Beloved Southern quick-service restaurant
known for its bold sauces and hand-breaded Chicken Fingerz launches
its classic sauces for consumers to purchase at local and national
retailers
ATLANTA, July 17,
2024 /PRNewswire/ -- For the first time ever, saucy
chicken chain Zaxbys is bringing its legendary sauces to retail
customers nationwide. Known for its famous Chicken
Fingerz™ and signature sauces, Zaxbys' new product line meets
the demand of flavor-craving consumers with three bottled
fan-favorite sauces including: Zax Sauce®, Spicy Zax Sauce® and
Tongue Torch® Sauce now available for customers to dip, dunk
and drizzle with any meal from the comfort of their homes.
Zaxbys has always encouraged fans to be bold and original, a
dedication that has fueled its growth and defined its restaurant
heritage for over 30 years. Now, consumers can experience Zaxbys'
iconic sauces on the go or at home nationwide. Even longtime fans
who may no longer live near a Zaxbys restaurant can now savor the
same irresistible taste from afar, ensuring they never have to be
bland again.
"Sauce has been woven into the fabric of Zaxbys since 1990, and
just like our delicious chicken, customers can't get enough of our
signature sauces," said Patrick
Schwing, Chief Marketing and Strategy Officer at Zaxbys.
"Our partnership with Litehouse for the retail development of our
acclaimed saucefolio will help us reach a new group of consumers,
and our current fans, in grocery store aisles and online retailers.
Zaxbys fans will soon have a new way to enjoy our famous sauces at
home to upgrade their everyday meals and spice things up."
Just in time for summer, Zaxbys' new sauces are hitting shelves
at Southeast grocery stores, including Walmart, Kroger,
Winn Dixie, and online via Amazon to
pack a flavorful punch in consumers' favorite dishes. The product
lineup will include 16-oz plastic bottles of Zaxbys' bold and zesty
classics:
- Zax Sauce®: A recipe so secret, it's locked in a vault
(literally). The legendary Zax Sauce® is a creamy, tangy sauce with
a blend of signature spices.
- Spicy Zax Sauce®: Spicy Zax Sauce® is a twist on the
famous Zax Sauce with some added heat. Can you handle it?
- Tongue Torch® Sauce: With aged peppers, garlic and
mustard seeds, Tongue Torch® Sauce has become an instant fan
favorite.
Consumers can keep it saucy with the new Zaxbys sauce lineup
beginning July 2024. Zaxbys sauces
will be available regionally across the
United States in the South and Southeast in the shelf-stable
sauce aisle in grocery stores, Walmart, Kroger, Winn Dixie, and on Amazon.com for a suggested
retail price of $4.48 - $4.98. For more information, visit
https://www.zaxbys.com/.
About Zaxbys
Founded in 1990, Zaxbys® is
committed to serving delicious Chicken Fingerz™, Zalads®, wings,
and signature sauces with Southern hospitality and a modern twist.
Zaxbys has 950 locations in 17 states and is headquartered
in Atlanta, Ga. For more information,
visit zaxbys.com or zaxbysfranchising.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/zaxbys-brings-its-signature-sauces-to-flavor-craving-customers-this-summer-302198658.html
SOURCE Zaxbys