LG is proud to be an official sponsor of
Toronto FC and decorate the team's jersey sleeve with the
second-ever logo patch
TORONTO, July 17,
2024 /CNW/ - LG Electronics Canada, Inc. (LG)
and Maple Leaf Sports and Entertainment (MLSE) are pleased to
announce the expansion of their multi-year partnership to include
Toronto FC.
The new partnership will introduce the LG logo on the right
sleeve of the team's jerseys this season. The new sleeve patch will
debut when Toronto FC players take the pitch at Chase Stadium on
Wednesday, July 17 as they take on
Inter Miami CF. This marks the second sleeve patch partnership in
club history.
"Toronto FC fans wear their dedication and heart on their
sleeve, and we are proud to weave LG into the fabric of our kits
that TFC players and fans sport passionately," said Jordan Vader, Senior Vice President, Global
Partnerships, MLSE. "Building on the longstanding relationship
between LG and MLSE, we are thrilled to expand this partnership to
Toronto FC and deliver unparalleled experiences for soccer fans in
our stadium and beyond."
The multi-year partnership between LG and Toronto FC is an
extension of the organization's fifteen-year collaboration with
MLSE in providing innovative technology solutions to its venues and
enhancing the fan experience for its teams. In addition to the new
patch, LG will also become the proud title sponsor of West Club at
BMO Field. Positioned at section 123, the newly named LG Club
offers members an elevated matchday experience along with playing
host to unique activations and events.
"We are honoured to strengthen our longstanding partnership with
MLSE by welcoming Toronto FC into our collaboration," adds Kevin
(Ki Yong) Yim, President and CEO, LG Electronics Canada. "This
expansion highlights our shared values of innovation and enhancing
the everyday lives of our customers. At LG, we are dedicated to
making our Life's Good ethos a reality. Together with MLSE and
Toronto FC, we are excited to continue delivering exceptional
experiences and innovative products that resonate with fans and
customers alike."
As a proud sponsor of the Toronto Maple Leafs, Toronto Raptors,
Raptors 905, Toronto Marlies, Raptors Uprising Gaming Club and now
Toronto FC, the partnership includes LG's extensive product line-up
of televisions, home appliances including ranges, refrigerators and
dishwashers, IT solutions including monitors and projectors, Air
Solutions and Digital Signage.
The partnership between LG and MLSE also extends to MLSE
Foundation, which works to provide equitable access to sport and
opportunity on the playing field that leads to success and
opportunity off the playing field. LG continues to support
MLSE Foundation through the LG Community Heroes initiative launched
in 2020, which celebrates the work that Maple Leafs and Raptors
fans and affiliated charities do in their communities to create
Life's Good moments for those who need it most.
About LG Electronics Canada, Inc.
LG Electronics
Canada, Inc. is the Canadian subsidiary of LG Electronics Inc., a
$68 billion USD in global sales innovator in technology and
manufacturing headquartered in Seoul, South Korea. LG Electronics Canada,
with its head office in Toronto,
Ontario, is comprised of four business units - Home
Appliance, Home Entertainment, Business Solutions and Air
Solutions. LG Electronics Canada is focused on delivering
award-winning products known for blending style and technology.
These innovative products include TVs, audio solutions and portable
devices, home appliances, residential and commercial air solutions,
computer monitors and laptops, and industry-leading OLED and LED
digital display solutions. For more information, please visit
lg.ca.
SOURCE LG Electronics Canada