M&M'S® Ice Cream Cookie Sandwiches
Celebrates 25 Years Of Sweetness, Bringing More Birthday Fun To All
This Summer
NEWARK,
N.J., July 17, 2024 /PRNewswire/ -- M&M'S®
Ice Cream Cookie Sandwiches have been a deliciously fun and
colorful way to celebrate birthdays for the last 25 years.
Featuring creamy, rich ice cream sandwiched between two scrumptious
M&M'S-filled cookies, Mars' classic ice cream sandwiches have
become synonymous with summer celebrations.
To celebrate 25 years since M&M'S Ice Cream Cookie
Sandwiches first made their debut, the brand is introducing a
first-of-its-kind birthday party program that guarantees party fun
– as long as you bring M&M'S Ice Cream Cookie Sandwiches to the
festivities!
In partnership with digital insurance company, Lemonade,
M&M'S Ice Cream is offering fans "Funsurance" to continue to
make all birthday celebrations a little bit sweeter. M&M'S Ice
Cream Cookie Sandwiches are the easy-to-share treat that brings
extra colorful fun to every festivity, but there are the
uncontrollable moments that try to interfere with the maximum fun
each frozen treat brings – whether the balloons popped, the pizza
delivery got lost or the pool party was rained out. That's why from
July 17 through August 10, consumers
who purchase M&M'S Ice Cream Cookie Sandwiches and experience
any fun intrusions can enter for a chance to win back some of that
fun, with 25 lucky winners chosen at random to receive $250 to make any hiccups a bit sweeter.
"M&M'S Ice Cream Cookie Sandwiches have been making birthday
parties more FUN for 25 years," said Jayesh
Shah, Mars Ice Cream Marketing Director. "It's only fitting
that in honor of this milestone, we invite our fans to join in on
the celebration to make festivities a little sweeter, inspiring
moments of everyday happiness for all this summer."
Consumers can go to www.mmsicecreamfunsurance.com, upload a
receipt confirming purchase of M&M'S Ice Cream Cookie
Sandwiches and "file a claim" detailing what interfered with the
maximum fun at their summer party for the chance to win.
"Birthdays should be all about fun and celebration, but we know
things can sometimes go a bit awry," said Liron Smadja, Head of Brand Marketing at
Lemonade. "The same can be said about moments in life, where we
make insurance as simple as possible so everyone can focus on
enjoying the moment—just as we're doing with M&Ms Ice Cream
'Funsurance' Sweepstakes this summer!"
Although M&M'S Ice Cream "Funsurance" will only be available
until August 10, M&M'S Vanilla,
Chocolate, Cookies & Cream and Mint-flavored Ice Cream Cookie
Sandwiches are available for purchase nationwide at retailers
year-round. Consumers can go online to see which retailers near
them will deliver these colorfully fun frozen treats.
For more details on M&M'S Ice Cream "Funsurance"
Sweepstakes* and for the Official Rules, please visit
www.mmsicecreamfunsurance.com. For more on M&M'S Ice Cream
visit MMS.com and follow M&M'S on Facebook, X,
TikTok and Instagram.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven
by the belief that the world we want tomorrow starts with how we do
business today. As a global, family-owned business, Mars is
transforming, innovating, and evolving to make a positive impact on
the world.
Across our diverse and expanding portfolio of quality
confectionery, food, and pet care products and services, we employ
140,000+ dedicated Associates. With more than $47 billion in annual sales, we produce some of
the world's best-loved brands including Ben's Original™, CESAR®,
Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®,
ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets
through our global network of pet hospitals and diagnostic services
– including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ –
using cutting edge technology to develop breakthrough programs in
genetic health screening and DNA testing.
For more information about Mars, please visit www.mars.com. Join
us on Facebook, Twitter, Instagram, LinkedIn and
YouTube.
###
* "Funsurance" is not a real insurance policy. "Fusurance" is a
sweepstakes operated solely by M&M'S Ice Cream/Mars. No
Insurance is being offered or provided by Lemonade Insurance
Company, its affiliates or any other insurer.
Contact:
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Kayla Mackie
|
Mindy Osler
|
|
Mars Wrigley
|
Weber Shandwick
|
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Kayla.Mackie@effem.com
|
Mosler@webershandwick.com
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SOURCE Mars, Incorporated