Rémy Martin & USHER Celebrate Their
Long-Standing Partnership with Tour Sponsorship
and
Nationwide Sweepstakes
NEW
YORK, July 17, 2024 /PRNewswire/ -- Rémy
Martin, today announces its sponsorship of the North American leg
of Grammy award-winning global superstar USHER's highly-anticipated
"Past Present Future" Tour. This dynamic partnership features a
nationwide sweepstakes and exclusive specialty cocktails, creating
an unforgettable journey where the rich notes of Rémy Martin blend
seamlessly with USHER's iconic music. Celebrating its 300-year
anniversary, Rémy Martin shares a unique mission with iconic global
superstar USHER in connecting past, present, and future —presenting
this as the ultimate collaboration.
To build excitement ahead of the tour, Rémy Martin unveils a
sweepstakes giving fans the opportunity to win tickets to a concert
during the tour. Fans can enter the sweepstakes on the website or
by scanning select QR codes available in stores and in out-of-home
advertising - available on August 12.
This sweepstakes will be live from July 17
to October 31.
Accompanying the tour, Rémy Martin and USHER will also host a
series of exclusive VIP fan experiences, each of which will
highlight a unique cocktail experience, featuring a selection of
specialty cocktails where Rémy Martin 1738 Accord Royal, VSOP and
XO take center stage. Cocktails created for the tour include The
Rémy La Pêche Noire, which spotlights Rémy Martin 1738 Accord
Royal, The Coming Home which captures the opulence of Rémy Martin
XO, and The Rhythm and Ginger, highlighting Rémy Martin VSOP.
USHER and Rémy Martin celebrating the past, present, and future
on tour together reinforces the impact of their ongoing
partnership. The two have each built exceptional legacies,
including a past of dynamic visionaries and a present of heightened
innovation, which sets the path for a future of continuous
craftsmanship and creative activation. USHER's profound
appreciation for the exquisite taste of Rémy Martin and the brand's
savoir-faire is evident in their enduring partnership.
"As we continue to support USHER during this legendary year,
we're proud to pass the javelin on to the next generation of cognac
drinkers and music lovers," said Nicolas
Beckers, Chief Executive Officer, Rémy Cointreau
Americas. "Through our tour partnership and sweepstakes, Rémy
Martin is reaching clients where they are, offering unforgettable
moments of celebration and connection."
"This tour is a celebration of the past, present and
future. Teaming up with Rémy Martin, a brand that's felt like
family for more than a decade and has been crafting cognac for 300
years, is the perfect collaboration in bringing the tour to life
across the U.S.," says USHER. "Together, we honor the legacy
of music and cognac, celebrating our shared history while looking
forward to an exciting future."
USHER and Rémy Martin have been longtime collaborators, building
on their long-standing relationship since the OMG World Tour over a
decade ago. This sponsorship continues their history of working
together, from their "Life Is A Melody" campaign in 2023 to
exclusive celebratory experiences at major events and integrations
within USHER's "Coming Home" album and Into the Groove content
series. In 2021, they announced the "Team Up For Excellence - The
Film" campaign to celebrate the blending of music and cognac. In
2022, they partnered on an innovative collaboration using A.I.
technology. With a profound appreciation for Rémy Martin's
exquisite taste and savoir-faire, USHER's affinity for the brand is
evident in their enduring partnership. Together, they elevate
entertainment, music, and spirits, exploring endless possibilities
through their creative synergy that celebrates the past, energizes
the present, and inspires the future.
To enter the sweepstakes, please visit UsherTour.RemyMartin.com.
For more information, please follow along on social media at:
Instagram @RemyMartinUS | Twitter @RemyMartinUS |
Facebook RemyMartinUSA #RemyMartinxUsher
Sweepstakes Rules
No purchase necessary to enter or win. Purchasing a product will
not improve your chances of winning. Must be legal U.S. resident of
the fifty (50) U.S. or D.C., age 21 or older. Registration begins
at 12:00a ET 7/17/2024 and ends at
11:59p ET 10/31/2024. To enter, and for complete official rules
including eligibility, prize descriptions and ARV, scan the QR code
or directly visit https://UsherTour.RemyMartin.com. Odds of winning
based upon number of eligible entries. No alcoholic beverage is
part of any prize award. Void wherever prohibited or restricted by
law. ©2024 E. RÉMY MARTIN & CO. PLEASE DRINK RESPONSIBLY.
