Leading Infrared/Red-Light Sauna Franchise
Ramps Up Member Experience through Exclusive Silient™
Partnership
COSTA
MESA, Calif., July 16,
2024 /PRNewswire/ -- Perspire Sauna Studio, the
country's largest sauna franchise specializing in full spectrum
infrared (IR) and red-light therapy (RLT), has announced the
highly-anticipated introduction of the brand's newest modality: the
proprietary Perspire Sauna Studio "SNØ Shower."
The "SNØ Shower" is Perspire's proprietary response to the
growing popularity of contrast therapy – the practice of healing
one's body by exposing it to both high levels of heat and frigidly
low temperatures, in immediate succession of one another. This
innovative experience delivers a refreshing, 45-degree blast
through by way of their rainfall showers, using a state-of-the-art
Silient™ cold water chiller system.
This modality add-on is named after the Norwegian practice of
"snøbading" or "snow bathing," where it's customary to jump in the
snow post-sauna for a refreshing jolt of energy. The tradition
perfectly relates to the experience this new modality will deliver,
and which affords members with a variety of scientifically-backed
health benefits:
- Improved energy and mood through the release of endorphins
- Muscle recovery, pain management, and reduced inflammation
through constriction of blood vessels
- An ignited metabolism while the body works hard to get back to
homeostasis
"Our exclusive 'SNØ Shower' system seamlessly integrates into
our infrared sauna experience, offering members all the benefits of
cold plunging without the operational complexities," Lee Braun, Founder and CEO of Perspire Sauna
Studio, shared. "Introducing this new modality will not only
enhance the guest experience and expand upon the range of health
benefits we offer, but it will also further set us apart in the
marketplace."
According to Braun, Perspire Sauna Studio began exploring that
integration only after surveying 40,000 guests and members, who
voiced overwhelming support for cold therapy. Now, SNØ showers have
launched in 2 studio locations, including Sarasota and Winter
Park, Florida. New studios in Williamsburg, NY and
Long Beach, CA will open in early
fall with the new SNØ showers, with the expectation that half of
franchise studios nationwide will be actively offering the service
by the end of 2025.
"Silient Cold Therapy Systems is excited to partner with the
outstanding national Perspire Sauna Studio brand. Our companies are
fully aligned on the mission of achieving daily personal
improvement by combining cutting-edge experiences with time-tested
health and wellness practices," said Mark
Palchak, CEO of Silient.
Perspire Sauna Studio is seeking single-unit and multi-unit
franchisees interested in new career opportunities or diversifying
their current portfolios. To learn more about the brand's
franchising opportunities, visit
https://www.perspiresaunastudio.com/franchise/.
About Perspire Sauna Studio:
Perspire Sauna Studio is the fastest-growing infrared sauna and
red-light therapy franchise in the U.S. The science-based,
technology-driven, wellness company provides guests with a
modern-day experience of a centuries-old practice through elevated
infrared (IR) sauna and red-light therapy (RLT), and contrast
therapy. The brand was established in 2010 by Founder & CEO
Lee Braun, to expand into major
markets throughout the U.S. and further instill its vision of
making the infrared sauna experience accessible to all. The company
has awarded 200+ franchise licenses, with 59 open studios across
the U.S.
Media Contact: Conner
Gossel, Fishman Public Relations, cgossel@fishmanpr.com or
937-545-9812
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SOURCE Perspire Sauna Studio