New board member brings diverse brand marketing expertise to the
specialty beverage space
SAN
FRANCISCO, July 18, 2024 /PRNewswire-PRWeb/ --
Fellow, the specialty beverage gear company helping elevate
everyday rituals into moments that matter, today announces the
appointment of Heidi Cooley, SVP
& Chief Marketing Officer for Crocs, to its board. Heidi is
recognized for playing an instrumental role in Crocs' brand
transformation that has delivered record profitability,
multi-billion-dollar top-line growth, and shareholder value –
bringing invaluable insights and experience to Fellow.
"Her knowledge will be invaluable as we
continue to empower individuals to transform their daily rituals
into meaningful moments and introduce our products to new
consumers."
Heidi has unique expertise and insight from her leadership at
Crocs, including global marketing and communications strategies,
creative, collaborations and partnerships, digital and social, and
consumer and culture insights. Her expertise also includes brand
purpose with emphasis on inclusivity, community, and
sustainability. She deeply understands how modern businesses and
complex organizations need to flex to meet the needs of global
consumers, market growth, and regulatory environments.
"Fellow has delighted consumers since the launch of its first
product in 2013," said Heidi Cooley,
Fellow board member. "As Fellow welcomes more people to the world
of great coffee, there is a real opportunity to grow, scale, and
expand its consumer base while keeping its fans excited and
engaged. I'm honored and thrilled to bring my expertise and
leadership in brand marketing to the Fellow board."
Heidi is recognized across the marketing industry and her peers
as an innovative leader. Just this year, Heidi was recognized on
Forbes' Most Entrepreneurial CMOs list. She also received honors in
2023 such as Glossy's Top Fashion & Beauty Marketers, Insider's
Most Innovative CMOs, and Adweek's Marketing Vanguard Awards. Heidi
and her team are renowned for their award-winning approach to
consumer-centric category disruption and leadership in digital and
social marketing.
"Heidi's remarkable experience in driving Crocs' vision and
purpose has catapulted the brand into a cultural phenomenon," said
Jake Miller, Founder and CEO of
Fellow. "Her knowledge will be invaluable as we continue to empower
individuals to transform their daily rituals into meaningful
moments and introduce our products to new consumers."
Prior to Crocs, Heidi served as Vice President of Marketing at
Sports Authority. In addition to joining the Fellow board of
directors, Heidi serves on the regional board of directors and
DE&I committee for American Red Cross of Colorado & Wyoming. A passionate leader, Heidi has a
Master of Science in Organizational Leadership from Colorado State University Global and a Bachelor of
Science in Business Management from the Fashion Institute of Design & Merchandising, Los
Angeles.
About Fellow
Fellow is on a mission to give people the gear, guidance, and
coffee to make the brewing routine a moment of creativity. Inspired
by the need for high-quality equipment to properly brew
high-quality coffee, Fellow brings the confidence of the specialty
coffee world into the lives of everyday coffee lovers, from the
curious to the prosumer.
Fellow's products and services include kettles, grinders, French
presses, mugs, and a seasonal selection of exclusive,
limited-release coffee from roasters around the world. Fellow's
Stagg EKG Electric Kettle, Ode Brew Grinder, Opus Conical Burr
Grinder, and Carter Move Mug have won several renowned awards and
accolades, including the Specialty Coffee Association Awards, the
Red Dot Design Award, and the Dezeen Awards.
Founded in 2013, by CEO Jake
Miller, Fellow is headquartered in San Francisco, California. For more
information about Fellow visit http://www.fellowproducts.com.
Media Contact
Emi Groth, Fellow, 9255881610,
fellow@thekeypr.com, www.fellowproducts.com
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SOURCE Fellow