient
engagement, boost conversion rates, and improve treatment adherence
for Dry Eye conditions.
Addressing Key Challenges in Dry Eye Patient Care
A significant challenge for ECPs is the limited time available
to educate patients about Dry Eye disease and the benefits of
specialized in-clinic treatments. This often results in missed
follow-up appointments and underutilization of prescribed
treatments, leading to suboptimal patient outcomes and lost revenue
opportunities for practices.
Hoot's Solution: Enhancing Patient Engagement through
Automated Video Campaigns
Hoot's innovative approach utilizes automated drip marketing
campaigns featuring personalized, educational videos delivered at
the point of diagnosis. This method is designed to educate patients
about Dry Eye disease and various effective treatments such as
Intense Pulse Light (IPL), Thermal Pulsation, Radio Frequency (RF),
Low Level Light Therapy (LLLT) and more. By integrating
point-of-care education in the doctor's workflow, Hoot enhances
patient understanding, increases appointment adherence, and boosts
treatment acceptance rates. This comprehensive strategy leverages
proven content marketing techniques to significantly improve
patient engagement and drive revenue growth for ECPs.
The Growing Demand for Video-Based Patient
Education
Modern patients increasingly prefer video-based content for
learning about medical conditions and treatment options. Hoot's
innovative approach includes informative videos on topics such as
Dry Eye Disease, Meibomian Gland Dysfunction, Aesthetics and
detailed explanations of treatment benefits of procedures like IPL
and RF therapies. These videos are designed to bridge the
communication gap between ECPs and patients, ensuring better
understanding and informed decision-making.
CEO Statement
According to Bob Miglani, CEO of
Hoot, "The bond between doctors and patients has been fractured,
and our technology aims to restore that trust by leveraging
technology. Our Dry Eye marketing automation platform is designed
to support ECPs in delivering enhanced patient care and driving
practice growth in the years ahead."
About Hoot Health, Inc.
Hoot Health, Inc. is at the forefront of marketing automation
solutions tailored for healthcare providers, aimed at maximizing
patient conversion and practice revenue.
Learn more:
www.GetHoot.com.
IPL Marketing
Dry Eye Marketing
Gethoot.com/investors
Contact: Bob Miglani bob@gethoot.com. Follow Bob on
LinkedIn: https://www.linkedin.com/in/bobmiglani/
View original content to download
multimedia:https://www.prnewswire.com/news-releases/hoot-revolutionizes-dry-eye-management-with-automated-patient-education-and-marketing-solutions-302197181.html
SOURCE Hoot Health, Inc.