SPONSOR: Rémy Cointreau USA, Inc., NY, NY 10104.
ABOUT RÉMY MARTIN
Since 1724, the House of Rémy Martin has produced exceptional
cognacs. A profound love of the land, a continuity of family
ownership and a passionate commitment to excellence has sustained
Rémy Martin for three centuries. As a result of its masterful
blends, generations of tradition in Cognac and multi award-winning
achievements, it consistently appeals to the world's most
discerning connoisseurs. Rémy Martin specializes in Cognacs Fine
Champagne, including Rémy Martin® XO, Rémy Martin
Tercet®, Rémy Martin 1738 Accord Royal®, Rémy
Martin Club® and Rémy Martin® V.S.O.P. For
additional information, visit www.RemyMartin.com.
ABOUT RÉMY MARTIN 1738 ACCORD ROYAL
Born from the cask
and named after a royal approval, Rémy Martin 1738 Accord Royal is
a truly distinctive cognac. Its exceptional smoothness and rounded
oakiness starts with the toasting of the casks, before the
eaux–de–vie even begin to mature. This unique aromatic profile is
then revealed through a rigorous selection of eaux–de–vie.
Recognized for its outstanding quality year after year in
international competitions, including winning The Cognac Masters
2023 gold medal, Rémy Martin 1738 Accord Royal celebrates true
depth of character and the sheer indulgence of sharing good
moments.
ABOUT RÉMY MARTIN XO
Rémy Martin XO, which was named
Cognac of the Year 2022 by USA
Spirits Ratings, is the signature of our Cellar Master who with his
expertise blends hundreds of eaux-de-vie. An opulent, radiant blend
of eaux-de-vie sourced in Petite and Grande
Champagne. Exceptionally smooth and full-bodied, it reveals
its aromas progressively, starting with plum, mature fig and
candied orange, opening on spicy notes with a hint of nutmeg and
freshly crushed hazelnuts and finishing on gourmet notes of roasted
cocoa beans, honey and ginger. It is the icon of Rémy Martin, the
reference of the House, the Cognac par excellence for excellent
moments.
ABOUT RÉMY MARTIN VSOP
It was the first VSOP Cognac
Fine Champagne blend ever created, it is the reference of the house
in its frosted black bottle & an eternal modern classic:
sensual and stylish, edgy and intense. Year after year, our Cellar
Masters give birth to a VSOP cognac with the same elegant taste and
vibrant style as the 1927 original. It fascinates. It entices. It
marks the beginning of a bold new adventure. Bring on the night
with Rémy Martin VSOP, a voyage into a world of positive vibrations
and authentic French savoir-faire.
ABOUT USHER
USHER has changed music, culture, and countless lives.
The multiple GRAMMY Award-winning diamond-selling international
megastar, actor, dancer, entrepreneur, and philanthropist inspires
change yet again.
Beyond selling over 80 million records worldwide and collecting
dozens of awards, he has simultaneously lit up the small screen on
NBC's The Voice and the big screen in blockbusters such as
Hustlers. He has also tirelessly distinguished himself as a
devout humanitarian, raising tens of millions of dollars for
various causes and uplifting youth via his New Look Foundation.
Since 1999 he has been providing opportunities for young people in
underserved communities and enabling them to flourish and achieve
seemingly impossible dreams. A long-time supporter and Global
Citizen Ambassador, USHER has performed at events since 2015
raising awareness to defeat poverty, defend the planet, and demand
equity. A true outlier, he was equally at home on the stage of his
sold-out My Way Las Vegas residency as he was on a 2016
government cultural mission to Cuba as part of President Barack Obama's Presidential Committee for Arts
and Humanities. In 2024 he will be celebrating 30 years as an
entertainer, headlined the Super Bowl LVIII halftime show and
released his ninth studio album, COMING HOME.
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